The red and black domestic car brands mainly include Emgrand and Roewe
Emgrand EMGRAND, which symbolizes "luxury, stability and strength", is a brand built by Geely Automobile under the Geely parent brand sub-brand. The overall outline of the logo is shield-shaped, showing a steady and enterprising temperament, implying the dynamic and stable development prospects of the Emgrand brand in the high-end automobile brand market. The Emgrand brand chooses a shield-shaped logo to imply its safety protection and quality commitment to users, and also demonstrates the nobility, calmness, heroism and glory of the passengers. The shield-like outline is in the shape of a V-shape. The V-shape indicates that the Emgrand brand has entered the field of high-end automobile brands with a luxurious, stable and powerful attitude. The middle part of the logo is composed of six blocks. The six blocks mean the auspicious spirit of "team spirit, learning spirit, innovation spirit, fighting spirit, pragmatism spirit, and excellence spirit". They also represent "making the safest, most environmentally friendly, and most energy-saving "Good cars, let Geely Automobile travel around the world" is the corporate mission. The square graphic design presents a gem-like texture composed of a combination of red and black colors. Ruby symbolizes wisdom, with the wisdom to create everything in passion; black gemstones symbolize perseverance, with the energy to transcend everything in silence. The harmonious combination of red and black gemstones and golden outlines interprets wealth and power, perseverance and wisdom, quality and passion, and at the same time gives people a broad space for association. The overall logo is crystal clear and shining, highlighting the high-end quality and aristocratic demeanor of the Emgrand brand.
ROEWE is a car brand under Shanghai Automotive Industry (Group) Corporation. It was launched in October 2006. On October 12, 2006, SAIC Motor (Group) Co., Ltd. (hereinafter referred to as "SAIC Motor Corporation") officially announced that its independent brand was named "ROEWE", which means "innovation and honor, majesty all over the world". The design of the trademark pattern of the ROEWE brand fully embodies the classic, noble and intrinsic temperament, and highlights the creative idea of ??integrating traditional Chinese elements with modern composition forms. This maintains a high degree of consistency with the style of its first product that is about to be unveiled to the public.
Classic shield logo
The overall structure is a stable and firm shield, implying the trustworthy and respectable quality of its products and SAIC Motor’s strength in independent innovation and international development. Determination and will.
Color perception
It is composed of three main tones of red, black and gold. These are the three most classic and connotative colors in China. Red represents the traditional Chinese culture. Warm and festive, gold represents the wealth of China, while black symbolizes majesty and solemnity.
The core image
is composed of two standing oriental lions. The lion is the king of beasts. In front of the main entrance of Chinese palaces and private mansions, there are majestic stone or copper lions squatting on the left and right respectively. They are majestic, awe-inspiring but inviolable, representing auspiciousness, majesty and solemnity. In Western culture, the lion is also a symbol of kingship and bravery. Its standing posture conveys a sense of rising and explosive power. The double lion pattern uses intuitive artistic techniques to show the dignity, majesty, and wisdom of a strong man. The double lion pattern uses intuitive artistic techniques to show the nobility, majesty, and wisdom of a strong man.
Symbolic meaning
In the middle of the pattern is a Chinese watch guarded by two lions. Huabiao is a classic totem symbol in Chinese culture. It not only contains the majesty of the nation, but also has the meaning of being far-sighted and praying for the prosperity and harmonious development of the country.