Among the top ten clothing brands in the world in 2007

1 Chanel (Paris, France, 1913)

2 Louis Vuitton ( LV brand was founded in Paris, France in 1854)

3 Dior Dior (Christian dior started in Paris, France in 1946)

4 Versace (Milan, Italy, 1978)

6 Calvin klein (New York, USA, 1968)

7 Kenzo (Japan)

8 Gucci (Florence, Italy, 1923)

9 Valentino Valentino (Italian Valentino, founded in Rome in 1960)

10 Cerruti (1967 Paris, France)

Brand name: Chanel

Brand profile: (1) Founding Person: Gabriellechanel Chanel

(2) Registration place: Paris, France (1913)

(3) Designer: 1913-1971, Gabriellechanel (Gabrielle Chanel ) Since 1983, Karl Lagerfeld (Karl Lagerfeld)

(4) Brand line: chanel Chanel

(5) Category: Millinery and fashion store production opened in 1913 Clothing; various perfumes have been developed since 1921: such as No. 5 perfume and No. 22 perfume in 1921, Cuirderussie perfume in 1924, No. 19 perfume in 1970, Cristalle perfume in 1974, Coco perfume in 1984, Egoiste men's perfume in 1990 and allure perfume in 1996; in addition, there are various accessories, cosmetics, leather goods, watches, jewelry, sunglasses and shoes.

Brand Identification:

(1) Double C can be easily found on the buttons of chanel clothing or buckles of leather goods. It is designed by overlapping the double C of cocochanel. The logo comes out, which is the "spiritual symbol" that makes Chanel fans crazy.

(2) Diamond plaid: Since the first generation of Chanel leather goods became more and more popular, its three-dimensional diamond pattern has gradually become one of Chanel’s symbols and is constantly used in Chanel. New styles of clothing and leather goods. Later, it was even applied to the design of watches, especially the "matelassee" series. The metal watch bands of k gold and stainless steel were even shaped into a three-dimensional "diamond pattern".

(3) Camellia: Chanel has a special liking for "Camellia". Now for the whole world, "Camellia" has become the "national flower" of Chanel Kingdom. Whether it is spring, summer or autumn or winter, in addition to being designed into camellia ornaments of various materials, it is also often used in the fabric patterns of clothing.

Brand name: Yvessaintlaurent (yvessaintlaurent)

Brand profile:

(1) Type: High Fashion

(2) Founder: yvessaintlaurent Yves Saint Laurent

(3) Registration place:

(4) Designer:

(5 ) Categories: high-end fashion, perfume series, jewelry, shoes and hats, cosmetics, cigarettes, etc. Brief description of the brand: Founder yvessaintlaurent Yves Saint Laurent was born in Algeria in 1936. At the age of 21, he was the chief designer of the world's most prestigious Dior fashion company. However, the good times did not last long because Dior's old customers believed that Yves Saint-Laurent -Saint Laurent was too radical and was fired in 1960. Established his own company in Paris in 1962.

Saint Laurent's designs are both avant-garde and classic, and his model's use of thin and transparent fashions without bras was his forerunner. Saint Laurent is good at adjusting the defects of human body shape. He often integrates multiple factors such as art and culture into clothing design, draws keen and rich inspiration, and strives to make high-end women's clothing as perfect as works of art from beginning to end. Saint Laurent's flagship product is high-end fashion, serving only a few thousand wealthy people in the world. The materials used are luxurious, the processing is exquisite, and the price is expensive, which is unacceptable to ordinary people.

Brand name: Versace

Brand profile:

(1) Type: high fashion, high-end ready-to-wear

(2) Founder: Gianni Versace (gianniversace)

(3) Registered place: Milan, Italy (1978)

