Trademark extension, also known as trademark renewal, refers to a system in which the registered trademark owner goes through certain procedures in accordance with the law to extend the validity period of his registered trademark within a period of ten years before the expiration of the trademark registration.

What is a trademark extension?

According to the Trademark Law revised in 2013, Article 40: If a registered trademark expires and needs to be continued to be used, the trademark registrant shall go through the renewal procedures in accordance with the regulations within twelve months before the expiration; If the application cannot be processed during this period, a six-month grace period may be granted. Each renewal of registration is valid for ten years, starting from the day after the expiration of the previous term of validity of the trademark. If renewal procedures are not completed upon expiration, the registered trademark will be cancelled.

What is the prescribed time limit for trademark extension of a registered trademark? The trademark registrant shall handle the renewal procedures in accordance with relevant regulations within twelve months before the expiration; if no application is made during this period, a six-month period will be imposed. months of grace. Each renewal of registration is valid for ten years, starting from the day after the expiration of the previous term of validity of the trademark. If the renewal procedure is not completed upon expiration, the registered trademark will be cancelled.

However, there is a difference between trademark extension and trademark extension. Trademark extension refers to the use of existing trademarks by companies to enter new business areas or launch new products. Trademark extension takes advantage of consumers' good attitude towards the existing trademark and their purchasing psychology, thereby reducing the risk of adopting a new trademark and saving marketing costs.

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