design elements of posters:

1. A moved poster usually contains notice, so the theme should be clear and conspicuous (such as xx competition, discount, etc.).

2. Then summarize the main contents such as time, place and notes with the most concise sentences.

3. The beautiful illustrations and layout of posters are usually a good way to attract people's attention. In real life, there are more abstract and concrete. It is suggested to read some books about POP and collect more beautiful pictures (cartoons, etc.).

4. If you need to draw the poster by hand, you can use crayons, brush (Chinese painting), paper-cutting and other forms according to your own specialties, not necessarily poster color.

5. Posters designed by computers are professional, and you may need to master PHOTOSHOP and other software.

The name poster originated in Shanghai. In the old days, posters were used for plays, movies and other performances or ball games. People in Shanghai usually call professional drama performances "the sea", while those engaged in professional drama performances are called "the sea". Perhaps because of this, people call it a "poster", which is a propaganda poster to attract customers as the performance information of plays. Poster design

Poster design must have considerable appeal and artistic appeal, and it should mobilize factors such as image, color, composition and sense of form to form a strong visual effect; Its pictures should have a strong visual center, strive for novelty and simplicity, and have unique artistic style and design characteristics. < P > Definition: Posters are an art of information transmission and a popular propaganda tool. < P > Posters are also called posters. < P > They are large-scale paintings posted on street walls and hung in windows, attracting the attention of passers-by with their striking pictures. In a sense, the 2th century is a century of political propaganda. Posters, as a propaganda way at that time, reached its peak, among which two world wars, Soviet revolution and construction, and Spanish civil war were the peak of political poster creation, especially in the first 5 years of the twentieth century, which was the golden age of propaganda posters

In Soviet Russia shortly after the victory of the October Revolution, the window of the post office in Moscow, the capital, was covered with posters, so that citizens could understand the revolutionary situation from these posters in different forms

At school, Posters are often used in cultural performances, sports meetings, story meetings, exhibitions, parents' meetings, festivals, competition games, etc.

The general requirement of poster design is to make people clear at a glance

Generally, posters usually contain notices, so the theme should be clear and conspicuous at a glance (such as xx competitions, discounts, etc.). Then it summarizes the main contents such as time, place, notes, etc. With the simplest sentence

The illustrations and beautiful layout of posters are usually a good way to attract people's attention

In real life, there are more abstract and specific

Poster design is based on the application of computer graphic design technology. With the development of the advertising industry, a new occupation

The main feature of this occupation technology is to express the advertising elements such as images, characters, colors, layouts, graphics, etc., combined with the characteristics of the use of advertising media, and to realize the purpose and intention of expressing advertisements through relevant design software on the computer. A creative design activity or process of graphic art

With the sustained and rapid economic growth, expanding market competition and escalating competition in China, the commercial war has begun to enter the period of "intellectual war", and advertising has also risen from the so-called "media war" and "investment war" to the competition of advertising creativity, and the word "creativity" has become the most popular common word in China advertising circles

"creative" is expressed in English. It means creating, creating and causing

"creativity" literally means "creating images". From this level, advertising creativity is an artistic conception activity between advertising planning and advertising performance production

that is, according to the advertising theme, after careful thinking and planning, the materials mastered are creatively combined by artistic means to shape an image

In short. That is, the imagery expression form of advertising theme idea: in-store poster design: in-store posters are usually used in business storefronts for in-store decoration and publicity purposes

In-store poster design needs to consider the overall style, color and business content of the store, and strive to blend in with the environment

Merchants poster design: Merchants posters usually aim at commercial publicity. Use eye-catching visual effects to promote a certain commodity or service

The design of investment promotion poster should be clear about its business theme, and at the same time, it should pay attention to highlighting the key points in the application of copywriting, and should not be too fancy

Exhibition poster design: Exhibition posters are mainly used for exhibition promotion, and are often distributed in streets, theaters, exhibitions, commercial downtown areas, stations, docks, parks and other public places

It has the function of spreading information. Covering a wide range of contents, rich artistic expression and strong farsightedness

Without certain design skills, it is difficult to achieve pleasing effects

The graphic poster design is not so restrictive, and it can be NICE

So the graphic poster design is a low-cost pictorial that is more in line with the favor of modern advertising circles

Design steps: 1. 2. Who is the target audience? 3. How do they accept it? 4. What about posters of other products in the same industry? 5. What is the embodiment strategy of this poster? 6, creative point? 7. Expression techniques? 8. How to combine with the product? Composition skills: Composition skills, in addition to the contrast skills in color application, also need to consider several contrast relationships

such as the thickness contrast of composition skills, the distance contrast of composition skills, the vegetable density contrast of composition skills, the static and dynamic contrast of composition skills, the contrast of Chinese and Western composition skills, etc.

