Lu Jiacheng is drunk again! This time I was even more drunk. Before I could even get in, I simply lay down in the corridor of the building and fell asleep. At six o'clock in the morning, his wife Liu Ya found that he had not returned home all night, so she woke up early. She picked up her mobile phone to call him, but found that the familiar ringtone was outside the door. She opened the door suspiciously, and surprisingly She found that her husband, a man named Lu Jiacheng, was lying outside the door and snoring loudly.

Lu Jiacheng is the boss of a real estate company in Dongguan, Guangdong. Before starting his business, he worked as a merchandiser in a public institution. He had a leisurely job but his income was very limited. Perhaps the name given to him by his father is one word different from Li Ka-shing, the richest man in China. In Cantonese, Lu and Li are similar. Colleagues at work or familiar friends always make fun of his name. Over time, he feels that this The name is the biggest irony to me, because he is the richest man, but he is a man with no ambition.

Maybe it was because others laughed at his name, or he was unwilling to do so. In 2007, Lu Jiacheng, who was in his forties, resigned and started a grinding tools company with his middle school classmates. Dongguan's manufacturing industry is very developed, and the demand for various grinding tools is very strong. In just four years, he received his first pot of gold of 5 million. Then he started to change his career to real estate agency business.

In April 2013, by chance, he got the intermediary business of a piece of land. During the entire business process, he realized the huge profits of real estate. So he spent all his money and established the current company in partnership with a friend in the real estate industry whom he met during his time as an agent. He became the legal representative with 58% of the stock capital and officially started his real estate career.

He soon discovered that in the real estate industry, it was difficult for a non-smoking and alcoholic person like him to succeed, because once a project was obtained, there were too many places for the political and business circles to socialize. Once, while fighting for an old city reconstruction and demolition project, I decisively broke the habit: I smoked Zhonghua Tobacco and drank Maotai Feitian Liquor. I didn’t even drink Wuliangye, and I smoked harder than others. Smoking was fine, but drinking made him suffer.

Due to his eagerness to take on the project, and the fact that he did not drink alcohol originally, he had no capacity for alcohol but had the courage to drink, but he did not know how to avoid and control himself when he drank. In the first few days, he almost got drunk every time he drank. I felt uncomfortable all over my body, and my whole body quickly lost weight. But friends in the circle told him that the more he drinks and gets drunk, the more he can drink. Sure enough, after one year, Lu Ka-shing not only had the nickname "Little Li Ka-shing", but also the nickname "Drunkard".

In fact, the so-called "drunkard" does not mean that he can drink, but that he dares to drink and get drunk. This fearless spirit has also helped him a lot. The other party thinks that he is honest, honest and trustworthy, and he is a good project. One after another, the company became larger and larger, with projects extending from Dongguan to Huizhou and Shenzhen. The reputation of "Little Li Ka-shing" gradually became louder in the real estate industry.

He was so desperate to get drunk and work on projects to make a lot of money, but it made his wife suffer. As Liu Ya, a middle school chemistry teacher, every time Lu Jiacheng was sent home drunk, He could vomit the alcohol in his house to the sky, and many times he vomited directly on the mysophobic Liu Ya. You can imagine the disgust and resentment in Liu Ya's heart.

If Liu Ya gradually became accustomed to this kind of annoying drunkenness and disapproved of it, but one time he drove the car home in a daze after drinking, which made Liu Ya feel uncomfortable. Liu Ya was startled: How dangerous this is! She wanted to persuade him to stop drinking, but at this time, Lu Jiacheng was no longer the obedient husband he was a few years ago. She knew that she could no longer control him. She also realized that since he started his own business, the relationship between them had not been as good as it was before. In the past, even his daughter, who used to love being a spoiled child with him, began to hate him.

At a student-parents association, she accidentally told some familiar parents about her husband’s drunkenness. The speaker was unintentional, but the listener was intentional. A Chaoshan parent told her that there is an ancient recipe in Chaoshan that can quickly sober up and has obvious liver and kidney protection functions. A few days later, the parent sent the ingredients to Liu Ya via WeChat. Liu Ya saw that there were more than a dozen kinds of plants on it, including "konjac powder, kudzu root, chrysanthemum, black plum, and citrus aurantium".

There are so many, how can they all be matched! But for the sake of her husband's health and career, she still spent a week visiting more than 20 pharmacies and farmers' markets to prepare these things according to the recipe, and then made the soup as required. At first, I just gave him tea when he drank too much or got drunk. Seeing that he sobered up quickly, I suggested that he try drinking a glass of tea before drinking in the future.

