2 Shuya

Hunan Hualaijian leads Anhua dark tea. After 10 years of rapid development, Anhua dark tea not only has a large advantage in total volume, but also has It has core competitiveness and has laid a solid foundation for further becoming bigger, better and stronger.

1. It has a long historical heritage and unique natural conditions. First, a millennium inheritance is unique. With the in-depth exploration of the history and culture of Anhua dark tea, it has been concluded and agreed that Anhua is the birthplace and only production place of many products in the dark tea family in my country, an important starting point of the thousands of miles of tea road, and that thousands of years of dark tea originated from Anhua. .

Anhua is an important fulcrum for the "Wanli Tea Road" application for World Heritage. The county's Tao Zijian Ancient Road, Anhua Fengyu Bridge, ancient tea factories, Meishan traditional village ancient tea gardens, and ancient tea markets on both sides of the Zijiang River, etc. Cultural relics have been included in the screening project of "Wanli Tea Ceremony Application for World Heritage". The manufacturing techniques of Qianliang tea, Fuzhuan tea, Tianjian tea, black brick tea and flower brick tea have been declared as national, provincial and municipal intangible cultural heritage respectively.

Second, the moraine rock area and the moderately selenium-rich area are non-imitable. Anhua is located at the intersection of the Wuling Mountains and the Xuefeng Mountains. It is the area with the highest concentration of glacial rocks in the world, accounting for about 85% of the world's proven total. It has this kind of Ice Age site 600 million years ago. The area will form a relatively different sandy gravel soil condition, which is very suitable for the growth of tea trees. Anhua soil is rich in selenium. According to testing, the average selenium content of Anhua tea is 0.22ppm, which is twice the national average value of tea and 7 times the international average value of tea.

The third is the scarcity of different geographical, climatic and environmental conditions. Anhua is located in my country's golden tea-producing belt at about 28 degrees north latitude. It has a humid subtropical monsoon climate with clear four seasons, sufficient heat, and short cold periods. The territory has towering peaks, crisscrossing streams, high mountains and dense forests, no industrial pollution, and a high forest coverage rate. Reaching 76.2%, the average altitude of the tea garden base is more than 500 meters, which is a typical Zhongshan area. Clouds and mist swirl in the mountains all year round, and tea trees "cannot grow by themselves on the cliffs and rivers"; the Zijiang River flows through the entire territory for more than 110 kilometers, and the Zhexi Reservoir area has mist and rain all year round. The hazy and majestic scenery provides a unique natural environment for the growth of tea trees.

2. Have international public brands and central enterprises. Yiyang City and Anhua County attach great importance to brand building and concentrate their efforts to build the "Anhua Dark Tea" public brand to give full play to the central influence and radiating power of the brand. In 2009, Anhua County successfully registered the "Anhua Dark Tea" certification trademark with the State Administration for Industry and Commerce.

Since then, the "Anhua Dark Tea" geographical indication protection product has been registered with the General Administration of Quality Supervision, Inspection and Quarantine and the State Administration for Industry and Commerce, and has successfully applied for two national intangible cultural heritages. The brand value of "Anhua Dark Tea" has increased rapidly, and the current market evaluation of the popular brand "Anhua Dark Tea" has reached more than 3 billion yuan.

In recent years, with the in-depth implementation of the “One Belt, One Road” initiative, Anhua dark tea has gradually opened up the international market. Under the banner of Anhua dark tea, Anhua County has launched more than 150 dark tea processing enterprises, including 59 planning enterprises.

Hualai Technology was awarded the national key leading enterprise of agricultural industrialization, and six companies including Baishaxi Tea Factory, China Tea Anhua Tea Factory, Yiqingyuan, Meishan, Axiang Tea Fruit, and Jianling were rated It is a provincial-level leading enterprise, as well as 4 provincial-level high-tech enterprises and 21 municipal-level leading enterprises. New business formats and models such as e-commerce, micro-commerce, direct supply and direct sales, personalized customization, and processing experience have emerged rapidly and have now formed a huge industrial cluster.

