What is the meaning and development history of Apple's computer trademark?

Apple story

It has been more than 50 years since the invention of computers, but in the early days, they did not enter thousands of households as quickly as telephones and electric lights and were enjoyed by the public.

Because the computer at that time was expensive, bulky and difficult to use, it was still limited to the application in cutting-edge fields such as national defense and scientific research after 30 years.

And since its birth, it has been a machine in the eyes of the public, a cold high-speed computing machine.

In the 1970s, a group of unusual young people tried to change this fact. They expect to dedicate an assistant, a partner and a warm and humanized computer to the working people, cross the gap between life and work and change the world. This is their dream.

In this way, two young people who dreamed of changing the world-Steve Jobs and Steve Wozniak-founded their own company-Apple Computer Company-in their adoptive parents' garage, and accidentally rewritten the history of computers.

Please remember:

1976-the beginning of changing the world.

1976 established a company called Apple Computer.

1976 There is a personal computer called Apple I;

Then Apple II；;

With the first greeting of Macintosh's "Hello, World";

So there are many firsts, two schools of personal computers-Macintosh and IBM personal computers and their compatible computers.

It was they who created a brand-new industry-personal computer, and in the following years, they worked tirelessly to realize their dream-"giving everyone powerful power through personal computers to change the world."

Trademark: an apple with a bite.

Apple's earliest logo is a photo of Newton sitting on the apple and reading it several times. Later, it was changed into a bitten apple, designed by Rob Janov, artistic director of public relations company Regis McKenna. Janov started making a black-and-white silhouette of an apple, but he always felt something was missing. "I want to simplify the shape of the apple, and I was bitten by one side-a byte (a byte).

Javov then added six color and horizontal color bars. The original design has thin black lines to separate different color bars, which can reduce the impression problem when printing, but Jobs does not agree with this suggestion.

This completes the colorful Apple logo that we are familiar with today.

Apple's contribution

Apple is the originator of personal computers and a milestone in the history of IT.

The following technologies were pioneered by Apple or introduced before IBM PC:

◆ Mouse and 3.5 inch floppy drive

◆ Postscript printing technology

◆ Plug and play

◆ Built-in network, built-in network card and optical drive.

◆ Remote dial-up connection

◆ Firewire technology (IEEE 1394)

◆ Color Personal Computer (iMac)

◆ Pocket PC (PDA)