Lu Jiacheng saw his wife’s true love and found that this thing really worked, so he was obedient and always took out the sobering tea that his wife had brewed for him every time there was a dinner party (that’s what Lu Jiacheng called it). Drink it all in one gulp. When he returned home, his wife drank for him again. From then on, Lu Jiacheng never got drunk again. His friends thought that Lao Lu's drinking level had increased. Only he knew that it was his wife's masterpiece.

Once before a dinner in Shenzhen, Lu Jiacheng and Wang Shi were drinking tea in the lounge, and he took out the sobering tea from his bag to drink. Wang Shi was very surprised when he saw it. There was clearly high-end Pu'er tea brewed in the restaurant on the table, but this old Lu took out his own thermos cup from his bag to drink it. Lu Jiacheng smiled and said that this was a sobering tea prepared by his wife for him. Drinking a cup before drinking will make you less likely to get drunk, and it has obvious protective effects on the body. More importantly, the traffic police's alcohol detector cannot detect it at all... …

Is he really that amazing? Wang Shi was excited when he heard it, because he was a little incredible. He could understand the function of sobering up and believed in its protective function. But what he couldn't believe was that with this thing, no matter how much you drink, you can't detect drunk driving? Seeing Wang Shi's suspicious look, Lu Jiacheng forwarded the formula obtained by his wife to Wang Shi.

"If this thing of yours is really so magical, I will have someone make a real sobering product." Wang Shi looked at the formula synthesized from more than a dozen plants and said meaningfully to Lu Jiacheng . In order to convince this real estate tycoon, after the dinner, he got into Wang Shi's car and asked the driver to drive to the Shenzhen Futian Traffic Police Team, where his traffic police friend tested his alcohol content. The traffic police friend tested him twice in a row and said it was alcohol. normal.

This time Wang Shi was completely convinced, because he poured Lao Lu a few cups of Maotai at the wine table. Although he didn’t drink much that night, he had at least six or seven taels of wine. The strange thing was that Lao Lu The traffic police friend really couldn't detect the breath of alcohol from his mouth. "Lao Lu, with this thing, you can become a victorious general at the wine table," Wang Shi said jokingly.

It turns out that this hangover liquid made of pure plant formula is to quickly dilute (urine) and volatilize (orally) the alcohol into the stomach through the human digestive system, thereby causing harm to the stomach, liver and kidneys. The organs play a protective role. If you drink a certain amount of this substance before and after drinking, the alcohol will be diluted and evaporated within an hour after drinking. The alcohol content entering the liver and kidneys will be very light. Oh...no wonder the traffic police couldn't detect it! Only then did Wang Shi understand the sobering principle of this thing.

At Wang Shi's suggestion, Lao Lu found his entrepreneur friend Lao Cai, who was also in Dongguan. He had a production company specializing in jelly and should have production conditions. The two hit it off immediately and officially decided to turn this folk sobering recipe into a sobering product. When it came to what name to use, Lao Lu thought that Wang Shi was resourceful and had better ideas, so he asked him for advice on the phone.

In October 2018, a sober-up milk named "Shengchi" was officially put into production by Dongguan Jinwa Food Industry Co., Ltd. The brand name Shengchi means the chips for victory or one-upmanship. , this is the intellectual contribution from Wang Shi, and the brand can be registered as a trademark for protection.

The brand department of Jinwa Company directly positioned the Shengchi brand as "Wise Man's Equipment", while the sober-up milk (taking into account the taste of the product, Jinwa Company's technology research and development department upgraded the original formula of the product, The product is shaped into a white plant milk) but is positioned as a "hidden desktop weapon", which means that with sober milk on the wine table, you can become a victorious general.

After the first batch of canned products came out, Lao Lu sent a box to Wang Shi. Wang Shi felt that Shengchou’s packaging design was good and the product effect was obvious, so he sent a few cans to his business friends. , As a result, that friend pressed Wang Shi again, and as a result, the first batch of products were sold out by the circle of friends before they were even launched. Lao Lu urged Lao Cai to quickly expand production and strive to promote the product nationwide as soon as possible so that more business people can benefit.

Since the introduction of Shengchi Sobering Milk, Lu Ka-shing’s nickname of drunkard has also disappeared, and his daily drunkenness seems to have become a distant story. Liu Ya also felt that her former husband was really back. Sometimes she understands him very well. Thinking about it as a man working hard in the mall, it is indeed not easy. Drinking is harmful to your health, but if you don't drink, you won't have a chance, and it will even be difficult to have real friends.

Now, with Shengchi sobering milk, she no longer worries about her husband's health, let alone his driving safety. She really should thank the parent of the student who helped her solve this problem. So many messy plants put together have such miraculous effects. It’s really a master among the people...

The next trailer "Revealing the Secret" : Why can’t China’s high-end water brands develop? 》