Question 1: Does Shuijingfang sold online have an online sales logo? How to differentiate between online and offline products? I heard that this is how small accounts attract traffic. Am I seeing through it?

Question 2: What is the meaning of the Luzhou Laojiao logo? Luzhou Laojiao is a well-known liquor brand in China, and its high-end brand "Guojiao 1573" has broken Moutai and Wuliangye's long-term monopoly on high-end liquor. Together with the rising star Shuijingfang, it has occupied a place in the high-end liquor market.

A few years ago, Lutouch Laojiao Co., Ltd. launched a new corporate logo design, using the red and blue "Tai Chi" style logo as the entire Luzhou Laojiao corporate image. However, the new logo will not be used as a specific product brand. It is mainly used to promote the overall corporate image of Luzhou Laojiao. The previous logo had a typical farming culture color, while the new logo uses a red and blue "Tai Chi" style to reflect the concept of the dual brand strategy of "Luzhou" and "Guojiao". The original "Luzhou" brand logo will only be used as the company's product logo.

Due to its long history, liquor companies have rarely changed their logo designs in the entire industry. Xie Ming, chairman of Luzhou Laojiao, said that the promotion of the new logo is a challenge for the company.

Question 3: Shuijingfang, the No. 1 liquor brand in China. Code name: GB/18624 This is the national standard number.

GB/T 18624-2007 Geographical Indication Product Shuijingfang Liquor

This standard specifies the geographical indication protection scope, terms and definitions, requirements, test methods, inspection rules and signs of Shuijingfang Liquor , labeling, packaging, transportation and storage. This standard applies to Shuijingfang wine listed for protection approved by the national administrative department of quality supervision, inspection and quarantine in accordance with the "Regulations on the Protection of Geographical Indication Products".

Question 4: The listing of Shuijingfang Co., Ltd. Sichuan Shuijingfang Co., Ltd. was formerly known as Sichuan Pharmaceutical Co., Ltd. and Sichuan Quanxing Co., Ltd., which was issued by the Chengdu Municipal Structural Reform Commission Chengti Reform (1993) No. 97 in December 1993 A private placement joint-stock company established with the approval of the document. On November 20, 1996, it was approved by the China Securities Regulatory Commission to issue 26.6 million A shares online on the Shanghai Stock Exchange and was listed for trading on the Shanghai Stock Exchange on December 6, 1996. The company belongs to the drinking wine manufacturing industry and is mainly engaged in the production and sales of wine products. The main wine products include Shuijingfang brand series, Quanxing brand series, etc. Among them, the "Shuijingfang" brand series include: Shuijingfang gift box (Century Collection, Fengya Song, A.D. 13th grade), Shuijingfang Collection, Shuijingfang Jingtai, Tianhao Chen, Xiaoshuijing, Qiongtan Family, Past Events and other main varieties. The "Shuijing Street Distillery Site" in the late Yuan and early Ming dynasties is the company's unique important production resource and brand foundation. It is an irreplicable, extremely precious historical and cultural heritage and a "living cultural relic" with extremely high use value. It is recognized by the State Administration of Cultural Heritage Listed as one of the "Top Ten New Archaeological Discoveries in the Nation in 1999", it is known as the "No. 1 Liquor Shop in China" and has been approved by the State Council as a "National Key Cultural Relics Protection Unit"; the "Shuijing Street Distillery Site" area and the company's Tuqiao Factory Area have been recognized by the state The General Administration of Quality Supervision, Inspection and Quarantine approved it as a protected area for "National Geographical Indication (Region of Origin) Products"; "Shuijingfang Brewing Technique" was listed as a "National Intangible Cultural Heritage" by the State Council; the "Shuijingfang" trademark was recognized as a "China's Well-known Trademark" by the State Administration for Industry and Commerce ". The company takes "technological development, quality first" as its important starting point.

