The inventor of Double Eleven is Zhang Yong.

In March 2009, Zhang Yong took over Taobao Mall, and four months later the mall division resumed independent operations. Back then, Double 11 was actually just a promotional event planned by Zhang Yong to "extend the life" of Taobao Mall.

Resuming independent operations only gives Taobao Mall a breath of relief. Without performance and reputation, Taobao Mall may be on the verge of death again at any time. During those days, Zhang Yong was very troubled, trying to find a breakthrough in the confusion, and finally decided to let consumers remember "Taobao Mall" through an event.

Because November 11th falls between National Day and Christmas, it is ideal to use it for promotional activities, so "Double 11" was created. The first “Double 11” in 2009 generated 50 million transactions in one day.

Extended information

The rise and development of "Double Eleven".

"Double Eleven" refers to November 11 every year. Due to the special date, it is also called Singles' Day. Since 2009, on November 11th every year, large e-commerce websites represented by Tmall and JD.com have used this day to carry out large-scale discount and promotion activities to increase sales.

As the largest commercial event on the Internet in China, the importance of Singles Day has attracted more attention because it is linked to the shopping festival.

Alibaba Group Holdings Co., Ltd. submitted an application for the "Double | One" trademark registration to the National Trademark Office on November 1, 2011, and obtained the exclusive right to the trademark on December 28, 2012.

At the end of October 2014, Alibaba issued a notice stating that Alibaba Group had obtained the registered trademark "Double Eleven" (registration number: 10136470, 10136420). With the authorization of Alibaba Group, Tmall registered "Double Eleven" "1" trademark enjoys exclusive rights and is protected by law. Any use by anyone else is trademark infringement.