Hunchun Huarui Ginseng Industry Bioengineering Co., Ltd. relies on resource advantages, insists on building its own ginseng base, ecological planting, and is committed to the intensive processing of ginseng. At present, the company has become the leading ginseng enterprise in our province and the first batch of ginseng food pilot enterprises, and its registered trademark has been rated as a famous trademark in our province. The products produced by the company have won honorary titles such as "Designated Products of the Northern Tourism Commodity Fair" and "Specialty Gifts of the Jilin Pavilion of the 2010 Shanghai World Expo".
Hunchun Huarui Ginseng Industry Bioengineering Co., Ltd. was established in July 2006, integrating planting, research and development, production and sales. At present, the company's total assets exceed 180 million yuan, with 1,600 hectares of forest land and 1,200 hectares of forest frog breeding. Since being inspected by the "National Ginseng and Antler Product Quality Supervision and Inspection Center" in 2004, it has met the national green and environmental protection standards year after year. It has been favored by domestic and foreign markets, with an annual output of 200,000 kilograms of fresh ginseng.
"Yanbian Prefecture has a history of ginseng cultivation for more than 300 years. Currently, the preserved area of ??garden ginseng in the state is nearly 3,800 hectares, the preserved area of ??understory ginseng is 20,000 hectares, and the preserved area of ??American ginseng is 1,273 hectares. The output of fresh garden ginseng is about 10,000 tons. There are nearly 6,300 farmers engaged in ginseng cultivation, accounting for nearly 30% of the total number of ginseng farmers in the province." Jin Lihua, chairman of Hunchun Huarui Ginseng Industry Bioengineering Co., Ltd., told reporters that he is interested in ginseng from Yanbian Prefecture. Because of the resource advantage, he decided to set up a Participation Industrial Enterprise.
However, in the early days of the company's establishment, like the initial stages of many industries, it also experienced brutal and disorderly competition. Not only did the price of Changbai Mountain ginseng fall all the way in the market, but its reputation also declined. This worries Jin Lihua, a doctor by training: "Be good to yourself, do not blindly expand business, and never reduce the quality of Yishan ginseng." He believes that the characteristic of Changbai Mountain ginseng is that it is grown in the virgin forest, without pollution and without chemical fertilizers. Residues, if you use medicine or pick ginseng in advance in order to grow faster and longer, it will destroy the development of an industry. Therefore, he always adheres to the natural method of growing ginseng to ensure that the ginseng he produces is pollution-free, pure, natural and green.
In order to ensure the quality of green and pollution-free ginseng planting, the company has built a 1,200-hectare pesticide-free garden ginseng cultivation base, actively encourages and supports ginseng farmers to plant pollution-free ginseng, and strictly follows GAP specifications. Carry out planting management; at the same time, in terms of wild ginseng cultivation, the company hired well-known domestic national-level wild ginseng identification experts as the company's wild ginseng identification experts to standardize and guide the company in the planting, cultivation, management, and identification of wild ginseng. Solving the problem of cultivation of mountain ginseng from the source, ensuring the true value of each branch of mountain ginseng.
In terms of product processing, the company relies on its special resource advantages and hires famous domestic and foreign ginseng experts, senior professors of Jilin Agricultural University, medical doctors and other expert talents as long-term consultants, using high-quality fresh ginseng from Changbai Mountain as raw materials , using the world's high-tech technologies such as "vacuum freeze-drying and micro-powder" to produce highly active "Jinlihua" brand active ginseng capsules, active American ginseng capsules and other active ginseng series functional foods. At the same time, the company cooperates with the Actor Skin Protection Research Laboratory, a key scientific research base of the Ministry of Culture, and the Development Center of the Jilin Provincial Institute of Culture and Science and Technology, a scientific research institution directly under the dual leadership of the Jilin Provincial Department of Culture and the Jilin Provincial Department of Science and Technology, to produce "Secret of Art" Friends” ginseng series skin care products and ginseng series daily necessities such as shower gel and shampoo. Professionalism comes from focus. In 2009, Huarui Ginseng Industry established a market operation center, with the guiding ideology of "promoting traditional Chinese health culture, improving national health awareness, advocating scientific lifestyle, and serving human sub-health" as its guiding ideology, and is committed to promoting ginseng Culture allows ginseng to enter people's lives, nourish life and protect health. At present, the company has more than a thousand franchised chain stores and health management institutions in China, and its products have been exported to many countries and regions such as the United States, South Korea, Japan, and Russia.
“The ginseng industry is a resource development industry with Yanbian Prefecture’s characteristics. The prefecture’s artificially cultivated ginseng output accounts for 67% of the province’s total and 56% of the country’s total.
Our province has officially implemented the "Jilin Province Ginseng Management Measures" since March 1 last year, and Yanbian Prefecture has officially promulgated and implemented the "Yanbian Korean Autonomous Prefecture Regulations on Promoting the Development of Ginseng Industry" from April 1 this year. The introduction of these relevant policies has given This has created an unprecedented opportunity for the development of our migrant workers' enterprises. "Jin Lihua said that Hunchun Huarui Ginseng Industry Bioengineering Co., Ltd. will continue to move up the ladder, with the goal of "building a well-known industrial brand and building an aircraft carrier for the Chinese ginseng industry", insisting on brand synergy, steady expansion, becoming stronger, more practical, and more Large and long-lasting ginseng industry.