In terms of quality management, the company has passed a series of certifications such as ISO9001 quality management system and product certification system, HACCP food safety, ISO14001 environmental management system certification, ISO22000 food safety management system, and national alcohol quality grade and measurement system to ensure that "product The factory qualification rate reaches 100%, the national sampling inspection qualification rate reaches 100%, and the product hygiene index reaches 100% in line with national standards. It is also the first to implement international and domestic "double testing" of wine body and special testing of packaging materials; in terms of scientific research, the company It has independent intellectual property rights such as the unique solid-state fermentation distillation liquor brewing process and modern microbial technology inherited from generations of brewing families. Its many scientific and technological achievements in brewing biological fermentation bacteria have won municipal, provincial and national awards; in terms of product innovation, the company Follow the "combination of tradition and modernity, art and technology, culture and economy", highlight the differentiation, intelligence and humanization of products, packaging logos, brand images and cultural connotations, and strive to create high-quality, High-taste and high-quality products are committed to providing consumers with high-quality material and spiritual enjoyment and experience. In the future, the company will concentrate its main advantageous resources and funds to solidify, expand and strengthen the liquor industry; driven by strong external capital and local resources, the company will use Shuijingfang Liquor as a high-end iconic product to grow into a world-class Chinese liquor Liquor brand.

Question 5: Which winery produces Shuijingfang? Introduction to Shuijingfang Shuijingfang, as the first liquor store in China, started in the Yuan Dynasty and is the oldest liquor workshop in history. Its historical value is comparable to that of the Terracotta Warriors of Qin Shihuang.

Shuijingfang is located outside the Old East Gate Bridge in Chengdu. It is the site of an old Sichuan wine-making factory in the Yuan, Ming and Qing dynasties. In 2000, it was rated as one of the top ten archaeological discoveries in the country in 1999 by the State Administration of Cultural Heritage. On June 25, 2001, it was announced as a national key cultural relic protection unit by the State Council. It was later listed in the Guinness Book of World Records as "the oldest winery in the world." Its main significance is that the excavation of the Shuijingfang ruins has greatly enriched the research on traditional Chinese wine culture and filled the gap between ancient Chinese winery ruins. , brewing technology and other aspects of archaeological gaps.

The ruins were discovered in 1998 of the last century. In August of that year, when Sichuan Quanxing Co., Ltd. was renovating the Qujiu wine production workshop, they discovered the remains of ancient winemaking buried underground. So in 1999, during excavations conducted by several archaeological and research units, “wine cellars, drying halls, stove pits, distiller bases, ash pits, ash ditches, roadbeds (drainage), wooden pillars and other structures from different eras were discovered. Relics such as pillar foundations and wall foundations, as well as a large number of porcelain and pottery fragments, animal bones and other relics." [Edit this paragraph] Shuijingfang detailed that there are ancient cellar groups from the Yuan, Ming and Qing dynasties that are still in use today, and 3 from the Ming, Qing and modern times. A hangout hall. The unique dome roof helps steam escape. There are 8 wine cellars, 4 stoves and 4 ash pits. The unearthed ceramics include bowls, plates, bowls, basins, cups, saucers, spoons, lamps, jars, pots, cylinders, bricks, tiles, tiles, well circles, etc. Among them, wine sets are the most abundant, including blue and white, white glaze, green glaze, sauce glaze, black glaze, pastel porcelain and other varieties. There are many kinds of decorative patterns on the utensils. The most common ones are floral patterns with broken and twisted branches, rolled leaf patterns, bamboo, pine, plum and other plant patterns. There are also figures such as fishing, baby playing pictures, landscapes, fish, etc. Animals such as dragons, birds, monsters, and even Sanskrit themes. A small number of porcelain pieces from the Song Dynasty were also discovered during the excavation, indicating that there are remains here that are earlier than the wine-making site.

Data show that Shuijingfang is a comprehensive business place with a front shop and a back shop, integrating production and sales. The site has been used for hundreds of years without interruption, which can not but be said to be a miracle.

It was learned from the press conference on the listing of the Shuijingfang Site as a "National Key Cultural Relics Protection Unit" and the preparation of the Shuijing Street Winery Site Museum that the State Council recently announced the fifth batch of national key cultural relics protection units, Chengdu Shuijing Street Winery. The site of Fang was fortunate enough to be selected.

According to Yang Zhaoji, chairman of Chengdu Quanxing Group, the company responsible for cultural relics protection, in August 1998, Quanxing Company accidentally discovered underground ruins at the technical transformation site. After joint test excavations by the provincial cultural relics and archeology department, in March 1999, Officially excavated in March, well-known experts and scholars at home and abroad spoke highly of the archaeological results and important value of the Shuijing Street Distillery Site. The Shuijing Street Distillery Site is the first ancient liquor brewing workshop site in my country that has been scientifically excavated. It dates back to the Ming Dynasty and Today, it has been produced continuously for five or six hundred years, and it can be called a wordless history book of Chinese liquor. The excavation of the Shuijing Street winery ruins has filled the gap in the archaeological excavation of the winery ruins in my country.

