Color is a powerful communication tool, which can be used to transmit action signals, affect emotions and even affect physiological reactions. Some colors are related to high blood pressure, accelerated metabolism and eye fatigue.
So how does color affect people's mood and mood?
First of all, we should understand the relevant knowledge of color psychology. What is color psychology?
Color psychology studies color as an influencing factor of human behavior. Color can affect subtle perceptions, such as the taste of food. Color can also enhance the effect of placebo. For example, red or orange pills are usually used as stimulants. Color can really affect a person; However, it is important that these influences are different among different people. Factors such as gender, age and culture will all affect individuals' perception of color.
Why does color have such a powerful force in our life? What effect does it have on our body and mind?
Although the perception of color is somewhat subjective, some color effects have universal significance. For example, the colors in the red region of the spectrum are called warm colors, including red, orange and yellow. These warm colors evoke emotions ranging from warmth and comfort to anger and hostility.
The colors in the blue part of the spectrum are called cool colors, including blue, purple and green. These colors are usually described as calm, but they can also evoke feelings of sadness or indifference.
How do people react to different colors? Different colors will have different psychological effects on people, thus affecting people's emotions and moods in different ways.
Black: Black absorbs all the light in the spectrum. Black is often used as a symbol of threat or evil, but it is also a symbol of power. It is used to represent a dangerous person like Dracula and is usually associated with witchcraft. In many cultures, black is associated with death and mourning. It is also related to unhappiness, sex, shape and maturity. In ancient Egypt, black represented life and rebirth. Because of its slim quality, black is often used in fashion. Think about how black is used in language: black death, power failure, black cat, blacklist, black market, black tie and black belt.
White: White stands for purity or innocence. Although people usually think that the bride wears white to represent her chastity, blue was once the traditional color worn by the bride to symbolize purity. White is bright, which can create a sense of space or add highlights. Designers often use white to make rooms look bigger and more spacious. White is also described as cold, bright and sterile. The room painted white looks spacious, but it looks empty and unfriendly. Hospitals and hospital staff use white to create the feeling of infertility. Some positive meanings that white can convey include cleanliness, freshness and simplicity. White usually looks like a blank slate, symbolizing a new beginning or a new beginning. On the negative side, white looks obvious, cold and isolated. Think about how boring, plain and simple a big white empty room looks.
Red: Red is a bright and warm color, which can arouse strong emotions. Red is usually associated with love, warmth and comfort. Red is also considered as a strong, even angry color, which can produce excitement or strong feelings. Think about how red is used in language: red neck, red fever, red hands, and paint the city red.
Blue: Blue is the favorite color of many people and men. Because blue is loved by many people, it is usually considered as a non-threatening color and looks conservative and traditional. Blue represents inner peace or tranquility. It is usually described as peace, tranquility, security and order. Blue is usually considered as a sign of stability and reliability. Enterprises wishing to establish a safety image usually use blue in their advertising and marketing work. Blue can also produce feelings of sadness or indifference. Think about how a painting with blue as its main feature, such as Picasso's "blue period" painting, can seem so lonely, sad or lonely. Blue is often used to decorate offices, because research shows that people work more efficiently in blue rooms. Although blue is one of the most popular colors, it is also one of the most unpalatable colors. Some weight loss plans even suggest that you eat food on blue plates. Except blueberries and some plums, blue rarely occurs naturally in food. In addition, human beings are accustomed to avoid eating toxic food, and the blue color in food is often a sign of deterioration or toxicity. Blue can also lower the pulse rate and body temperature. Think about how blue is used in language: blue moon, blue Monday, blue blood, blue ribbon.
Green: Green is a cool color, symbolizing nature and nature. Green also represents tranquility, good luck, health and jealousy. Researchers also found that green can improve reading ability. Some students may find that putting a piece of transparent green paper on reading materials can improve reading speed and comprehension. Green has always been a symbol of fertility, and it was the first choice for wedding dresses in the15th century. Green is often used for decoration because it has a calming effect. For example, guests waiting to appear on TV programs often wait in the green room to relax. Green is considered to relieve stress and help to recover. People with green working environment have less stomachache.
Yellow: Yellow is a bright color, which is usually considered pleasant and warm. Because of the large amount of reflected light, yellow is also the most tired color for eyes. Using yellow as the background on paper or computer monitor will lead to eye fatigue or decreased vision in extreme cases. Yellow can also produce depression and anger. Although it is considered as a pleasant color, people are more likely to lose their temper in the yellow room, and babies are more likely to cry in the yellow room. Yellow can also increase metabolism. Yellow is the most obvious color and the most eye-catching color. Yellow can be used in small amounts to attract attention, for example, on traffic signs or advertisements.
Purple: Purple is usually considered as the color of the royal family. Sometimes it is regarded as exotic and has great symbolic significance. There are some unique visual features. Purple is imperial and emotional. Purple can convey wisdom, and it is soothing and mysterious.
Brown: Brown is a natural color that evokes a sense of strength and reliability. It is usually regarded as a solid, much like the earth, and its color is usually related to elasticity, reliability and safety. Brown can also produce feelings of loneliness and sadness. In a large number of cases, it may look huge, desolate and empty, just like a huge desert without life. It can also give people a warm, comfortable and safe feeling. It is usually described as natural, simple and traditional, but brown can also be complicated.
Orange: orange is a combination of yellow and red, which is considered as a vibrant color. Can arouse the excitement, enthusiasm and warmth of the soul. It is often used to attract people's attention, for example, in traffic signs and advertisements. Orange is full of vitality, which may be the reason why many sports teams use orange in uniforms, mascots and brands. Orange is also the color of bright sunsets and fruits (such as oranges and oranges), so many people may associate this color with the beauty of sunsets or the refreshing taste of oranges. Orange is also related to autumn and the color of dying leaves and pumpkins. This color is also closely related to Halloween in the United States, so sometimes there may be a dark or even cartoon association.
Pink: Pink is light red in nature and is usually associated with love and romance. Pink is thought to have a calming effect. Prisons sometimes use a color called "drunken powder" to appease prisoners. Sports teams sometimes paint each other's locker rooms pink to keep their players passive and lacking in vitality. Although the calming effect of pink has been confirmed, researchers in color psychology have found that this effect will only appear when they first come into contact with color. When used in prison, once prisoners get used to colors, they tend to become more excited. Pink is usually described as the color of women, which may be mainly due to the association formed when people are young. Girls' toys are usually pink and purple, while boys' toys are usually red, yellow, green or blue. Because color is closely related to femininity, people sometimes associate color with femininity, such as softness, kindness, moisture and sympathy.
Do our brains naturally like or dislike certain colors? This is related to our emotional reaction after seeing the color. Wellesley College researchers stoughton and Bevel Conway associate the nervous system with color.
It is found that the monkey's brain has different responses to different color stimuli. Special colors (red, green and blue in the order of stimulus intensity) and colors with high saturation can activate the brain most. This shows that these colors can immediately affect users and attract their attention.
Will color affect your innovation ability? According to a study by researchers at the University of British Columbia, red can make people more focused and accurate at work, while blue can stimulate creativity.
The specific color of the trademark used by the company will have a great influence on consumers' cognition of the trademark and the whole brand. It is found that the specific colors on the logo are related to people's views on the brand.