Burberry Chinese trademark: Burberry, Burberry (1) Founder: Thomas Burberry

(2) Registration place: United Kingdom (1924)

Top British brands

(3) Designer:

Former design director Roberto Menichetti

Current brand design director Christopher Bailey

Current Brand CEO-Rose Marie Bravo

(4) Brand characteristics:

The warrior represents nobility and the shield symbolizes protection. The Equestrian warrior holds the shield mark

Classic windbreaker

The classic plaid logo composed of beige, red, black and white

(4) Brand story:

When you are on the streets of England, even if the cold wind blows, It's drizzling, but British people don't like to hold umbrellas and would rather wear a windbreaker. This is not a British quirk, but the benefit provided by a windbreaker. When talking about windbreakers, many people first think of the British brand Burberry.

During World War I, Burberry was designated as the The image of high-end British military uniforms

In 1856, the founder Thomas Burberry opened a ready-made clothing store in Basingstoke, Hampshire, England.

In 1879, he developed a strong, waterproof The breathable twill fabric - Gabardine (Gabardine) was quickly widely used by British pilots and the army due to its durable and penetrating properties.

In the late 1990s, the trend of brand rebirth began in the fashion industry, and Burberry began to pursue breakthroughs in the general environment.

Ms. Rose Marie Bravo, the current brand CEO, joined Burberry in 1997 and successively invited Roberto Menichetti and Christopher Bailey to serve as design directors. The combination of photographer Mario Testino and supermodels Stella Tennant and Kate Moss will Classic elements are injected into it, extending the noble personality and life taste of traditional Britain, and redefining Burberry's new power philosophy.

People who are familiar with Burberry feel like they are seeing their favorite brand when they see "Burberry plaid". This plaid pattern with a strong Scottish style was registered as a trademark in 1924. Soon, red, camel, black and white plaid became synonymous with Burberry products. Now, blue has also joined it, enriching the connotation of Burberry plaid pattern. Today, with both nostalgia and innovation, Burberry's plaid style has successfully penetrated into various fields from clothing, accessories to home furnishings, and has remained famous for nearly a hundred years. Burberry is a brand that easily arouses people's romantic reverie. The reason why people like it is not only because of its more than 100 years of classic history and iconic plaid pattern, but also because of what Rose Marie Bravo said: "High fashion returns to luxurious and magnificent fashion, young people A generation has found a model of true tradition from Burberry"...

"Wear Burberry raincoats"

Burberry - a brand from the United Kingdom with a strong British color , founded in 1856, the owner is Thomas Burberry. He was baptized by British education and has a typical British temperament. Therefore, the BURBERRY brand continues to flourish on the basis of inheriting the traditional British design concept.

Inspired by the characteristics of the blouses worn by shepherds, which are warm in winter and cool in summer, Burberry developed a waterproof, anti-wrinkle, warm and breathable fabric - gabardine, using a secret and unique method. It has been a registered trademark for 40 years.

Before it became a fashion brand, Burberry was always a relatively practical brand. Its most famous product is its raincoat. "If the sky in the west is shrouded by a huge dark cloud and it rains continuously, then everyone from the president to senior white-collar workers to cutting-edge entertainment stars have one thing in common: they all wear Burberry raincoats." This is a reference to raincoats. The best interpretation of taste.

Because of its lightweight, breathable, waterproof and windproof charm, from the late 19th century to the early 20th century, Burberry’s reputation in the outdoor products industry was unrivaled. During the World War in 1914, British officers wore weatherproof clothing specially produced by Burberry. In addition to its practical features, Burberry's design also started a certain degree of fashion, making the style of British officers' combat uniforms both fashionable and practical. The ultimate: distinctive epaulettes, leather cuffs, buttons between collars, deep pockets and weatherproof pocket flaps.

In peacetime, Burberry has become the first choice for explorers and outdoor activities. Roald Amundsen, the first person to land in Antarctica, achieved the feat in a Burberry outfit. In addition to highlighting Burberry's weatherproofing capabilities, he also left a Burberry tent there. Later, when John Alcock and Arthur Brown successfully flew across the Atlantic, they also wore Burberry clothing.

The fascinating British plaid

If one day your plaid emotions are uncontrollable and spread everywhere, the clothes, shoes, scarves and even umbrellas around you will all be marked with plaid without exception; If you are still not satisfied and want to frame your personality with a grid, be regular and impartial, then only Burberry can let you express it as much as you want, and its British style will completely solve your "grid" complex.

The grid is to the UK what the flag emblem is to Italy. It is called Windows in the UK and is a symbol of the family logo.

