Shenzhen Baitai Jewelry Co., Ltd. is a large-scale gold jewelry processing manufacturer integrating jewelry research and development, production and processing, wholesale and retail, with an annual production and processing of 100 tons of gold jewelry. It owns several wholly-owned subsidiaries and holding companies such as Shenzhen Jinbaitai, Hangzhou Hangmin Baitai, Shenzhen Baitai Diamond Jewelry, and Shenzhen Baitai Jewelry. It has a modern large-scale factory of nearly 20,000 square meters. Production and operation of wholesale of gold jewelry, gold ornaments, mid-to-high-end diamond inlays, K gold and other jewelry and related supporting services. Baitai is committed to expanding China's gold and jewelry market. Currently, it has nearly 300 franchise chains, forming a brand synergy that connects processing, manufacturing and terminal channels. Baitai has been focusing on the production and processing of gold jewelry for 15 years, and has successively won honors such as "China Famous Brand" products and "China Famous Trademark".
2009 China Jewelry and Jade Jewelry Appraisal
1. Segment the market and interpret the future of fashion
Implementing the brand differentiation strategy is the only way for enterprise development. Baitai Jewelry implements product differentiation strategy in response to market segmentation and diversification of consumer demand. Through innovation in product research and development, marketing and promotion, we have launched four product brands: "Huanguan Fashion", "Baitai Jewelry", "Shangjinyuan" and "Baitai Diamond Jewelry" to meet the needs of various consumer groups and lead the way. Fashion trends.
2. Focus on innovation and promote development
Innovation is the driving force for enterprise development. Baitai Jewelry has a unremitting pursuit of independent innovation. It has established a "Baitai-SIA T Gold Technology" joint laboratory with the Shenzhen Institute of Advanced Technology, Chinese Academy of Sciences, and established long-term strategic cooperative relationships with famous institutions such as Tsinghua University Shenzhen Graduate School to carry out innovation. reform. The company develops thousands of new products every year, applies for 9 national invention patents, and has obtained 4 utility model patents, 63 appearance patents, and 12 copyrights.
3. Emphasis on culture and brand
Baitai jewelry has experienced a journey from a simple identification symbol to an emotional appeal, and then to today's cultural appeal. In 2006, Baitai was the first in the industry to propose the new concepts of "cultural gold" and "fashion gold", vigorously explore the essence of national culture, absorb the latest international fashion, and combine its own technological advantages to show its individual style in product design style. Increased the added value of gold products.
In August 2009, Baitai Jewelry established a brand strategy with "Hehe" culture as the core, with "Get Hehe, Baijibaitai" as the brand DNA, and "All things harmonize Baijibaita". "Thai" is used as the brand theme slogan to promote the sublimation of Baitai brand.