Seven years ago, Chen Anni, who was engaged in education in Hong Kong and was also a columnist of Hong Kong Post, a well-known media, never imagined that she would become attached to black tea one day. Speaking of Chen Anni's love affair with black tea, it first stems from her husband's insistence on the cause of black tea, and then from the visit to Zhang Tianfu, a leading figure in the tea industry. During the conversation, Mr. Zhang inadvertently mentioned that he was worried about the current development of China black tea. It is this old man who enjoys a high reputation in the tea industry who deeply touched Chen Anni's heart out of his love and protection of tea. A national sentiment of reviving China's black tea arises spontaneously, and Chen Anni feels that as a native of China, he has the responsibility to promote the black tea industry and culture. She firmly believes that heaven rewards diligence, and as long as she works hard, China black tea will definitely regain its world reputation and regain its former glory.
The revival began with the promotion of black tea culture.
In order to popularize black tea culture and promote the cause of black tea, Chen Anni and her Thai tea industry have never stopped for a moment. At the suggestion of Mr. Wang, she didn't like to show her face, and devoted herself to the cause of black tea as the image spokesperson of Thai tea industry. Since then, photos of her smiling with a teacup have appeared in many advertisements. Its elegant, sweet, friendly and fashionable temperament has also become the most perfect interpretation of China black tea.
Building Starbucks with Black Tea
Chen Anni has his own unique opinion on how to do a good job in the black tea market: "There are coffee houses in Europe and izakaya in Japan. I hope that in China in the future, there will be our black tea shops in Thailand everywhere. " Therefore, she thinks she has the responsibility, and hopes to adopt the chain operation mode, like Starbucks coffee, to build China Black Tea House. Let more people in China like China's own black tea, and experience an exquisite black tea life through personal experience.
Based on this marketing concept, in the summer of 2007, Thai tea industry opened the first western-style chain black tea shop in China in Wuyi Road, Fuzhou. The Black Tea House combines the traditional culture of China, the cultural elements of British red tea houses and Italian cafes, and establishes a unique consumption pattern of black tea. Here, consumers can not only taste the most complete variety of China black tea with little money, but also feel the unique leisure culture of China black tea. Nowadays, tasting classic black tea, listening to beautiful stories and experiencing all kinds of touches of life in Thai black tea house have become the new fashion of urban life.
"When we opened the black tea house, the original starting point was not to make high-priced tea and high-end consumption, but to take the civilian route so that ordinary people could afford it." In the face of "high-priced tea" and "noble tea" in the black tea market, Chen Anni and her Thai tea industry are still indifferent, with a persistent desire to revitalize the black tea industry and build a well-known national brand, unmoved by interests and determined to move forward. ...
Tea is fragrant in China, so look overseas.
Over the past seven years, thanks to the unremitting efforts of Chen Anni and his wife and people with lofty ideals in the tea industry, once endangered and forgotten black tea has become extremely popular, occupying almost half of the tea market in China. Thailand's tea industry has also grown from a newborn baby to a strong young man. The girls of "Thai True Love Tea" who returned from the World Expo were invited to participate in various activities, and Li Xi appeared all over the motherland. Their performances such as Pink Girl, Afternoon Sunshine, China Red, Time for True Love and Hundred Years of Patriotism were well received. Thai tea industry has set up branches in Fuzhou, Beijing, Shanghai, Guangzhou and other places according to business needs. "Taizhong Black Tea" is exported to all parts of China, and the land of China is filled with the sweet and rich tea fragrance of "Taizhong Black Tea".
Recently, Chen Anni and her Thai tea industry have been reported frequently, and won "Fujian Famous Trademark" and "Fuzhou Famous Trademark", which can be described as double happiness. In order to make China black tea enter the international stage as soon as possible, Taicha set up offices in China, Hongkong and Japan many years ago, and began to lay out overseas markets.
The vigorous vitality of Thai tea industry and Chen Anni's persistent spirit have brought her closer to the dream of reviving black tea in the motherland. China black tea goes to the world again, and it is just around the corner to regain its former glory.
The story of black tea is telling, and the wonderful world is continuing. ...