1. The "purpose or goal" to be achieved in e-commerce operation can be quantified, such as how much sales are achieved or what purpose is achieved;
second, there are problems and solutions of the company's marketing on the internet
third, what strategies should be adopted to achieve "goals and objectives";
iv. Work and progress in each stage;
5. where the company needs to cooperate, the expenses, personnel and budget;
in a word, what are your goals, what are your problems now, how to use them, when to finish them, how much will it cost, and what do you want the company to cooperate with;
how to write the operation plan of B2C e-commerce?
the operation planning scheme should be interesting. since it is an operation, its main purpose is to make profits, so this one can be written emphatically.
I'll make an outline for you. I hope I can help you.
1. development direction and target positioning
2. product positioning and product source
3. profit model
4. competitor analysis
5. feasibility analysis
6. marketing positioning
7. result evaluation
from which aspects should the e-commerce operation plan be considered
1. Consumer group analysis
4. Positioning pricing strategy
5. Sales target and activity rhythm strategy
6. Input and expense plan
7. Docking mode of logistics and after-sales service
8. Cooperation period and mode
How to write the planning scheme of internet plus e-commerce operation
1. The "goal or goal" to be achieved by e-commerce operation.
second, there are problems and solutions of the company's marketing on the internet
third, what strategies should be adopted to achieve "goals and objectives";
iv. Work and progress in each stage;
5. where the company needs to cooperate, the expenses, personnel and budget;
in a word, what are your goals, what are your problems now, how to use them, when to finish them, how much will it cost, and what do you want the company to cooperate with;
model essay on e-commerce plan
The structure of BP introduced here draws lessons from the mobile phone software Crazy BP, a software that teaches you how to write a business plan for free.
1. Basic introduction: Tell investors in one sentence what you do.
2. Team introduction: "I would rather invest in first-class people and second-rate projects; Don't invest in first-class projects, second-rate people. "Investors can pay more attention to the team than your project itself.
3. industry pain points: what are the real problems and needs found by entrepreneurs, and their own entrepreneurial projects can solve this problem and meet this demand, and they can make profits by solving problems and meeting needs.
4. Product introduction: (1) Pictures can include product screenshots, business flow charts, etc. (2) The text can include:-description of core functions (less than 5)-supply chain upgrade, replacing some links
5. Competition analysis: The purpose of writing competition analysis is to let investors know the players in the existing market, let them have a bottom, and then have confidence in your project-so what you want to reflect here is the advantages of your project.
6. Profit model: What is the value of your project? How to realize it? These are the issues that investors are most concerned about. The profit model is very important, after all, investors are "mercenary", and they can only invest if they see that your project is profitable.
7. Market size: You must draw a cake for investors. This part, it is best to have reliable data to support.
8. Operational data: Although data is very important, you must not fabricate data. The consequences of fabricating data are very serious.
9. business plan: the purpose of this piece is to tell investors what you will do next and how you will get your users. Therefore, it is best to write what measures entrepreneurs are going to take in the past year to gradually realize the plan, including the mode, steps and time nodes of operation.
1. financing plan: this part is to let investors know how much money entrepreneurs need, how much equity they will sell, and the subsequent arrangements for these funds. Especially the third piece, people gave money, of course, I want to know how you spend it.
11. Milestones: This part is for investors to sort out the development history of the project and systematically show the operation and data.
The overall framework given is relatively comprehensive, and the content is based on my personal understanding of investors' habits when watching BP, but it depends on the investors themselves. After all, carrots and vegetables have their own tastes.
how to write the 217 annual operation plan for e-commerce operation
217 is the year of standardized development of the Ministry of e-commerce, and the team of departments will be reorganized to make new arrivals in old stores, get rid of the shackles of offline products and re-plan online sales products. Focus on selling products, and carry out centralized online sales platform sales. Take Tmall Store as the core sales platform and fully operate Tmall Store. JD.COM store may consider closing or selling only the same products as the physical store, which is completely different from the products sold by Tmall store. Before the online money was put on the shelves, the original warehouse products were mainly repackaged and sold on the shelves, and the promotion was the main way to protect the capital and clear the warehouse.
