1. You can apply in the name of an individual or a company to open a store on Amazon, but AM only displays two types of accounts: paid and non-charged accounts.

2. In terms of payment, we currently use four types of cards the most, namely WF card, P card, American bank card and Hong Kong Mainland Card. WF cards and P cards are relatively more expensive, but they have their own advantages. That is to say, if you want to open other sites, such as the United Kingdom, Germany, Canada or Australia, etc., you can ask the service provider of P card or WF card to open these sites and then you can use them to collect payments. No additional application is required. , so your payment collection will be much easier. U.S. bank cards may involve tax payment issues;

3. When applying, you need to be involved in tax exemption issues. You need to fill in some forms, such as W8, W9 and some British VAT tax numbers.

4. The best operation plan for hanging wire for men and women: You should base it on your actual situation, such as your operating level and your own economic situation. If your financial situation is not very good, then I suggest you just register with your domestic identity. Use a domestic credit card to register a seller account. But many people will report why they can't register. First we need to avoid risky places. One reason why it is difficult for us to register is that many domestic sellers deceive people on Amazon, which causes Amazon to strictly review their products. The most deceptive industries are 3C, clothing, shoes, etc. Therefore, you can use a fine-tuning plan when registering. First register for an unpopular industry. After the registration is successful, after we start selling, we will slowly open other categories. Of course, you can just spend money to find someone to get it done right away. The price on the market is more than one thousand to two thousand.

I choose Amazon for cross-border e-commerce because it is relatively fair and just. It does not require too many interpersonal relationships, social relationships, or office politics. So I want to get my own rewards through my own efforts in such a fair environment.

5. After we register successfully, we must ensure that our account cannot die. If the account is suspended or the selling rights are removed, our account can sometimes be retrieved. First of all, you need to look at the reason why your account was blocked. If it is not too serious, you will have an opportunity to appeal. There is only one chance, if you can grasp it well, there is still a chance. We need to write our own letter of appeal based on our actual situation. We have to write our appeal letter, so we can't be too hasty. We have to fully prepare our appeal conditions, write the appeal letter, and then file the appeal, trying to get our account back in one go.

6. Infringement will lead to death. This is something everyone needs to know. Therefore we need to consider how to avoid infringement. The simplest thing is to check the brand at the trademark office of each country. A seller was removed from the sale rights, but when he filed a complaint, he explained that he had consulted Amazon’s customer service before selling it to see if his product could be sold. The customer service responded with an email saying that it could be sold, and then his I need my account number back. Of course, the most effective and professional method is consultation with a corresponding lawyer, but the cost is high. Also, if we conflict with local brands in the United States, we'd better not conflict with them. After all, they are local sellers.

7. AM does not allow repeated loading of goods or repeated opening of stores, but everyone is worried that their accounts will be blocked, because this is a problem that many people will encounter. So you may want to have one or two backup accounts.

8. Now we are talking about the relationship. Why does Amazon want to tie up the relationship? Because it does not allow you to repeat PO goods. According to probability, a product will have a transaction rate of one in 10,000. If I have 100,000 products, our number of transactions will be relatively high. Therefore, in order to prevent you from listing products repeatedly, Amazon will stipulate that the same person can only list a product once. But how to judge whether you are the same person depends on your real information and online information. Association is inevitable. The safest thing is for a person to have only one account and then sell in his own network. However, Amazon accounts often die, so it is normal for all of us to have one or two accounts. In order to save costs, how should we operate multiple accounts at the same time? Then I will talk about the operation experience of one network with multiple accounts. ADSL network, two routers, two modems and two chassis. Each computer corresponds to a router and a modem.

If you dial once before going online, the IP address will be different.

9. After the ODR exceeds the standard, the chance of you being able to appeal and get it back is relatively high. What is important in ODR is not the return rate or negative review rate. The most important thing is the quality of your products and whether you can respond promptly to customer feedback and inquiries and provide your own services. This is good for these two aspects. ODR exceeding the standard will generally not occur.

Q&A: The global store application address is on Amazon’s website, just apply there. If you apply personally, for example, if you want to start selling in the United States, you can directly go to the Amazon website in the United States to apply as a seller. The success rate of your application depends on the industry you are applying for and your understanding of the application rules.

Q&A: When using the Hong Kong Mainland Card, there will be an exchange loss of about 3% when converting US dollars into Hong Kong dollars. Only China Merchants Bank is handling it in the mainland. The fastest way to handle it in Shenzhen is to go to Hong Kong without queuing.

12. After we have an account and a method of collecting payment, we next need to consider what products we want to sell. The first is whether our products will be liked by people; the second is the logistics method of the products; the third is how to describe keywords and so on. After the product, there is a problem of traffic. After the traffic, there is a problem of transaction rate, which is also a problem of our conversion rate. Finally comes our service.

