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After the trademark is registered, the trademark holder can enjoy the trademark rights according to law.

Trademark rights, also known as registered trademark exclusive rights, refer to the rights enjoyed by trademark holders over their trademarks registered in accordance with the law at the Trademark Registry. In other words, once a trademark is registered, its holder has exclusive rights to the trademark, and others are not allowed to use or tamper with it. At the same time, trademark holders cannot change the registered trademark at will. If they want to change the trademark, they must comply with the relevant provisions of the law.

Trademark rights include the exclusive right to use a trademark, the right to license a trademark, the right to prohibit a trademark, the right to transfer a trademark, etc.

1. Exclusive right to use trademarks

The right to use trademarks refers to the right of the trademark owner to use the registered trademark on approved goods in accordance with the provisions of the law. The right to use is exclusive, that is, others cannot use it without the permission of the trademark owner.

The right to use is the most basic and important right of trademark rights. The most common form of trademark infringement is the infringement of trademark exclusive rights.

2. Trademark license rights

Trademark license rights refer to the right of the trademark owner to sign a trademark license contract with others in accordance with the law and allow others to use its registered trademark.

3. The right of trademark prohibition

The right of trademark prohibition refers to the right of the trademark owner to prohibit others from certain behaviors in accordance with the law, including prohibiting others from counterfeiting or manufacturing registered product logos without authorization or using the same trademark The right to use a trademark that is identical or similar to a registered trademark on goods or similar goods.

Registrants have the right to prohibit others from using trademarks that are identical or similar to their registered trademarks on the same or similar goods without permission.

The effectiveness of trademark prohibition rights involves the following four situations:

1) Use of similar trademarks on the same product;

2) Use of similar trademarks on the same product Use the same trademark;

3) Use similar trademarks on similar goods;

4) Use the same trademark on similar goods.

4. Trademark transfer right

Trademark transfer right is a way for the trademark owner to exercise its rights. After the trademark right is transferred, the transferee obtains the ownership of the registered trademark and the original The trademark owner loses the exclusive right to use the trademark, that is, the trademark right is transferred from one entity to another. To transfer a registered trademark, a contract must be signed by both parties, and applications must be submitted to the Trademark Office at the same time. The transfer will be effective only after approval and announcement by the Trademark Office.

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