The main work in 217 mainly involves the following aspects:
1. The basic composition of the team in the early stage: 1 operation supervisor, 1-2 page designers (1 senior artist), 2 marketing and promotion specialists, 1 brushing specialist and 2 customer service staff. Middle and late stage: gradually increase the number of posts and people according to the development scale of the store.
2. product positioning new products: style, crowd orientation, price range, product selling point, product number and attributes, etc. Inventory products: price adjustment and finding selling points to repackage and promote the whole product. The operation supervisor takes the lead, refers to the products of similar competitors of Tmall, and determines the product positioning together with team research in combination with their own product characteristics.
3. The online shop rectified the shop template, home page, product list page, product details page, copy planning, product shooting, etc. Greatly improve the visual effect of the store, improve the browsing transformation, and complete the renovation of the store with the cooperation of the operation supervisor, page design, planning and editing colleagues.
4. promotion scheme: daily promotion scheme and large-scale promotion scheme such as poly-cost-effective promotion scheme. New product listing promotion scheme, inventory product promotion scheme. It is formulated by the operation supervisor and marketing promotion department and discussed with other colleagues in the department for reference.
5. Marketing promotion scheme: the main marketing promotion is to stabilize the task of swiping the bill+activity marketing promotion. The daily marketing promotion plan includes through-train marketing promotion and Taobao customers. It is cost-effective to increase the marketing and promotion of drilling exhibitions in new product listing, sales peak season and large-scale promotional festivals. In the early stage of marketing promotion, if the staff is insufficient, the operation supervisor will temporarily operate, and the marketing promotion specialist will be recruited in the later stage. Taobao guest's commission ratio shall be submitted by the operation director to the company for decision. The pictures used in marketing promotion are proposed by the operation supervisor and the page design is completed.
6. Pre-marketing expenses: The average monthly marketing expenses are 2, to 5,, including through train marketing expenses, diamond booth and other marketing expenses. It's cost-effective to get together twice a year, once on double eleven, and once on the plane according to the peak sales season and new product listing.
7. service pre-sales service and after-sales service. Recruit senior customer service personnel in the later stage, mainly responsible for customer service training, Tmall rule training, daily customer service team work, etc. The customer service supervisor is directly responsible to the operation supervisor.
8. The reward system is mainly based on prizes in the early stage, and rewards and punishments are combined with the increase of store sales in the later stage. The reward system is formulated by the company and the departments discuss the reference opinions, so as to give full play to everyone's advantages and initiative and inspire the whole team to work together to achieve the sales target.
9. Specific work content and completion time: 1. Recruit personnel for each post in each department and form a team. 2. According to the characteristics of products produced by merchants, put forward the first-stage team-building product planning and incubation period to popularize the style of commodity knowledge stores from a professional point of view; 3. Coordinate with Shangjiagou to plan the positioning of goods and get confirmation from the merchants; 4. Carry out product loading and optimization; 5. Enter the store for initial operation; (1-3 months) Store positioning 1. Recruit according to posts and improve the formation of team-based personnel. 2. Communicate and confirm the style and decoration of the store; 3. The distribution shop is planned by the operation, and 1-3 main products are put on the shelves; 4. According to the suggestion of the operators, at least 1 products are selected for different promotion activities in order to attract customers; 5. Prepare goods inventory and respond to delivery according to the operation plan of operators; 6. Do a good job of after-sales service.