When looking for product ideas, we need to consider the following information:

Age, gender, cultural preferences, income level, online shopping habits, online shopping media, search habits?.

Regional, seasonal,

Market competition

After-sales service requirements

My personal conclusion is that the more price-conscious people , then he will be more demanding on our services.

13. There are two ideas for product development: one is to look for hot-selling products in the market and then follow suit; the other is to create demand. But we are different countries, so it is difficult for us to understand the needs of our customers, so it is difficult for us to do the second point.

14. If you want to make Amazon your life goal, then you'd better apply for a US trademark. Applying for a U.S. trademark is not expensive. There is also a policy in Shenzhen that if you apply for an American trademark, you can also apply for a 5,000 yuan subsidy from a government department.

15. How to attract traffic. Drainage is divided into on-site diversion and off-site diversion. If you want to attract more traffic to your site, the first thing you need to do is see if your product is competitive. Then, whether your picture is attractive and whether your title complies with the rules. Your price and logistics method, etc. Your goal is to attract your target customers and make them stick and make repeat purchases. In addition, we have to do things such as follow-up, promotion and advertising.

Off-site traffic can be diverted through SNS or other advertising methods.

Here is a method suitable for such products, those products that others are selling well but you are not selling well, or products that were selling well but suddenly stopped selling. You can go to Taobao or your friends to buy your own products, which can improve your ranking. This is common to many platforms. About how to provide good service.

We must track our customers’ feedback to continuously improve our services. The best service is to minimize service requirements and improve our perfect order rate.

16. I now have a customer who does a better job of giving feedback. First of all, 4 to 5 days after our goods are sent out, or 2 to 3 days according to your own logistics, we will send the first email to our customers. You can write: Dear customer, your email has been sent. What is the email number? You can check your logistics information there. My name is XX. If you have any questions, please feel free to contact me. The second email can be from the first or second day after our customer receives the product. You can write: Dear customer, thank you very much for purchasing our product. How do you use it? Are there any problems? If you find it useful, can you give us a positive review? The third email should be based on your own situation. If you are confident in your product, you can ask about some related usage conditions around the fifteenth day. Doing this will increase your feedback rate.

If there are customers who reply to you via email, then these customers are golden customers. You must write down the emails of these customers. Then you can send an email to express your gratitude and recommend your products and stores at the same time. .

Things determine the way out, details determine success or failure!

17. There are three cases that I can share with you.

One is a company in Guangzhou. Their order volume is not large, but their sales can reach tens of millions of dollars a year. The products they make are like this. There are many pornographic areas in Europe, as we have seen in movies, which are the so-called red light districts. There is an iron cage inside the porn venue, and there is a hot girl dancing hot inside. What this company mainly makes is this kind of large iron cage. They don't have many orders, but they have a lot of sales. Because their unit price is very high. Because what they found at the beginning was a blue ocean.

Another company’s orders are only 30 to 50 per day, but its annual sales are millions of dollars. The company only has twenty or thirty people, so everyone's salary is pretty good. They make sports equipment, and all the equipment is sent abroad directly through China. Each product is sold in limited quantities.

These two cases can be summed up: the selection of products must be differentiated, whether it is usage, sales methods or market division.

Another thing is that when I first started working as an AM, we all had to follow the sales to attract traffic. When we saw that someone else’s product was doing well, we also followed suit. However, I was warned by a relatively large store after someone tried to sell it to me. Because we were a small company at the time, we didn’t want to sell it any more. But not long after, I found that the company that warned me was selling more and more listings, and the ones ranked first were all low-priced ones. Later, the store disappeared. There was only one possibility, and that was that it was closed down after being sued.

So you can know that if you do well at the beginning, you may not necessarily do well later. You are doing worse than others now, but you can do better than others as long as you take it step by step. Persistence + Stability

18, we can find the rules suitable for our e-commerce from traditional industries. Let’s think about which traditional supermarkets are doing better. The ones we can catchy are Wal-Mart and Carrefour. As for consumers, we have Pagoda in Shenzhen. Including some small supermarkets around us, the repeat purchase rate of their sales groups is very high. Therefore, there will also be small and beautiful stores like small supermarkets in our e-commerce, and the repeat purchase rate will be astonishingly high.

19. Also, those of us who are doing e-commerce must learn to look at problems from a development perspective. For example, we have just started AM. At that time, we had several products that supported 80% of our business. After a while, I will go back and look at those products. I no longer care about those products. I have newer ones that have more advantages. products to support my development.

We must remember that our society is progressing, our views on consumption are also changing, and the products we consume are also changing. Therefore, we must constantly analyze and think about what our customers need at this stage, and which products will suit the current consumer trends, instead of just settling for the status quo.

Don’t get hung up on a certain customer service problem, difficult customers, etc. Doing more important but not urgent things will create more value!