(4) Address: viages12.milano.italia, Milan, Italy Postcode: 20121

(5) Designer: Gianni Versace, Donatella Versace Style Overview: (1) The famous Italian clothing brand Versace represents a Brand family, a fashion empire. Its design style is distinctive and is a symbol of avant-garde art with unique aesthetics. Among them, the most charming ones are the gorgeous and imaginative styles that display the characteristics of the Renaissance. These styles are sexy, beautiful, full of femininity and brightly colored. They not only have operatic hyper-realistic magnificence, but also fully consider wearing comfort and properly displaying the body shape. (2) Versace’s clothing is far from as stiff and avant-garde as it looks. Women's pants and leather women's clothing decorated with metal objects and glitter create a female image between a female fighter and a succubus. Embroidered metal mesh structure weaving is a representation of Deco art. Variations in black and white strips recall the style of the 1820s. The rich and varied wrappings are reminiscent of designer Viognier and North African style. (3) Bias cutting is the most powerful and valuable attribute of Versace design. The gem-like colors, smooth lines, and asymmetrical collars produced by bias cutting have endless charm. It uses noble and luxurious fabrics and uses bias cutting to create a clever transition between rigid geometric lines and soft body curves. In terms of men's clothing, Versace brand clothing also wraps leather garments to create a bold, majestic and even a bit slutty silhouette, while being slightly looser in size and feeling comfortable, still using diagonal and asymmetrical techniques. The broad shoulders and subtle detailing suggest some kind of science fiction, and people call it a futuristic design. Lines are very important for Versace clothing. Suits, skirts, coats, etc. are all marked by lines, which express the female body sexyly.

Brand name: Christian Dior

Brand profile:

(1) Founder: Christiandior

(2) Registered place: Paris, France (1946 Years)

(3) Designers: 1946-1957, Christian Dior 1957-1960, Yvessaintlaurent 1960-1989, Marc ·Marcbohan 1989-1996, Gianfrancoferre After 1996, John Galliano (4) Brand line: Christiandior Christian Dior: haute couture , Haute couture

(5) Categories: Haute couture, haute couture, knitted clothing, underwear, perfume, cosmetics, jewelry, accessories, etc. Brand story: (1) Dior brand has always been synonymous with gorgeous women's clothing. The Camale evening dress with a large V-neck, the multi-layered fur that can be freely matched, etc. are all designed by the talented design master Dior. Its elegant narrow skirt has always enabled the wearer to walk freely, reflecting elegance. The perfect combination with practicality. The revolutionary nature of the Dior brand is also reflected in its commitment to the understandability of fashion; the use of high-end and fine fabrics such as satin, traditional coats, worsted wool, taffeta, gorgeous embroidery, etc. The workmanship is even more exquisite. (2) After 1957, Dior is still synonymous with luxury and elegance.

The second-generation designer Saint Laurent introduced Dior to Moscow in 1959 and launched Dior's new series---the slim series. Marc Bohan, the third generation heir, created the first Miss Dior series, continuing the spirit and style of the Dior brand and carrying it forward. In 1989, the Dior brand was designed by Italian designer Ferre. His arrival incorporated new rigor and elegance into Dior's traditional more exaggerated and romantic style. Today's Dior company is managed by the LVTH Group; in 1997, the young British designer Gary Arnold was pushed to the front desk of Dior to this day. After entering the 1990s, the Dior brand's category range includes not only high-end women's clothing and high-end ready-to-wear, but also perfumes, furs, headscarves, sweaters, underwear, cosmetics, jewelry and shoes. (3) For decades, the Dior brand has continued to create "new opportunities and new love stories" for people. Dior made an indelible contribution to the reconstruction of Paris as the world's fashion center after the war.

Brand name: gucci

Brand profile:

(1) Type: high-end ready-to-wear

(2) Founder: Gucciogucci

(3) Registration place: Florence, Italy (1923)

(4) Designer: 1923 Year-1989, Guccio Guzi1989-1992, Richard Ambertson (Richard Lamberson), fashion design and creative director 1990-1991, Dawnmello (Don Mello), American designer 1994, Tom Ford (5) Brand line: Gucci Guzi

(6) Category: clothing, leather shoes, watches, home accessories, pet supplies, scarves and ties, 1975 , established the Gucci Perfume Department and launched perfume products.

(7) Target consumer group: upper-class women, movie stars (8) Address: 73viatornabuoni, florence, ltaly Brand legend: Gucci legend Since Karl Lagerfeld took over Chanel, the most attractive and shocking thing is Tomford takes over the Gucci story. Before Tomford was appointed as creative director in 1994, the Gucci family was already in trouble and on the verge of bankruptcy due to poor management... Fashion essentials: Gucci Although the fashion brands are dazzling, Gucci's style has always been favored by business people , fashionable yet elegant, this Italian brand's clothing has always been based on simple designs, especially this season's men's clothing, which has novel cuts and is filled with the Venetian style of the 18th century, combined with the colors of cowboys, space and rock stars. Let it be bold and uninhibited, exuding endless charm. The contemporary legend of the Gucci Kingdom In the fashion kingdom of Gucci, there is Tomford, the young and talented designer who is most favored by the global media, as well as Madonna, Mariah Carey, Gurney Sparrow, Elizabeth Hurley, Brad Pitt, and Tom Hanks and his wife are the strongest movie star die-hard fans.

