The three logo levels of Fila are: Black Label is the most high-end series of Fila. They are all handmade. The fabrics and wiring techniques are very exquisite. They have high collection value and the price is also very high. The highest in music. Red Label is Fila's classic series. It is made of the highest quality materials. The version is slimmer than Black Label. It is suitable for young people and the price is moderate. Blue Label is Fila's popular model. It is made of the most common materials, is more civilian-friendly, and has the most affordable price.

FILA, whose Chinese name is Fila, was founded in the small town of Biella, Italy in 1911. Now a century-old sports fashion brand, FILA is a textile and knitting clothing brand founded by the FILA brothers. In the 1970s, in order to cope with diversified development, FILA turned to sportswear. It has successively developed tennis, golf, fitness, skiing, mountaineering, basketball and other series.

FILA products are currently sold in more than 30 countries including Italy, the United Kingdom, Germany, France, the United States, China, Japan, South Korea, Brazil, and Russia. On the evening of March 25, 2021, FILA issued a statement stating that FILA China has continued to purchase and use cotton produced in China’s cotton producing areas, including Xinjiang. At the same time, FILA China has initiated relevant procedures to withdraw from the BCI organization.

A model of luxury

The brand was founded by the FILA brothers in BIELLA, Italy in 1911 and has a history of nearly a hundred years. In the 1970s, FILA cooperated with diversification strategies to expand its sportswear business. In the following years, it successively developed golf, tennis, fitness, yoga, running and skiing series. Eventually it established the backbone of the world's famous sports brand and is considered a representative of art and a model of luxury.

The perfect design and elegant lines demonstrate the artistic thinking of movement. Exquisite craftsmanship and unique fabrics represent the brand's fashion model and highlight FILA's positive life attitude and elegant sports art. FILA hired a Japanese designer in 1972 to design a trademark for FILA. So the trademark with the letter F as the main element came out, and was greatly appreciated by the boss of FILA.

Reference for the above content: Baidu Encyclopedia Yifeile