The modern enterprise production and management mechanism of Anhua dark tea is developing rapidly. The dark tea industry has completed the mechanization and automation of picking and processing of raw tea, as well as the mechanization and automation of packaging and logistics. Many enterprises have established processes from fresh leaves to From fully automated assembly lines to finished products, Hualai Technology, China Tea Anhua Tea Factory, and Shengtang Heijin’s dark tea drinks have built health food-grade GMP production lines.

3. Supported by core skills.

Yiyang City and Anhua County have focused on technological research and achieved breakthrough developments in some fields. The "Innovation and Industrial Application of Key Technologies for Improving Quality and Efficiency of Dark Tea" project led by Professor Liu Zhonghua of Hunan Agricultural University won the second prize of the National Science and Technology Progress Award. This is the highest honor in my country's tea industry, and it is also an important milestone for Anhua's dark tea technology. scientific basis. Only Anhua Dark Tea has won the second prize of the National Science and Technology Progress Award in terms of technological innovation among tea companies. The "golden flowers" in Fu brick tea have become a "selling point" in popular shopping malls.

The blending skills of Anhua dark tea have been fully matured and have been maintained as one of the core skills of dark tea. At the same time, Anhua has also maintained close cooperation with various tea research organizations, hired 7 top experts in the tea industry, including Chen Zongmao and Liu Zhonghua, to serve as chief consultants for industrial development, and established Anhua Dark Tea Campus, Anhua Dark Tea Research Institute, and Anhua Dark Tea Research Institute. Scientific and educational organizations such as the Engineering Research Center and the Xuefeng Mountain Tea Research Workstation cultivate specialized talents, and use the Labor Technical School, the Agricultural Broadcasting School, etc. to carry out professional training for tea artists, tea appraisers, and tea makers.

Hualai Technology has established a doctoral workstation, Baishaxi has taken the lead in establishing an enterprise innovation alliance, and other key enterprises have also invested in scientific research and new product development. In 2016, Anhua County's tea industry applied for 260 patents, including 40 invention patents.

In 2017, the Anhua County Party Committee and County Government vigorously implemented the talent introduction project, and hired Jiang Yuhui, an expert from the Shanghai Jiao Tong University Affiliated Hospital who was selected into the national "Thousand Talents Program" youth project, and his team at a high salary to conduct research on Anhua Dark Tea. Conduct basic research on the health and pharmacological effects of Anhua dark tea, which will provide very important strategic support for the long-term development of Anhua dark tea.

At the same time, the investigation found that Anhua dark tea still has some bottlenecks and problems that cannot be ignored.

First, the awareness of maintenance, crisis and long-term awareness is not strong. For example, there is a lack of clear understanding of the risks existing in the development of the dark tea industry, and the inability to pay attention to, study, and take effective measures to solve the problems existing in the development of the dark tea industry.

Second, the quality of local high-quality black tea in Anhua is seriously insufficient. The contradiction between the rapid development of Anhua's dark tea industry and the serious shortage of local high-quality black tea in Anhua has become increasingly prominent.

Currently, only about 50% of the raw materials used in Anhua dark tea come from Anhua and surrounding areas, and half of the raw materials come from outside the province. A large amount of black tea from other places has poured into the Anhua market, and the quality varies from good to bad. Even some scraps have been sold to Anhua, posing a serious risk to the quality and safety of Anhua dark tea products.

Third, there are hidden worries about chaos in shopping malls.

Anhua currently has more than 150 tea processing companies, more than 200 marketing companies, and more than 4,000 registered dark tea trademarks. The number of enterprises is large and complex. Most enterprises are small in scale, have the same products, and face severe competition among peers. There is a lack of unified standards for the purchase of black tea, production standards are not strictly implemented and are not in place, and product quality varies.

In pursuit of profits, some companies lower product quality standards and lower prices for promotions, which seriously disrupts the market order, damages the reputation of Anhua dark tea, and affects the long-term development of Anhua dark tea. Fourth, there are bottlenecks in market expansion. The sales of Anhua dark tea are still mainly in the domestic market. The foreign market is still in its infancy. Marketing efforts need to be further increased and marketing methods need to be more diversified.

Although the above are all problems that arise during the development process, if they are not paid high attention to and effective measures are taken to deal with them, they may endanger the healthy development of the Anhua dark tea industry.