Brand name: valentinoValentino

http://www.valentino.it

Brand profile:

(1 )Type:

(2)Founder: valentinogaravaniValentino Garavani

(3)Registration place:

(4)Design Teacher:

(5) Categories: fashion, high-end ready-to-wear series, men's clothing series, interior decoration textiles and gift series, and perfume series.

Brand brief introduction: Founder Valentino Garavani was born in Italy in 1932. In 1960, he established Valentino Company in Rome. From 1968 to 1973, Valentino The company was taken over by Kenton, and Valentino repurchased the company in 1973. Valentino has won the Nemen-Marcos Award and the Italian-American Foundation Award. Luxuriousness and glamor are the characteristics of the Valentino brand. Valentino likes to use the purest colors, among which bright red can be said to be his standard color.

Valenti's workmanship is very exquisite, from the whole to every small detail, it is done to perfection. Valentino is a symbol of luxurious and extravagant lifestyle, and is extremely loyal to celebrities who pursue perfection.

Brand name: Cerruti

Brand profile:

(1) Founder: ninocerruti Nino Cerruti

(2) Registration place: Paris, France (1967)

(3) Designer: ninocerruti Nino Cerruti was born in Italy in 1930. In 1950, he became the general manager of the family industry Brothers Textile Company. Opened a fashion store in Paris in 1967 (4) Brand lines: ①cerruti1881 (Cerruti 1881): men's clothing ②cerruti (Cerruti): fashion, perfume

(5) Category: high-end men's clothing, high-end women's clothing Ready-to-wear, series of perfumes, and movie costume design, etc.

(6) Address: 3place delamadeleine, 75008 paris, france, Madeleine, France Paris 75008, France No. 3 style summary: "When a man wears When wearing a suit, he should look like those important figures." Ninocerruti, known as the father of Italian fashion, explained his cerruti1881 brand of men's clothing, which may explain why the cerruti brand can become famous all over the world. In fact, he launched the men's clothing brand "hitman" as early as 1957, but cerruti1881, which was born in Paris in 1967, is the perfect embodiment of his design philosophy. The compliance and expansion of traditional factors have established the epoch-making status of the cerruti brand. cerruti1881 men's clothing brings unprecedented surprises to people with its streamlined design style. Not only does the style always follow the fashion, but the tailoring also perfectly blends Italian handicraft tradition, British color configuration and French style. A classic yet fresh taste. In addition to cerruti1881 men's clothing, cerruti fashion and perfume under the same brand line are also well-known in the industry and have long enjoyed a reputation. The Swiss watch series can be described as an upstart with great potential in this large family. It inherits Cerruti's consistent elegant and elegant design, and is refined using highly precise Swiss watchmaking technology. It is subtle, elegant and noble, and implements Cerruti's tradition of promoting quality. In addition, due to its close relationship with glamorous superstars under the mercury lamp, cerruti1881, an international brand, is filled with Hollywood's unique and proud style, symbolizing reputation, wealth and personal style. Brand name: Giorgio Armani (Giorgio Armani) Brand profile: Founder Giorgio Armani (Giorgio Armani) was born in Italy in 1934 and studied medicine and photography. He worked as a menswear designer in Cerruti and founded Giorgio Armani in 1975. He has won awards such as the Naimen-Marcos Award, the Woolmark Award, the Life Achievement Award, the Society of International Designers of America, and the Cutty Shake Award. Giorgio Armani is now the largest-selling European designer brand in the United States. He is famous for his use of new fabrics and excellent production. In terms of design style, they are neither trendy nor traditional, but a good combination of the two. Their clothes rarely seem to have anything to do with fashion. His flagship brand Giorgio Armani targets the wealthy class, while Mani, Emporio Armani and Armani Jeans target ordinary consumers. Brand Name: guess Brand Profile: The guess brand was founded by the Marciano brothers from the south of France. They integrated romantic and passionate French design and style into their understanding and appreciation of Western American culture. Guess was born in 1981 as a jeans manufacturer. It has now developed into one of the most recognized and influential brands in the world today, with agents and distributors on five continents. Guess, which designs clothing and accessories specifically for men, women, children and families, fully interprets the owner's exquisite quality of life. Brand name: Hermes Brand introduction: It is Hermès' consistent purpose to make all its products exquisite and impeccable.