Burberry’s signature plaid pattern is a symbol of the Burberry family’s identity and status. This three-thick and one-thin cross pattern composed of beige, black, red and white is not ostentatious or charming, but naturally exudes a mature and rational charm, embodying the history and quality of Burberry, and even symbolizing the British nation and culture.

It has been a long history since the first Burberry clothing was launched. Today, Burberry's typical checkered design has become a symbol of high quality and durability all over the world.

Classic Burberry, interpreting new urban fashion

After being washed away by trends, the classic brand's clothing still exudes a scorching light. Burberry represents an art of living that advocates taste and maintains a consistent elegant and natural charm. In the new century, it’s not just the plaid that confuses Burberry.

This season, Burberry maintains its nobility and elegance while integrating its keen fashion creation charm and emphasizing the people-oriented design concept. Exclusive fabrics, generous and elegant tailoring, classic plaid patterns, comfortable and casual characteristics of the times, cannot conceal the wearer's identity and taste in any occasion.

This year's autumn and winter series of Burberry takes "light, soft and comfortable" as its theme, breaking away from the traditional image, continuing to show its unique and elegant personality, and delivering mature and luxurious dressing art. The weathered soft leather gets a new interpretation; the new Donegal tweed plaid design is prominent; the elegant and soft baby camel hair and elastic wool become the main fabric materials. This season, Burberry has also become "colorful" in addition to the basic tones of beige, white, and gray. The addition of red, yellow, blue and other colors has injected the vitality of the times into the new clothing. The design of the trousers looks more like sports pants, paired with a waist-length jacket, giving the British style a casual feel.

The traditional square grid, carefully crafted by new era designers, exudes a new look of the brand that is both classic and modern. Under the grid sky, any creativity that breaks through the ordinary is worthy of use.

"Blue Label Burberry"~~

Started in the UK, under the fierce competition from world-famous brands, BURBERRY has still become the world's first-class brand. In Japan, Hong Kong, China, and Taiwan, China, BURBERRY is crazy loved. BURBERRY's elegant temperament has become the fashion they pursue and the purpose of the BURBERRY brand. There is a saying in Japan that "British Burberry", "Italian PRADA" and "French LV" are the three Musketeers of famous brands. The aristocratic style is popular, so people can't help but think of the aristocratic taste of the British royal family, and the brand that the British royal family likes to wear most is Burberry. Therefore, Burberry has become the most "ha" brand for the fashion-conscious people in Japan, Hong Kong and Taiwan.

Because Japanese fashionistas love Burberry so much, as soon as a new model comes on the market, it is sold out. Therefore, the British original factory directly set up a factory in Japan and established "Burberry Blue Label", which is also commonly known as Burberry blue label (the cloth label on the side of the product is blue). Its design is relatively young and lively, and it is very popular, but it only It is only sold locally in Japan, and you will never find a "Burberry Blue Label" directly-operated store anywhere else in the world.

Supplementary information:

The old British BURBERRY LONDON blue label handkerchief, classic style, elegant and timeless. It has become a fashion trend with its classic and unique patterns and world-class quality. The texture of 100 pure cotton is quite delicate and comfortable, and it has the characteristics of not fading, not deforming, and maintaining luster after washing. Moreover, one handkerchief can be used for multiple purposes. It can be used as a handkerchief, square scarf, headscarf, hair accessory, scarf, etc. It can also be tied on a bag. In short, it is a versatile item that is worth owning and shows its elegant nature!

Burberry-Classic

Burberry is a long-standing British clothing brand. In 1835, Thomas Burberry designed a waterproof coat and called it the "Gabidin". It was named "Burberry" because of Edward VII's habitual command "Give me Burberry". The famous magazine "Men's Wear" summarized it well. The performance characteristics of Burberry clothing: "Burberry clothing can best withstand cold wind, hot wind, rain, and storms, and can form a good human body environment in cold climates.

Early hunting and fishing clothing must have The ideal weatherproof effect must be able to withstand considerable wind and rain, and at the same time have good breathability. Burberry clothing meets this requirement and provides excellent wearing performance. After the invention of the automobile, Burberry immediately launched men's and women's clothing. Whether it is an open car or a closed car, Burberry can adjust itself to suit different people's tastes and styles. In fact, meeting customers' requirements for "taste and style" is the traditional source of Burberry design. "Burberry Plaid" and "New House Plaid" are registered and protected by the British Trademark Office. They have been widely used in Burberry designs, including a series of accessories, bags, and bags with the trademark Prorsum Horse. Cosmetics and watches made in Switzerland are also typical Burberry style features.