(1) Thickness contrast of composition skills: the so-called thickness contrast, It refers to the colors used in the process of composition and a style formed by patterns composed of colors. In painting and calligraphy works, we know that there are meticulous brushwork and freehand brushwork, or both meticulous brushwork and freehand brushwork appear on the same picture (like the paintings of Chinese painting master Qi Baishi's cabbage and Guo Guo). This style is often used in packaging composition. For this thickness contrast, some are the main pattern and the foil pattern. Some are the contrast between the central pattern and the background pattern; Some are as rough as the wind sweeps away the residual clouds in a row, while the other side is as delicate as gossamer; Some use the calligraphy of wild grass instead of patterns, which can be seen anytime and anywhere in some wine and food packaging.

For example, Miss brand dumplings and Rejoice brand shampoos are like this.

(2) The comparison of composition skills, in the composition of traditional Chinese painting landscapes, the close-range and middle-range perspective are studied, while in the design of packaging design, the composition levels of several pictures in the near and far directions should be based on the same principle. Also known as the first visual impact, this most eye-catching is also the most important content to be expressed in the packaging pattern, such as the instant noodle packaging that Shuanghui used the first time. The first thing that broke into people's sight was the Shuanghui trademark in the blank background and the huge white variety Shuanghui (that is, close shot) in the dark red square background, followed by the smaller main characters of the "Braised Beef Noodles" running script (it should be said that the second sight is also called the middle shot). Thirdly, the product photos (also called the third line of sight, bounded by the middle scene) that express the packaging contents are followed by the auxiliary corporate mascot advertising language, performance description, corporate logo, etc. This obvious layering is also called the three-step rule of vision, which highlights the most important theme part from top to bottom and from right to left while taking into account people's habit of examining a still life picture < P > As a designer, at the beginning of creating a picture, Before production, we should understand the theme we are seeking, and create an atmosphere where many stars hold the moon and stand out from the crowd

, so that the images designed by me can draw the attention of the salespeople tightly like strong magnetic force

(3) contrast of composition skills: speaking of contrast of composition skills, it is very similar to the contrast of simplicity in color use, and it is also very similar to the flying white in Chinese painting, that is, the concentrated place in the pattern must be diffused. Not all of them should be concentrated or spread

It shows a kind of density coordination, clear rhythm, and relaxation, showing ethereal

At the same time, it also highlights the theme

Recently, the author has seen many packaging designs, and the whole picture is dense and colorful, with heavy color expression from the background pattern to the theme pattern, which makes people feel overwhelmed and impenetrable, which not only fails to beautify the products and promote sales. On the contrary, it doesn't make people feel bored and lack appetite.

This is the result of not grasping the density contrast.

(4) Static and dynamic contrast in composition skills: in a pattern, we often find this phenomenon, that is, explosive patterns in the background or around the title of a packaging theme, or a few crazy thick lines that look careless, but actually deliberately smeared, or ribbon-shaped English or patterns, etc. All of them show a kind of "dynamic" feeling, while the theme name is dignified and steady, and the background is light and calm. This kind of scene is the contrast between static and dynamic

This kind of contrast avoids the gaudy and too static rigidity

so the visual effect is comfortable

It conforms to people's normal aesthetic psychology

(5) The contrast between China and the West in composition skills, This contrast often uses the combination of cartoon techniques of western painting and traditional techniques in China, or the combination of sinology art and English in China

in a picture of outer packaging design, and directly highlights the photos of westerners or a picture on the packaging pattern in a realistic way on the picture. This form of expression is also a common reference method. This is often seen in the packaging of children's products, women's socks, clothing or cosmetics. (6) Today's comparison of composition skills: if foreign things serve China, the past will serve the present, especially in order to reflect a cultural taste, people often use ancient classic ornamentation, calligraphy, figures and patterns in the packaging design composition. This is the most obvious manifestation in the packaging of wine

For example, the wine and Taibai liquor in the Twelve Flowers of a Dream of Red Mansions, as well as the Mid-Autumn moon cakes and black peanuts in food are all reflected and excavated from these aspects

In addition, There are also some high-grade gift boxes for cosmetics and daily necessities, whose ornamentation and patterns are also grafted from classical culture

This can give people an antique and elegant pursuit or a certain comfort

So they are very popular with consumers

Precautions: 1

Posters must clearly indicate the location, time and main content of the event

Some encouraging words can be used in the text. But don't exaggerate the facts.