Hermès currently has 14 series of products, including leather goods, bags, silk scarves, men's and women's clothing series, perfumes, watches, etc. Most of the products are carefully made by hand. No wonder some people call Hermès products profound in thought, noble in taste, and connotative. Rich, exquisitely crafted artwork. These Hermès boutiques, through its more than 200 stores in more than 20 countries and regions around the world, are integrated into the fast-paced modern life, allowing the world to return to the embrace of traditional elegance. After more than 160 years of vicissitudes, the Hermès family has made its brand famous through the joint efforts of several generations. As early as the dawn of the 20th century, Hermès had become a typical representative of French luxury consumer goods. In the 1920s, Emile, the grandson of founder Thierry Hermès, once commented on the Hermès brand: "Leather products create a tradition of extreme movement and elegance." Hermès is just a company in Paris that specializes in making various exquisite accessories for carriages. Decorated harness shop, Hermès won first prize for such products at the Paris Exhibition held in 1885. After that, Emile Charles, the son of Hermès, built another store, produced and sold saddles and other items, and started a retail business. With the emergence and development of vehicles such as automobiles, Hermès began to switch production and apply its exquisite production technology to the production of other products, such as wallets, travel bags, handbags, watch straps, and some sports such as golf balls. auxiliary equipment needed for sports, polo, hunting, etc., and also designs and produces high-end sportswear. All Hermès brand products use the finest high-grade materials, pay attention to craftsmanship and decoration, and have exquisite details. They have won a good reputation for their excellent quality. Another sensational news moment in the history of Hermès was the zippered golf jacket it designed for the Prince of Wales in 1920, which became the earliest successful leather clothing design in the 20th century. The fourth generation successors of Hermès, Jean Guéran and Robert Duma, developed new categories such as perfume and headbands based on their leather products. By the 1960s, the growing Hermès company There are also various fashion and perfume products. In 1970, Hermès was just a family factory with pure handicrafts. But 15 years later, it has developed into a super multinational company producing high-end products, with its turnover expanding five times. Today, the scale of Hermès is still expanding. In 1992, the turnover reached 2.5 billion francs (approximately RMB 3.72525 billion, with a net profit of 176 million francs. Hermès silk scarves are not pieces of smooth silk, but silk cloth with fine straight lines. It is a combed silk thread It is woven on a good axis and is not easy to wrinkle. Sometimes, in order to make the scarf more distinctive, dark flower patterns, such as honey and horse, are added during the weaving process. The colorist selects them according to the designer's logo. For appropriate pigments, each color must use a special steel frame. Use the principle of screen printing to evenly apply the colors on the silk tape one by one. The number of paints required for each square scarf depends on the requirements of the design drawing. It depends on the number, usually between 12 and 36, with the highest record reaching 37. After the color is decided, printing begins, and then cutting into 90 cm square scarves is also a tedious task, which must go through bleaching, steaming and drying. The process of drying will prevent the color from falling off. Finally, the craftsmanship department will manually sew the seams and fold the edges to create a silk scarf that is elegant and elegant. This process can be replaced by a computer, but Hermès insists on hand-painting and does not use a sewing machine, but hand-sewing. Its theory is: the most important thing for a perfect picture is to have a relative frame to fix it. Silk Once the edge of the sticker is flat, the pattern seems to flow out and become distorted. This shows that Hermès is very obsessed with details. It is also because of this kind of detail that Hermès' silk stickers are only 90 square centimeters per square. The weight of the scarf is only 75 grams. Since 1937, 900 different square scarves have been released. Hermès has an unwritten rule that two scarf series are released every year. The series has 12 different designs, 6 of which are new designs, and the remaining 6 are rearrangements based on the original designs. In 1937, the first Hermès scarf was inspired by the jockey's jacket. Birth.

