Canon International Petroleum (Beijing) Co., Ltd. Yiyang Branch and Changsha Chengyuan Auto Service Co., Ltd.
Second, the theme of cooperation
Yiyang Canon International Petroleum (Beijing) Co., Ltd. and Changsha Chengyuan Automobile Service Co., Ltd. cooperated in the vehicle lubricating oil project to provide them with high-quality original lubricating oil produced by Canon's Beijing headquarters and perfect after-sales service in line with the concept of reputation first and win-win cooperation. It also ensures the profit space and market order of retailers, and grants them the right to operate in the region, so that their Canon products are not interfered by external market factors.
Third, the background of cooperation.
We want to build an influential and credible cooperative customer in Ningxiang market, and we want to turn it into an iconic flagship store. To this end, we will expand the brand awareness and brand recognition of Canon Lubricants in Ningxiang market and expand its market share. After the company's preliminary market research and product marketing, we contacted Mr. Peng of Changsha Chengyuan Automobile Service Co., Ltd. and reached a preliminary cooperation intention. After all the information was fed back to the company, the company made this cooperation plan in view of this situation.
Fourth, the concept of cooperation.
In line with the management policy of "adjustment, standardization, consolidation and development" and the concept of "standardized management and service first", we regard customers as God, gradually improve various mechanisms, emphasize service quality first, and combine management with service. Thoroughly implement all the company's marketing policies and realize
The ultimate idea of win-win cooperation.
Verb (abbreviation of verb) cooperation mode
Yiyang Canon Branch directly cooperates with Changsha Chengyuan Automobile Service Co., Ltd. to provide the required Canon series products, provide perfect after-sales service and technical guidance related to lubricants, timely supply and fully implement the company's market policy. Changsha Chengyuan Automobile Service Co., Ltd. also needs to actively cooperate with the company's marketing concept and strategy, support and integrity.
Verb (abbreviation of verb) specific cooperation project
1. Product supply: Yiyang Canon Branch and Changsha Chengyuan Automobile Service Co., Ltd. will provide Canon series lubricants for them from the date of cooperation.
2. Mode of supply: Yiyang Canon Branch provides timely on-site service.
3. Price system: Canon Branch in Yiyang must implement the national unified wholesale price, and Changsha Chengyuan Automobile Service Co., Ltd. must also implement Canon's market retail guidance price. Dumping at a low price is not allowed, but it can be sold above the retail guidance price. (See attached page 1 for detailed price list)
4. Market strategy: ① Canon Yiyang Branch must ensure the business area of Changsha Chengyuan Automobile Service Co., Ltd. (the specific area is divided according to the target sales tasks, and Ningxiang County can enjoy the business of more than 300,000 tasks in the first year). ② Implement reasonable marketing strategies (product promotion, advertising support, etc.). Changsha Chengyuan Automobile Service Co., Ltd. (3) Changsha Chengyuan Automobile Service Co., Ltd. must also cooperate with the company's market planning and marketing strategy to promote Canon's brand promotion and brand promotion.
5. Payment method: cash on delivery (invoice provided).
6. After-sales service: ① Timely and effectively solve the problems reflected by customers and provide lubrication.
Provide technical guidance on oil products, cooperate with retailers in sales and provide reasonable sales support. ② If the products are unsalable, you can apply for return support. (The freight and packaging damage arising therefrom shall be borne by the customer. )
7. Welfare policy: ① If the contract sales task is not completed, the company will provide exquisite gifts worth 2,000 yuan. (2) To complete the contract sales task, the company will give a sales reward of 3% of the contract amount. Every time it exceeds 50 thousand yuan by one percentage point, the upper limit is 8% of the actual sales.
8. Cooperation contract: the date agreed by both parties.
The specific responsibilities of both parties to the intransitive verb cooperation
Party A: Yiyang Branch of Jianeng International Petroleum (Beijing) Co., Ltd.
Party B: Changsha Chengyuan Auto Service Co., Ltd.
1, Party A's responsibility
(1) Party A guarantees that the quality of the series of products with the registered trademark "Canon" provided to Party B meets the national standards or enterprise standards with marked grades. In case of product quality dispute, the inspection conclusion of the authoritative inspection department at or above the provincial level shall prevail. When it is determined that Party A is responsible, Party A shall accept Party B's return or compensate for direct economic losses.
During the contract period, Party A shall ensure the stability of Party B's business area to avoid price competition and protect Party B's profit margin.
(3) Ensure that the incentive policy for Party B is strictly implemented during the contract period.
2. Party B's responsibilities
(1) Ensure the service quality and warmly welcome customers who come for maintenance and oil change.
(2) Ensure that the used accessories (including the three filters) are original, and shoddy is not allowed.
(3) Implement the sales price in the system uniformly, and never allow low-price dumping to disturb the market. (4) Party A and Party B shall determine Party B's target sales through negotiation according to market conditions. As a member of the independent regional organization designated by Party A, Party B will achieve the target sales, and the target sales will not be adjusted during the year.
If Party B's half-year sales (total) is less than 35% of the annual target sales, Party A has the right to reduce Party B's independent business area or terminate the sales contract between Party A and Party B. ..
Seven, risk countermeasures
(1) If Canon's oil price is raised as a whole due to the international oil price increase, the other party will be notified 10 working days in advance. ② In case of any quality dispute arising from the use of Canon lubricating oil, our company will immediately send technicians to the site to directly solve it face to face with customers without the other party coming forward.
Eight. Concluding remarks
According to China's car load, Canon has been developing new products to meet the demand of China market. Years of investment in science and technology has promoted the upgrading of products and the birth of new products. The company will create success with you with excellent internal quality and perfect service system. I believe that our cooperation will definitely achieve a real win-win situation in Ningxiang market and create a brand-new future. On behalf of Canon, I sincerely look forward to cooperating with you.