when opening an ordinary store, it is necessary to provide brand authorization. If the name of the store involves a trademark name, it is necessary to provide brand-related qualifications. If it is not involved, it is not necessary to provide it. No or lack of product qualification. Tik Tok can't put branded goods on the shelves without authorization. Once it is put on the shelves, it will be investigated by the system, which will lead to the violation of the rules and direct closure of the stores. Therefore, brand authorization is very important. Almost all categories of goods in Tik Tok have complete coverage, but goods in special industries must have brand qualification authorization, otherwise there is no way to carry out the operation of goods on the shelves.