In recent years, the municipal government has issued a number of policies and measures to encourage the registration of collective trademarks, and awarded 1 10,000 yuan to organizations that newly registered collective trademarks and organizations that registered agricultural trademarks abroad. At the same time, for the collective trademarks recognized as "Chi" and famous trademarks, relevant economic reward standards and implementation methods have been issued, which effectively enhanced the initiative and enthusiasm of cooperatives in applying for registration of collective trademarks. ? The villagers used to adopt the traditional planting mode of one household, and the quality of bananas and oranges was uneven, so it was difficult to find a market. After registering the collective trademark, they developed centralized planting, which not only raised the price, but also made the product in short supply. ? The relevant person in charge of Shangguangke of the Municipal Administration for Industry and Commerce said that Pinglu Village, Jianshe Township, Zhao 'an County was registered? Building a flat road banana citrus? After the collective trademark, the planting area of banana oranges in the village is nearly 5000 mu, and the output value of villagers exceeds 30 million yuan. In order to further accelerate the process of agricultural industrialization and vigorously implement the project of enriching farmers with collective trademarks, Zhangzhou has clearly stipulated the publicity and guidance, cultivation and registration, use management, advertising packaging and administrative protection of agricultural trademarks, and comprehensively promoted the registration of collective trademarks by farmers' professional cooperatives. ? It is not enough to encourage registration. In order to promote the rational use and effective management of collective trademarks, we also followed up the effective management, standardized use, defense protection and brand creation of registered trademarks, and led the establishment of trademark associations, brand associations, local products associations and other organizations to strengthen industry self-discipline through associations. ? The relevant person in charge of the Municipal Administration for Industry and Commerce said.