Many digital cameras are marked with LUMIX. What is it?

x is a trademark of Panasonic digital cameras. "x" means high-end. (Chinese name: Laimy) The digital cameras produced by Panasonic are collectively called X. Literally, X means "enjoy multi-function". X uses an A (Leica) lens. x digital camera is the perfect combination of Leica optical technology and Panasonic digital technology.