Later, the Shuijingfang site also received the Guinness World Guinness Headquarters in Shanghai - the oldest winemaking workshop certificate, the protection of the origin of Shuijingfang's high-quality famous wines, and the declaration of Chinese food cultural heritage Substantial progress has been made in the work.

It is reported that since Shuijingfang was announced as a national key cultural relics protection unit, our province has 64 national key cultural relics protection units, ranking fifth in the country.

It is also reported that the preparatory work for the Shuijing Street Distillery Ruins Museum has entered the formal implementation stage. The on-site construction period is expected to be before the end of June next year, and we strive to have the museum completed and opened before the National Day in 2003.

In March 2000, shocking news broke out in the Chinese football world. Sichuan Quanxing Football Team wanted to change its name to Sichuan Shuijingfang Team. A mysterious Shuijingfang company paid a huge amount of money to buy out the team’s naming rights, which triggered fans and news has attracted widespread attention from people from all walks of life. Following the controversy over the football team's name change, the veiled Shuijingfang in Chengdu became famous overnight and shocked China. On August 9 this year, the "Shuijingfang Archaeological Discovery and Shuijingfang Wine Exhibition" was successfully held in Guangzhou, which lifted a corner of the mysterious veil of "Shuijingfang". [Edit this paragraph] The status of Shuijingfang In the year of the excavation in 1999, it was rated as one of the "Top Ten New Archaeological Discoveries in the Nation in 1999", and "Shuijingfang" was included in the "National Key Cultural Relics Protection Units". The evaluation given by the national authoritative department is: the oldest, most comprehensive, and... found so far in the country and even the world...gt;gt;

Question 6: What is the status of Sichuan Shuijingfang Co., Ltd. In the year of the excavation in 1999, it was rated as one of the "Top Ten New Archaeological Discoveries in the Country in 1999", and "Shuijingfang" was listed as a "National Key Cultural Relics Protection Unit". The evaluation given by the national authoritative department is: the oldest, most comprehensive, best-preserved, and highly original ancient brewing workshop discovered in the country and even the world so far. It is praised as "baijiu" by experts in the archaeological, historical and liquor circles of our country. The "living cultural relic" of the industry and "the first liquor store in China". The origin of all this is said to have only started in the fourteenth century AD when a small businessman named Wang built a small winery on Shuijing Street. Whether the business situation was prosperous at that time is unclear, but it will not affect the seven hundred years of development at all. Later, it was rated as a "National Key Cultural Relics Protection Unit". After all, in fact, for us, what is really important is the residential area near Shuijingfang. The old houses and streets and alleys there also tell the story of a bygone era. Perhaps an old man’s nose in the Qing Dynasty can still be clearly seen. In the corner of that wall. Of course, it is not very glorious, it is just a residence for ordinary civilians. But the strange thing is that it was and still is in the past, and it has been preserved for this reason. Everyone should follow me to take a look at those houses that bear the scars of time and are a little trembling. Live! Shuijingfang, as the first liquor shop in China and the oldest liquor workshop in history, its historical value is comparable to that of Qin Shihuang's Terracotta Warriors and Horses. Modern science and technology shows that the cellar is alive, with tens of thousands of microorganisms living in its cellar mud. The older the cellar, the larger the family of wine-making microorganisms, and the older and more fragrant the wine produced. Shuijingfang Cellars dates back to the Yuan, Ming and Qing dynasties. It has been carefully cultivated by countless winemakers and passed down from generation to generation. It has been used continuously for more than 600 places. It absorbs the aura of heaven and earth, gathers the essence of the sun and the moon, and thus breeds a unique biological flora. Give Shuijingfang a unique and exquisite fragrance.