What does e-commerce website operation include
E-commerce website operation includes the following aspects:
First, from a big perspective, e-commerce website operation is a general term related to all website activities, including technology, art design, marketing, sales, content construction, etc., all of which belong to the scope of website operation;
second, from a small point of view, e-commerce website operation exists independently of technology, art design, sales, marketing and other work contents. In some large network companies, there are generally special website operation departments, so we often hear that these network companies have titles such as operation manager and operation director.
obviously, we should understand the operation of e-commerce websites from a small aspect, because only in this way can we define what exactly is website operation, make the specific content of website operation more clear, and be more instructive.
E-commerce website operation should include six specific contents: website demand analysis and arrangement, channel content construction, website planning, product maintenance and improvement, effect data analysis, and departmental communication and coordination.
demand analysis and arrangement
for an e-commerce website operator, the most important thing is to understand the demand, and on this basis, put forward specific suggestions and programs for improving the website. Of course, these suggestions and programs can't be swallowed up, but we should discuss and analyze with you to confirm whether they are concrete and feasible. When necessary, it is necessary to conduct investigation and evidence collection or analysis and statistics to comprehensively evaluate the desirability of these suggestions and programs.
the demand for innovation directly determines the characteristics of the website, and the website with characteristics will be more valuable and attract users to use it. For example, in each edited article of Sina, other content links that are extremely relevant to the content are often provided for readers to choose, which fully considers the user's interest needs. The change of website details should be based on grasping the needs of users.
besides, the demand analysis also includes the research on competitors. Study competitors' products and services, see what innovations they have made, and judge whether these changes are really valuable. If it can bring value to users, there is no doubt that "takenism" will be implemented.
channel content construction
channel content construction is an important work of e-commerce website operation. The whole website, in fact, you will feel that you are doing content, which will be more obvious for some information portals. The content of the website determines what kind of website you are making. Of course, there are also some functional websites, such as search, instant chat, etc., which only provide a function for everyone to use these functions. But don't forget, the ultimate purpose of using these functions is to get the information you want.
the construction of channel content, more work is done by specialized editors, including channel column planning, information editing and uploading, information content quality improvement and so on. Editors, who do the work within the scope of website operation, are important members of website operation.
content construction is a long-term accumulation process. The improvement of website content quality should be the ultimate goal of editors. For many small websites, or some large websites, website editors assume the role of website operators. Not only should you be responsible for editing information, but also ask for requirements, make plans and so on.
website planning
includes pre-market research, feasibility analysis, planning document writing, business process description and so on. Planning is the key to building a website. A website will eventually become a good website only if it is really planned. Because the previous website planning involves more market factors. Here, it is not discussed in this book.
plan effectively according to the demand. How to display the title and content of the article, how to place function keys, how to display advertisements, etc., all need to be planned reasonably and scientifically.
page planning and design are different. Page planning is relatively primary, while page design has risen to a more advanced level. For the primary planning given in the scheme planned by the operator, the designer can fill in the drawings and add color to make it a beautiful page, so that customers or users can get a good impression.
product maintenance and improvement
in fact, the maintenance and improvement of products have some similarities with the requirements sorting analysis mentioned earlier. But in this section, more emphasis is placed on product maintenance. Product maintenance should be more about the maintenance of products purchased by customers and responding to questions raised by customers.
in most internet companies, there are more customer service staff. Many times, the customer service staff may not be very concerned about technology, products and other issues ... >; >
How to write an e-commerce operation plan
The operation plan should be interesting. Since it is an operation, its main purpose is to make profits, so this one can be written emphatically.
I'll make an outline for you. I hope I can help you.
1. development direction and target positioning
2. product positioning and product source
3. profit model
4. competitor analysis
5. feasibility analysis
6. marketing positioning
7. result evaluation
what does an e-commerce agency operation plan contain?
There are many contents in this scheme. What are you looking for? If you don't understand, I can introduce a company to you, e-commerce outsourcing Company and Zhengjia Information Technology. This is a major. I hope I can help you.
How to write the 217 annual business plan for e-commerce operations
AR, VR and 3D types can be a part of your business plan.