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What are the legal consequences of improper use of trademarks?

Article 56 of the Trademark Law stipulates: The exclusive right to register a trademark is limited to the trademark approved for registration and the goods approved for use. Article 49 stipulates: If a trademark registrant changes the registered trademark, the registrant's name, address or other registration matters on his own during the use of the registered trademark, the local industrial and commercial administration department shall order him to make corrections within a time limit; if he fails to make corrections within the time limit, he shall be ordered to make corrections within a time limit. The registered trademark shall be revoked by the Trademark Office.

Article 20 of the "General Trademark Illegal Judgment Standards" that will be implemented on January 1, 2022: Any of the following circumstances shall fall under Article 49, Paragraph 1 of the "Trademark Law" The prescribed matters for changing trademark registration on your own:

(1) After the name (name or name) of the trademark registrant changes, a change application is not submitted to the State Intellectual Property Office in accordance with the law;

(2) After the trademark registrant's address changes, a change application is not submitted to the State Intellectual Property Office in accordance with the law, or the actual address of the trademark registrant is inconsistent with the address recorded in the "Trademark Registration Book";

(3) ) After other registration matters other than the name and address of the trademark registrant change, the trademark registrant fails to file a change application with the State Intellectual Property Office in accordance with the law.

In addition, irregular use of trademarks may also face the risk of infringement. The department responsible for trademark law enforcement shall investigate and deal with it in accordance with the provisions of Article 60, Paragraph 2 of the Trademark Law; if a crime is suspected, it shall be transferred to the judicial authority in a timely manner. Deal with it according to law.

It can be seen that when the trademark owner uses the registered trademark, it should be limited to the approved registered trademark logo and the goods/services approved for use. Non-standard use of the trademark will often not be considered as infringement. Valid use of registered trademarks. Non-standard use of trademarks may lead to trademark cancellation, infringement, etc., which carries great risks. When the trademark logo or the actually used goods/services change, a separate registration application should be submitted in a timely manner. When the trademark owner's information changes, a change application should be submitted to the State Intellectual Property Office in a timely manner.