The phrase "time is life" describes people's contemporary business wars without exaggeration. Therefore, in order to win more time to improve their products, many business owners often choose a more convenient form of trademark transfer when obtaining trademarks. However, many business owners usually choose low-priced trademarks because they don't understand the trademark market or have insufficient budget in the early stage. Why is the price of low-priced trademarks low? Have you considered the reason?
Today I will give you a good analysis of the "inside story".
1. Possible types of transferred trademarks may be incomplete.
The registered category of the transferred trademark is incomplete. For example, we registered 10 small projects, and finally only applied for one, which is a residual bid. Due to the incomplete types, the price of trademark transfer is very cheap.
2. The transfer of the exclusive right to use a trademark may be unstable.
The Trademark Law requires that a registered trademark shall not be used for three years without justifiable reasons; The trademark owner changed the basic information without authorization but failed to file it in time; Trademarks suspected of malicious cybersquatting and having become generic names may be cancelled.
Such a trademark, the patent right owned by the trademark owner is unstable, and the registered trademark has a high probability of being revoked, so it will be transferred at a low price.
3. The transfer of a trademark can be the division and transfer of a joint trademark.
As a series of trademarks owned by trademark owners, joint trademarks have corresponding distinctiveness only when they are used jointly, but if they are divided and transferred, their distinctiveness will disappear and the effectiveness of trademarks will not be obvious.
Therefore, when accepting the transfer of a registered trademark, the transferee does not accept the divided joint trademark. The division and transfer of joint trademarks is also the reason for the low price.
4. When the trademark is transferred, it shall not be completely transferred.
The Trademark Law requires that trademark registrants should transfer similar trademarks registered on the same commodity or identical or similar trademarks registered on similar commodities in the process of trademark transfer.
Therefore, when transferring a registered trademark, the transferee must pay attention to whether there is a complete transfer, only a partial transfer, and the price is naturally cheap.