1. An enterprise or individual can own multiple trademarks. In other words, there is no limit to the number of registered trademarks for both enterprises and individuals, and enterprises or individuals can choose to register one or more trademarks according to their own conditions.

2. At the legal level, enterprises or individuals have the exclusive right to use multiple trademarks.

3. When registering a trademark, an enterprise can only register one registered trademark and use it on the approved goods; You can also register multiple trademarks at the same time or successively and use them on the same approved commodity. Enterprises use more than two registered trademarks on a commodity, usually in the form of main trademarks and sub-trademarks. That is, with the main trademark unchanged, every time a new product or model is launched, another trademark is launched.

4. Under normal circumstances, an enterprise registered a trademark on a certain commodity, and gained a certain popularity after a period of market operation. In order to prevent others from using the same or similar trademarks on the same or similar goods, some merchants will register several similar trademarks on the same goods to realize brand extension, enhance trademark value and effectively prevent infringement.