The production of Hermès scarves brings together countless exquisite craftsmanship, all of which are based in Lyon. From design to production, they must go through seven rigorous processes: theme concept to pattern finalization → pattern engraving, color analysis and creation Net→Color combination→Printing and coloring→Retouching and processing→Manual edge finishing→Quality inspection and packaging. In this way, each silk scarf passes through many levels and takes 18 months to be born. A silk scarf produced by Hermès is like a piece of art worth collecting, unique and charming. Among the movie stars born in the heyday of Hollywood in the 1950s, there were many Hermès enthusiasts. Among them was Grace Kelly, who later became the Princess of Monaco. She liked Hermès handbags very much. With the permission of the Monaco royal family, Hermès officially made it. The handbag was renamed "Kelly Bag". Hermès handbags, which originated from saddle bags, had three models of 28 cm, 32 cm and 35 cm at that time. In 1968, the "Mini Kelly" was launched. In 1980, a 40 cm was added to the "Kelly Bag" series. new style. So far, the Kelly bag is the best-selling handbag. It is worth mentioning that the production of Hermès handbags also inherits its production tradition. It is sewn by one person from beginning to end and numbered. This is not only to facilitate customers' repairs, but also to reflect the craftsmen's pride in their craftsmanship. "There is no fixed dressing pattern in this world. Only the open-minded personality revealed naturally can show the true nature of men created by Hermès." Hermès menswear designer Veronique Nichanian said. Hermès has always been adhering to the concept of extraordinary excellence and extremely gorgeous design, serving those chic men who are full of confidence and determination. They are rigorous, insist on enjoying the best things life has to offer, and appreciate high-quality leather, superior materials, and perfect tailoring. trousers. Comfort and originality, not conforming to trends, and not deliberately expressing yourself are the pursuits of Hermès.

Brand name: Calvin Klein (calvinklein)

Brand profile:

(1) Founder: calvinklein, calvinklein, barryschwartz, Barry Schwartz tz

(2) Registration place: New York, USA (1968)

(3) Designer: calvinklein Calvin Klein was born in New York, USA in 1942. Studied from 1959 to 1962 Worked as an assistant designer for Dan Millstein at the famous New York Fashion Institute (F.I.T) from 1962 to 1964. From 1964 to 1968, he worked as a freelance designer. In 1968, he co-founded the company "Calvinklein" in 1991. The company was reorganized in 2016

(4) Brand lines: ① calvinklein (Calvin Klein): high fashion ② ck calvinklein (ck Calvin Klein): high-end ready-to-wear ③ calvinkleinjeans (Calvin Clay denim): second-tier brand, Younger style

(5) Categories: men's and women's high fashion, ready-to-wear, men's and women's casual wear, socks, underwear, pajamas and swimwear, perfume, glasses, jeans, accessories, fragrance and home furnishings

Brand overview: calvinklein, this clothing brand named after its founder has long been famous in the world. As an all-round development fashion brand, calvinklein has three main clothing lines: calvinklein for high fashion, ckcalvinklein for high-end ready-to-wear, and calvinkleinjeans for denim series; while the types of accessories include perfume, glasses, and socks. , underwear, pajamas, swimwear and all aspects of home furnishings. All along, calvinklein's career has been soaring, and it has won four well-known clothing awards in a row; its related products are emerging one after another, and their momentum is extremely amazing. In 1997, calvinklein wrote its glory in the field of clothing into the watch manufacturing industry. After cooperating with the famous Swatch Group, ckwatchcoltd was announced; and the young, fashionable and highly personalized ck watch was born.

Among the two existing watch series on the market, ck guides the consumption of young people because of its fashionable styles; calvinklein attracts a small but elegant taste and distinctive personality customer group. own territory.

Just like the founder’s belief in perfectionism, every calvinklein product appears to be so flawless.

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1 Semir Clothing (China's well-known trademark, Chinese famous brand)

2 Youngor YOUNGOR (China's well-known trademark, Chinese famous brand, national Inspection-free products)

3 Yichun Clothing (China’s well-known trademark, Chinese famous brand, national inspection-free product)

4 Groom (China’s well-known trademark, Chinese famous brand, national inspection-free product)

5 Shanshan (China’s well-known trademark, Chinese famous brand, national inspection-free product)

6 Anjiren (China’s well-known trademark, Chinese famous brand, national inspection-free product)

7 Bosideng ( China's well-known trademark)

8 Ordos (China's well-known trademark, China's famous brand, national inspection-free product)

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