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The logo design of China Taiping Life Insurance looks like a pine tree from a distance, but it is the word Taiping at a close look. Does this design have any special significance?
Your explanation is perfect. Based on the word "Taiping", it is designed in the shape of a pine tree.

One is to embody the brand name, China Taiping; The second is the moral of pine trees, which are auspicious trees and evergreen symbols in our national mind. For the life insurance industry, they show a beautiful meaning to consumers in this way, and also to narrow the distance with consumers.