peak is the English name of domestic sports brand Peak, which is a domestic sports brand with the strategic positioning of developing basketball series products.

Peak belongs to the mid-range grade, and its products include sports shoes, clothes and equipment, which are deeply loved by young people because of its high cost performance and high performance. Peak has been established for more than 3 years, and it is an old-fashioned domestic product. Its founder is Xu Jingnan. Peak means "the peak", which means the spirit of self-challenge that keeps climbing the peak.

Peak currently has more than 5, retail outlets in China, more than 1 dealers and more than 1, distribution outlets overseas, and its business covers more than 1 countries and regions in five continents: Europe, America, Asia, Africa and Australia. In recent years, it has focused on the "state pole" cushioning black technology and has a "feeling of stepping on shit". The series of products have been well received, which has made the brand's position in China rise and narrowed the gap with first-line brands such as Li Ning and Anta.

Peak's brand history

In p>1989, the first pair of Peak brand sports shoes went on the market.

in p>1991, Xu Jingnan, chairman of PEAK, changed the brand of "Fengdeng" into "Peak Peak" with a more international vision. In the same year, Peak sponsored the "Bayi" men's basketball team, reached a cooperation with the Bayi basketball team, and successfully developed the first pair of large-size basketball shoes for the "Bayi team" in China. Liu Yudong, the god of war, became Peak's brand spokesperson.

in p>1993, Peak began to register globally, and its trademark has been registered in 185 countries.

in p>25, Peak accelerated the strategy of "brand internationalization" in an all-round way, and successively sponsored the European All-Star Basketball Game, Stankovic Cup Intercontinental Basketball Game and other international first-class events, and joined hands with top NBA teams such as Houston Rockets, Miami Heat and San Antonio Spurs to form alliances with top international event organizations such as FIBA, NBA and WTA.

In February p>218, Peak sponsored six delegations from Brazil, Slovenia, New Zealand, Iceland, Ukraine and Romania to send Olympic equipment to PyeongChang Winter Olympics.

refer to Baidu encyclopedia-peak for the above contents.