I learned from the District Construction Bureau yesterday that the China Landscape Architecture Society awarded Xiaoshan District the title of "China Landscaping Xiaoshan Emerging Industry Base". The greening industry has won another national industrial base title, and it is also the first "Landscaping Industrial Base" in China.

Specialization, giving wings to traditional industries to take off

Green Olympics, World Expo, development of the western region, rise of central China, revitalization of the old industrial base in Northeast China... Xiaoshan's greening and gardening industry is good at taking advantage of them Seize the opportunity. From promoting flowers and seedlings in the Great Hall of the People in Beijing to becoming a beautician decorating Shanghai's urban greening, Xiaoshan's landscaping industry has spread to 31 provinces, cities and districts across the country, and many products are exported to Japan, South Korea, Europe and the United States and other countries and regions. Landscaping has become one of the two characteristic leading industries in Xiaoshan's construction industry and enjoys a high reputation among the same industry in China.

The greening and gardening industry in Xiaoshan has formed an industrial chain from scientific research and technology promotion to production, marketing, garden engineering design, construction, and greening maintenance. There are corresponding R&D institutions, technology promotion centers, specialized markets, large-area bases, professional design institutions, greening engineering companies and engineering maintenance management units in the zone. This relatively complete industrial chain reduces corporate operating costs and improves corporate specialization and core competitiveness.

The flower and seedling planting industry is a traditional industry in Xiaoshan, with a production history of more than 40 years. Especially in the past 10 years, the landscaping industry has developed rapidly. There are more than 1,000 varieties of flowers and trees, with an annual output of 600 million green seedlings, 20 million potted flowers, and 4 million fresh-cut flowers. Landscaping enterprises have achieved a construction output value of 1.4 billion yuan. The district currently has 66 landscaping enterprises of level four or above, employing more than 12,000 people, which has led more than 300 villages, more than 500 companies, and more than 30,000 farmers in the district to engage in flower seedling production, sales, services, and garden construction projects. .

Technology has enabled the industry to advance by leaps and bounds

The Zhejiang Agricultural High-tech Demonstration Park, Chuanhua Biotechnology Company, Cotton and Linen Research Institute and other technology promotion and research institutions covering an area of ??5,000 acres, This gives Xiaoshan unique advantages in the field of horticultural biotechnology. With the technical support of these scientific research enterprises, the landscaping industry can make full use of the technology incubation function to provide abundant seedling resources, new varieties and new technologies. Many landscaping companies in Xiaoshan District attach great importance to cooperation with scientific research institutes and universities. They make full use of the rich scientific and technological resources around them, such as Zhejiang University, Zhejiang Academy of Agricultural Sciences, and Zhejiang Forestry University, to introduce new technologies and new varieties, and to cultivate professional talents. . Research on topics jointly conducted by landscaping companies and universities, such as aquatic plants and water pollution control, hydroponic flowers and landscape construction, grass seed selection for slope greening, and grass species selection for roof greening, have all achieved good economic and social benefits. benefit.

Agglomeration makes the industry increasingly powerful

In 2005, the planting area of ??flowers and seedlings in Xiaoshan District exceeded 150,000 acres. Xiaoshan people have established seedling bases in Shaoxing, Fuyang, Tonglu, Jiande and other places in the province, as well as in Beijing, Jiangxi, Anhui and other provinces and cities. At present, the area of ??flower seedlings planted in Xiaoshan across the country is at least 300,000 acres.

The agglomeration of Xiaoshan’s landscaping industry is also reflected in the construction of professional tangible markets and online intangible markets in the region. Xiaoshan currently has two professional wholesale markets, Zhejiang (China) Flower and Tree City and Xiaoshan Flower and Tree Market. Flower and tree enterprises from more than ten provinces, including Shandong, Jiangsu, Hunan, Jiangxi, Guangdong, and Fujian, have settled in Xiaoshan. The annual flower and seedling market transaction volume reaches 800 million. Yuan. 26 landscaping companies and seed farms have established their own websites, with annual online transactions exceeding 50 million yuan. In addition, there are 2,000 nursery stock sales staff who keep abreast of market trends and sell nursery stock products to various places.

Branding makes industrial advantages appear

Xiaoshan's greening and gardening companies have enhanced their brand awareness in the fierce market competition and registered "Green City", "Golden Soil", "Golden Land" and "Golden Land". "Colorful" and other trademarks, implement brand strategies to further increase market share. Some companies have successively formulated production standards for juniper, cypress, boxwood and other varieties. The company strictly follows standardization and utilizes advanced technology for production. Xiaoshan District's landscaping has a good foundation for taking the road of branding.