Trademarks are marks used to distinguish different brands and services. Trademarks have the characteristics of distinctiveness, exclusivity and regionality. No one may use other people’s trademarks without permission, otherwise it will constitute an infringement of other people’s trademark rights. . So are the trademarks we usually see on products the same as brand names? Let me sort out the relevant content for you about whether trademarks are brand names. 1. Is the trademark a brand name? The name on the trademark is not necessarily the name of the brand, and the brand name is not necessarily the name of the trademark. Just like many companies' names and trademark names are inconsistent. Although this situation is uncommon, it still exists. Generally, the trademark and brand name are the same. Trademark name and product name are two different concepts. The so-called product name can be understood as the common name of the product. A brand name is an identifier that distinguishes different providers (producers) of the same product. The common name of a product cannot be used as a trademark. The company name and company trade name may be the same as or different from the trademark name. For the convenience of corporate promotion and more effective protection of font sizes and trademarks, it is best for the two to be consistent.

2. The validity period of a trademark According to Article 39 of the Trademark Law, the validity period of a registered trademark is ten years, calculated from the date of approval of registration. You can renew and pay the renewal fee twelve months before the expiration of the validity period. Each renewal is still valid for ten years. There is no limit to the number of renewals. If the application is not submitted within this period, a 6-month extension period may be granted. If the renewal of registration is not submitted within the extension period, the Trademark Office will cancel the registered trademark and make an announcement. 3. Trademark registration application procedures 1. Registration preparation Choose a registration method. One registration method is to apply for registration at the Trademark Office of the State Administration for Industry and Commerce by yourself; the other registration method is to entrust an experienced trademark agency to organize agency services. 2. Prepare materials and prepare 5 trademark drawings (for color trademarks with designated colors, 5 colored drawings and 1 black and white ink draft should be submitted), the length and width should not be greater than 10 cm and not less than 5 cm; if the application is made by an individual, it is required Show your ID card and submit a copy plus a copy of your individual business license; if you are applying as a company, show a copy of your company's "Business License" and submit a copy; and submit a trademark registration application form with the company's official seal. 3. Start the application 4. Submit an application according to the classification of goods and services. Goods and services are divided into 45 categories, including 34 categories of goods and 11 categories of services. When applying for registration, the category of goods or services for which the trademark is used should be determined according to the classification of the goods and services classification table; 5. Determination of the application date This is the most important point: since trademark registration in China adopts the first-to-file principle, once you and other companies In the event of a trademark dispute, the company with the earliest filing date will be protected by law. Therefore, it is very important to establish the filing date. The filing date shall be the date when the Trademark Office receives the application. Next are the three procedures of trademark review, preliminary review announcement, and registration announcement. It should be emphasized that a trademark that has passed the preliminary review by the Trademark Office can be registered only if no one raises objections three months after the announcement. The trademark is protected by law. The validity period of a registered trademark is ten years, calculated from the date of approval of registration. If the validity period expires and you need to continue to use it, you can apply for trademark renewal registration. 6. Receive the trademark registration certificate. After the trademark is registered, the Trademark Office issues a certificate to the registrant.