Ma Ji. During the Spring Festival Gala in 1984, Mr. Ma Ji told a cross talk about "Universe Brand Cigarettes", which was originally intended to satirize the behavior of some businesses in society that use fake advertisements to promote inferior products. He "squattingly registered" the trademark of "Universe" cigarettes, and then "Universe" cigarettes were sold all over the country and made a lot of money. It was the second Spring Festival Gala of CCTV in 1984. The cross talk "The Story of a Salesman" and "Universe Brand Cigarettes" performed by Ma Ji became classics of that year. In December of that year, the Muling County Cigarette Factory in Heilongjiang Several leaders suddenly came to the Heilongjiang Daily and asked the newspaper to help the cigarette factory get in touch with Ma Ji in Beijing. After watching the skit, they actually produced the Universe brand cigarettes, and hoped that Ma Ji would broadcast the party live in 1985, thinking that the Universe In the name of rehabilitating smoke, the company promotes its products.