With the rapid development of the e-commerce industry, more and more merchants are entering the door of JD.com, and JD.com’s requirements for merchants to settle in are becoming increasingly strict. However, many merchants still do not understand some of JD’s requirements for settling in. Today, Intellectual Property will let you know whether a trademark is necessary to join JD.com?
Merchants who want to enter JD.com must submit relevant trademark documents: including the "Trademark Registration Certificate", the Trademark Acceptance Notice, or the Authorization Letter for the Trademark Use License. The trademark requirements for joining JD Mall include the following points:
1. Trademark holder qualifications
JD Open Platform does not currently accept applications from individual merchants, so their registered trademarks The name must be a trademark under the name of a company, not a trademark under an individual's name.
2. Trademark status qualifications
Jingdong will not accept applications that have not obtained the "Trademark Registration Certificate" or the Trademark Acceptance Notice. For the TM trademark, a Trademark Acceptance Notice is required. And the registration application time must be six months.
3. Trademark formal qualifications
JD Trademark does not accept applications for purely graphic trademarks. The trademark applied for registration can be text, number, letter, three-dimensional, color combination or any combination of the above elements.
4. Trademark requirements for store types
①Flagship store, the seller can enter the store with the R trademark or TM trademark status of its own brand, or open it on the JD open platform issued by the rights holder The authorization document of the brand flagship store (the authorization document should clearly indicate exclusivity and irrevocability) can open a store on JD.com’s open platform.
② Specialty stores, sellers holding other people’s brands can enter with R trademark or TM trademark status, and have authorization documents to open stores on JD.com’s open platform.
③Specialized stores that operate two or more other people’s or own brands under the same first-level business category on JD.com’s open platform can open stores with products registered under R trademark or TM trademark status.
JD.com entry requirements:
1. Trademark holder qualifications
JD.com open platform does not currently accept applications from individual merchants, so their registered trademark names must be It is a trademark under the name of a company, not an individual.
2. Trademark status qualifications
Jingdong will not accept applications that have not obtained the "Trademark Registration Certificate" or the Trademark Acceptance Notice. For the TM trademark, a Trademark Acceptance Notice is required. And the registration application time must be six months.
3. Trademark formal qualifications
JD Trademark does not accept applications for purely graphic trademarks. The trademark applied for registration can be text, number, letter, three-dimensional, color combination or any combination of the above elements.
4. Trademark requirements for store types:
①Flagship store, the seller settles in with the R trademark or TM trademark status of its own brand, or is issued by the right holder on the JD.com open platform The authorization document for opening a brand flagship store (the authorization document should clearly indicate exclusivity and irrevocability) can open a store on JD.com’s open platform.
② Specialty stores, sellers holding other people’s brands can enter with R trademark or TM trademark status, and have authorization documents to open stores on JD.com’s open platform.
③Specialized stores that operate two or more other people’s or own brands under the same first-level business category on JD.com’s open platform can open stores with products registered under R trademark or TM trademark status.
The above is the intellectual property rights compiled for everyone: Is a trademark necessary for JD.com to settle? What are the requirements for joining JD.com? Answers to related questions. For more information about trademark issues on the JD.com platform, please feel free to consult a professional intellectual property consultant!