The advertisements of the platform are automatically matched by the platform, and our income is generated by users clicking or browsing these advertisements, but you don't know what kind of advertisements the platform will give you. If the advertisement conforms to your article, more people will click or browse the advertisement, and the income will naturally increase. If it doesn't match, there will be fewer people watching and less income. This is why some people read so much, but their income is not ideal.

May be aware of this, so some platforms have an advertising option besides automatic matching, that is, self-operated advertising.

This self-operated advertisement can be modified manually according to your article type. For example, if your article is automobile type, then you can set up your own advertisements for automobile products, which can better improve the conversion rate of advertisements.

Of course, you don't have to find the advertisement yourself. If you have many headline fans and a good reading, advertisers will naturally ask you to help you advertise, so the most important thing to play from the media is the content, but the content is not good. Everything else is just a cloud.

In particular, a personalized recommendation platform like today's headlines, which is different from WeChat, does not need fans. As long as the content is ok, and then the system gives recommendations, it can generate a lot of reading, traffic and exposure. In fact, I like this kind of platform very much, because they make 65438+ million+million+more accessible, even an unknown chess piece may have amazing exposure.