2

Posters should be concise and concise, and the length should be short and pithy.

3

The layout of posters can be treated artistically. To attract the audience

Operating software: Poster design generally uses the following software: 1

Image processing photoshop2

Vector software illustrator or CorelDRAW Poster types: Posters can be roughly divided into commercial posters, cultural posters, movie posters and public welfare posters according to their different applications. Here is a general introduction to them

1. Commercial posters: Commercial posters refer to commercial advertising posters that promote goods or commercial services

The design of commercial posters should properly match the style of products and audience

2. Cultural posters: Cultural posters refer to promotional posters of various social and cultural activities and exhibitions

There are many kinds of exhibitions, and different exhibitions have their own characteristics. Designers need to know the contents of exhibitions and activities before they can use appropriate methods to express their contents and styles

3. Movie posters: computer posters are a branch of posters, which mainly play a role in attracting the attention of the audience and stimulating the box office income of movies, and are somewhat similar to drama posters and cultural posters

4. Public service posters and social posters are ideological

These posters have specific educational significance for the public. Its poster themes include all kinds of social welfare, moral propaganda, or political and ideological propaganda, promoting love and dedication, and the spirit of progress.

Poster features: 1. Posters with large sizes will be disturbed by the surrounding environment and various factors when posted in public places. Therefore, it must be displayed in front of people with large pictures and prominent images and colors.

Its picture sizes are full-open, folio, long and triple-open, and extra-large pictures (eight full-open).

2. Strong farsightedness In order to make people who come and go in a hurry leave a visual impression, in addition to large size, poster design should fully embody the principle of positioning design.

It should highlight trademarks, logos, titles, graphics or contrasting colors. Or concise visual flow makes posters become the visual focus

Posters can be said to have the typical characteristics of advertisements

3. As far as posters are concerned, they include commercial posters and non-commercial posters

Among them, commercial posters are mainly expressed in the form of photography with concrete artistic expression, realistic paintings or cartoons, leaving consumers with real touching pictures and humorous feelings

instead of commercial posters. Wide range of content, diverse forms and rich artistic expression

Especially cultural and artistic posters, according to the advertising theme, you can give full play to your imagination and artistic means

Many painters who pursue formal beauty are actively involved in the design of posters, and design posters with different styles and forms in their own painting language.

Posters can be roughly divided into commercial posters, cultural posters and movie posters according to their different applications.

1. Commercial posters:

Commercial posters refer to commercial advertising posters that promote goods or commercial services. The design of commercial posters should properly match the product style and audience.

2. Cultural posters:

Cultural posters refer to propaganda posters for various social and cultural activities and exhibitions. There are many kinds of exhibitions, and different exhibitions have their own characteristics. Designers need to know the contents of exhibitions and activities in order to express their contents and styles in an appropriate way.

3. Movie poster:

Computer poster is a branch of poster. Movie poster mainly plays the role of attracting audience's attention and stimulating movie box office income, which is somewhat similar to drama poster and cultural poster.

4. Public posters:

Social posters are ideological. This kind of poster has a specific educational significance to the public, and its poster themes include various social welfare and moral propaganda, or political and ideological propaganda, promoting the spirit of love and dedication, * * * and progress, etc. Poster design: In-store posters are usually used in business storefronts for in-store decoration and publicity. The design of in-store posters needs to take into account the overall style, color and business content of the store, and strive to blend in with the environment.

investment poster design: investment posters usually aim at commercial publicity, and use eye-catching visual effects to promote a certain commodity or service. The design of investment promotion poster should be clear about its business theme, and at the same time, attention should be paid to highlighting the key points in the application of copywriting, which should not be too fancy.

exhibition poster design: exhibition posters are mainly used to publicize exhibitions, and are often distributed in streets, theaters, exhibitions, business districts, stations, docks, parks and other public places. It has