The rich cultural connotation of Shuijingfang, the complete stacking layers, the complete wine-making process facilities, and the ancient and mysterious biota in the wine cellar make Shuijingfang extremely precious. Every bit of it is the crystallization of the aura of heaven and earth and human wisdom, exuding a mellow aroma. The aroma of wine. Today's artists are inspired by the profound traditional Chinese culture contained in Shuijingfang and the oriental charm it reveals, and design noble and elegant packaging with modern artistic taste for Shuijingfang. The bottle shape design in the packaging is simple, carrying traditional culture and history without losing personality. The six convex sides on the inside represent the ancient well platform, where good water makes good wine, which is the symbol of fine wine. The six pictures of historical and cultural attractions on the well platform represent the historical origins of the winery. The exquisite wooden platform base is inspired by the thrones of ancient emperors, showing the nobility and majesty of China. The carton design is simple and bright, and the paper color is simple and elegant, giving people a long-lasting visual enjoyment. Shuijingfang, a fusion of profound cultural heritage and modern artistic expression, carries the essence of six hundred years of traditional Chinese culture and demonstrates the beauty of modern art. Both externally and internally, every bit and every detail exudes a strong Chinese cultural charm. , showing noble and elegant temperament. In the eyes of artists around the world, every bottle of Shuijingfang is a cultural and artistic masterpiece that integrates human wisdom and civilization. Therefore, they gave this bottle the highest honor that can be enjoyed in the art world-the Mobius Gold Cup Award. A bottle of fine wine created by the sun and moon for 600 years is the most classic design in the world. Shuijingfang has once again won the highest domestic design award and can be called the world's number one design. The new archaeological discovery of "Shuijingfang" has revived its prosperity, opening a new page for the origin of Chinese liquor. According to the research of domestic scholars, Shuijingfang is not only the oldest existing brewing workshop in China, but also the source of China's strong-flavor liquor brewing technology. It is the only example of ancient brewing and winery in my country, and can be called the first liquor factory in China. She embodies the essence of The mellow and timeless characteristics of Sichuan wine also represent the highest level of Chinese liquor brewing, so that people say: Shuijingfang, real wine! We know that every major invention is often only glimpsed, but its significance is far-reaching. The inadvertent creation of the ancestors of ancient Shu actually became China's fifth greatest invention. History and reality tell the story of the great achievements of the ancient Shu people, and also show the world that Shu has been the home of famous wines since ancient times, with excellent wines being produced one after another. Sichuan has a unique climate advantage, which is very suitable for the breeding of wine-making microorganisms, which is very beneficial to the production and development of liquor. Shuijingfang combines the sharpness of shochu and the elegance of aged fragrance. It is the origin of shuijingfang and the origin of liquor. Therefore, as the saying goes, "Sichuan wine is the best in the world." Chinese liquor, Scotch whiskey, French brandy, and Russian vodka are among the four major distilled spirits in the world. However, Chinese liquor has the longest history and is more focused on the accumulation of traditional craftsmanship. Especially the strong-flavor liquor is particularly particular about its craftsmanship and cellars. According to expert research, Shuijingfang was the first liquor store in Yuan... gt; "China's No. 1 Liquor" is the iconic slogan for the promotion of Shuijingfang Liquor. The title "No. 1 Liquor" has been registered as part of the Shuijingfang trademark and is an integral and integral part of the Shuijingfang brand.

Question 8: Where is Shuijingfang produced? The origin of Shuijingfang is Chengdu City, Sichuan Province. Today Shuijingfang is located outside the Old East Gate Bridge in Chengdu. It is the site of an old Sichuan wine-making factory in the Yuan, Ming and Qing dynasties. In 2000, it was rated as one of the top ten archaeological discoveries in the country in 1999 by the State Administration of Cultural Heritage. On June 25, 2001, it was announced as a national key cultural relic protection unit by the State Council. It was later recorded in the Guinness Book of World Records as "the oldest winery in the world." Its main significance is that the excavation of the Shuijingfang ruins has greatly enriched the research on traditional Chinese wine culture and filled the gap between ancient Chinese wineries. Archaeological gaps in ruins, brewing techniques, etc.

Question 9: How to distinguish the authenticity of Shuijingfang? It is recommended to consult the company for the real identification method, because the real identification method is basically unknown to the outside world. As for the barcode, there is no way to help you identify it, because many of them are recycled old bottles. Today's counterfeiting technology is very high, especially printing. . .

The accurate sales signs are the same across the country.

Question 10: Are Quanxing Daqu and Shuijingfang from the same company? 5 points At the first extraordinary shareholders meeting of Shuijingfang (600779) in 2010 held on March 17, 2010, the "Proposal on the Transfer of 55% Equity Interest in Sichuan Quanxing Liquor Co., Ltd." was passed, which marked that Diageo Holdings Shuijingfang has The removal of policy obstacles also marks that the "mother and son" Shuijingfang and Quanxing Daqu will now be independent and no longer one family.