Yangyao Township Linguo Famous Exhibition Brand Economic Charm Guangxi Zhuang Autonomous Region Fuchuan Yao Autonomous County Trademark Road to Rich Farmers
Speaking of navel oranges, our country has Jiangxi Gannan, Chongqing? Hubei and Xiangnan ?North Guangxi, southern Zhejiang and Fujian are the four major production areas. Although Fuchuan navel oranges, which belong to the production areas of southern Hunan and northern Guangxi, started late, they are unique in their fragrance, crispness and tenderness.
In 1995, Fuchuan navel oranges won the gold medal at the Second National Agricultural Exposition; in 2001, Fuchuan navel oranges won the gold medal at the International Agricultural and Animal Husbandry Science and Technology Achievements Promotion Expo; in 2005, Fuchuan navel oranges were designated as products of the China-ASEAN Expo ; In 2006, Fuchuan navel oranges won the title of "China Famous Brand Agricultural Products"; in 2009, Fuchuan navel oranges were approved and registered as national geographical indication certification trademarks; in 2010, Fuchuan navel oranges won the title of "Hometown of Chinese Navel Oranges"; in 2012, Fuchuan navel oranges were recognized by Guangxi Named a famous trademark by the Zhuang Autonomous Region?
A series of honors and proof of identity have given the Fuchuan navel oranges in Fuchuan Yao Autonomous County, Guangxi Zhuang Autonomous Region, a higher value than before. Thanks to the guidance from the industrial and commercial department to apply for the Fulong trademark, the number of navel oranges exported to Malaysia, Singapore, Vietnam and other ASEAN countries has increased year by year, helping the company to enter the international market. ?The words of Chen Wenfu, chairman of Fulong Fruit Company in Fuchuan Yao Autonomous County, revealed the results achieved by the county's industrial, commercial, agricultural and other departments over the years in implementing the agricultural product trademark and brand strategy. At present, the county's navel orange planting area reaches more than 300,000 acres, with an annual output of more than 300,000 tons.
According to the relevant person in charge of the county’s Industrial and Commercial Bureau, Fuchuan County’s agricultural products trademark and brand strategy is not limited to Fuchuan navel oranges, but also includes high-quality fruit brands such as April peach and Huanghuali.
At that time, the cadres and masses of Yao Township had insufficient understanding of the development of agricultural economy driven by trademarks. Many people had no awareness of trademarks at all, let alone the implementation of trademark and brand strategies. To this end, the Fuchuan County Industrial and Commercial Bureau and the County Forestry Bureau have gone deep into farmers and enterprises to investigate and understand the situation, publicize the significance of implementing the trademark and brand strategy, and provide suggestions and suggestions to the county party committee and county government. The county party committee and the county government adopted the suggestions of the County Industrial and Commercial Bureau and the County Forestry Bureau and decided to implement the agricultural product trademark and brand strategy and use the development of the forest and fruit industry as a breakthrough to adjust and optimize the agricultural industry structure to achieve increased agricultural efficiency, increased farmers' income, and increased financial wealth. .
Fuchuan County, led by the County Industrial and Commercial Bureau and the County Forestry Bureau, has established an economic forest and fruit industry development headquarters. The members of the leading group include agriculture, water conservancy, poverty alleviation, land, finance, and the Agricultural Bank of China, and 12 towns and villages. Corresponding organizations have also been established. The headquarters formulates development plans, issues policy plans, and establishes strict assessment and incentive mechanisms, breaks down and implements various task indicators, and includes them in the year-end assessments of relevant government departments.
In order to encourage all sectors of society to participate in the development of economic forest fruits, the county took the China-ASEAN Expo held annually as an opportunity to launch a series of preferential policies on the implementation of agricultural product trademark and brand strategies, such as 20 acres of contiguous planting Farmers of the above navel oranges are given a seedling subsidy of 40%, and 20% of the annual financial investment in comprehensive agricultural development is used for economic forest fruit production. For farmers with temporary financial difficulties in economic forest and fruit production, the financial department will provide sufficient loan support, and relevant departments will do a good job in fruit production, registered trademark application, marketing guidance and services. The County Industrial and Commercial Bureau and the County Forestry Bureau guided farmers to establish economic forest fruit associations, technical service departments, and fruit purchasing and marketing consortiums such as navel orange, April peach, and huanghuali to provide members with technical, financial assistance, and market information services.
The support of preferential policies and assistance from relevant departments have allowed local farmers to see the government's attitude in supporting the development of the forest and fruit industry. An atmosphere in which economic development relies on branding and protecting the forest and fruit industry relies on trademarks has gradually formed.
In this context, the County Industrial and Commercial Bureau, the County Forestry Bureau and other departments rely on leading forest and fruit enterprises to further increase the implementation of agricultural product trademark and brand strategies and the "Excellent Fruit Project", and strengthen technical guidance and publicity and training. . According to statistics, since 1997, the county has organized more than 200 practical technical training courses related to the forest and fruit industry, with more than 20,000 participants, and nearly 10,000 copies of various scientific and technological materials have been issued.
Fuchuan County’s fruit products have successively set up sales outlets in Guangdong, Hunan, Hubei and other places. Among them, Gepo Town Lou Village established the Huanghuali Fruit Association with the support and help of the County Industrial and Commercial Bureau and registered the Yezhulou trademark. Among its annual sales of huanghuali, 150 tons are sold to Hong Kong and ASEAN countries. The output value is more than 1.8 million yuan.
The implementation of Fuchuan County’s trademark and brand strategy has effectively promoted the development of the local economy and brought tangible benefits to local fruit farmers. Many people saw the charm of the brand economy and joined it, which in turn led more farmers to embark on the road to wealth.
According to reports, Fuchuan County has currently established 350 individual economic fruit farms of more than 100 acres, 125 fruit farms of more than 500 acres, and 29 fruit farms of more than 1,000 acres, initially forming an economic forest and fruit industry. New pattern.