The first bottle of small package edible oil: Arowana blended oil is on the line;
1992:
Kerry grain and oil small package edible oil family grew, and began to introduce other brands of small package edible oil;
1996:
Kerry Grain and Oil took the lead in putting the advertisement "Arowana-Golden Light Shines in China" on CCTV. With the strong penetration of CCTV, small packaging of edible oil and arowana, it has gained wide attention from consumers and become the first edible oil enterprise in China to establish brand concept and spread brand image.
1997:
Arowana oil is on the market.
1998:
Arowana peanut oil is on the market. 1999:
Arowana corn oil is on the market
In 2000:
After ten years of hard work, Arowana has made the healthy concept of small packaged edible oil deeply rooted in people's hearts.
In 2000,
The company invested special manpower and material resources in the research and development of the second generation blending oil;
In 2002:
The second generation blended oil of Arowana, which was developed according to fatty acid principle, was put on the market grandly.
June 5438, 2002+10:
"Arowana-Lights of a Thousand Houses" won the first place in the advertisement of "Advertising Festival is the most popular with the audience".
June 5438, 2003+10:
Another high-end oil of Kerry series, Arowana camellia oil, is on the market.
65438+ February 2003
The sales volume of small package edible oil in Kerry Grain and Oil Series represented by Arowana exceeded1100,000 tons;
In 2004
Kerry Cereals and Oils held a celebration of "Small Package Edible Oil Spanning 1 10,000 Tons" in the Great Hall of the People in Beijing.
September 2005:
Arowana soybean oil, Arowana rapeseed oil and Hu Jihua peanut oil won the title of famous brand products in China.
June 5438, 2005+February:
A plant blending oil with reasonable fatty acid ratio, which was pioneered in the domestic grain and oil industry, won the national invention patent certificate issued by China National Intellectual Property Administration;
June 5438, 2006+10:
Arowana won the second prize of science and technology awarded by China Cereals and Oils Society.
Strategic investment layout of Kerry grain and oil
1990, Nanhai Oil Industry (Chiwan) Co., Ltd., the first production base invested by Kerry Grain and Oil in China, was officially put into production. In the following ten years, more than ten production and operation bases of comprehensive grain and oil, food, oil and chemical industry were established in major ports and inland central cities such as Qingdao, Fangchenggang, Tianjin and Shanghai, which realized the national market.
From raw material procurement-manufacturing production-sales management, Kerry Grain and Oil has built the most perfect grain and oil production, processing and management system in China, and has become a real group company integrating R&D, procurement, production, sales and service.