2. Communicativeness: The more distinctive the personality characteristics, the stronger the appeal of visual expression and the deeper the stimulation. Modern trademarks not only play the role of distinguishing between goods, but also express certain meanings and convey clear information through trademarks, including the business philosophy of enterprises, product performance and use, etc. In this sense, trademarks should be as accurate as signals and easy to identify and understand.
3. Aesthetics: Trademarks should be concise, easy to read and remember, and have concise and clear visual effects and appeal.
4. Adaptability: The expression forms of trademarks must also adapt to the challenges of different materials, different technologies and different conditions. No matter how black and white colors change, we must respect the rules of systematization and standardization.
5. Times: Trademarks must adapt to the development of the times and make reasonable adjustments at the right time to avoid being eliminated by the times.