In September 1952, in the golden autumn of Beijing, the first national wine tasting event hosted by China Monopoly Industry Corporation kicked off. This is the first nationwide wine tasting event in China's history. Tens of thousands of wineries and companies across the country have selected and sent samples of their products.

Before the official start of the wine tasting meeting, 103 wine samples have been screened and established for the meeting to be judged.

Brewing experts, wine evaluation experts and scholars from all over the country selected eight national famous wines from these wine samples (Moutai, Fenjiu, Xifeng wine, Luzhou Laojiao Tequ wine, Shaoxing Jiafan wine, Red rose wine, vermouth, gold medal brandy), among which the four types of liquor are Moutai, Fenjiu, Luzhou Laojiao Tequ, and Xifeng. These four products are also called the "Four Famous Wines" by wine lovers.

These four famous liquors have become typical representatives of the four basic flavors first established in Chinese liquor.

Kweichow Moutai represents the sauce-flavor type, Shanxi Fenjiu represents the light-flavor type, Sichuan Luzhou Laojiao represents the strong-flavor type, and Shaanxi Xifeng wine represents the phoenix-flavor type.

The four major flavors were immediately further established and developed through the continuous technological sublimation of these enterprises. The production standards of Moutai were set as special national standards, and Luzhou Laojiao’s strong-flavor liquor technology spread From Sichuan to Sichuan and outside Sichuan, many strong-flavor liquor companies were born. Fenjiu, a light-flavor liquor, once dominated the Chinese liquor market in the first three years of the 1990s, and its production and sales reached the best level in the same period in history. Later, the unique aroma of Xifeng wine was specifically designated as Feng aroma by the national wine evaluation agency.

After that, in 1963, 1978, 1983 and 1988, the second, third, fourth and fifth national wine tasting meetings were held successively. More and more famous Chinese wines were born from the wine tasting meetings. , but the first China’s Four Famous Liquors have always stood proudly in the wine industry. Today, there are many kinds of liquor brands with various trademarks.

Let’s learn about the meaning behind their trademarks!

1. Moutai Trademark

The trademark of Moutai has two marks, one for exclusive use and one for exclusive use.

1. On the left is the exclusive use mark: it can only be used by Kweichow Moutai Co., Ltd. and Kweichow Moutai Sales Co., Ltd.:

Wine label disassembly:

Using the contrast between red and blue and white to form an abstract eagle shape, it symbolizes the company's soaring like an eagle, and at the same time it is a metaphor for the group company's English abbreviation letter? M? The eight flowing lines on both sides of the logo imply that the factory emblem is The colors of the logo launched on the occasion of the 80th anniversary of Moutai winning the Panama International Gold Medal are red, blue and white, which respectively symbolize the sauce aroma and sweetness of Moutai. The red part above the logo on the bottom of the cellar is distributed with one large, four small and five stars, symbolizing the national identity of Moutai. Liquor status and international honor Moutai? The abbreviation is injected into the ocean Moutai? The abbreviation is injected into the ocean to symbolize that the national liquor Moutai stands firm in the world

2. On the right is *** the same logo: other than the first two within the Moutai Group Used by member units:

Wine label disassembly:

Represented by the GJMT letter combination? Kweichow Moutai Group?. Among them, G stands for "Guizhou", J stands for "Group", and MT stands for "Maotai". The outer circle of the entire pattern is red, which symbolizes unity, development, and advancement. Inside the pattern is a blue wine bottle shape composed of the two letters "MT". The blue color represents Moutai's extensive and profound national liquor culture. The shape of the wine bottle symbolizes that Moutai Group's main business is liquor. At the same time, It also means that Moutai has always been at the core of the group, and all group members are closely united around Moutai.

2. Luzhou Laojiao Trademark

Disassembly of the wine label:

Using the red and blue Tai Chi logo as the corporate image of the entire Luzhou Laojiao is also the original ?Luzhou? brand trademark pinyin Lu Zhou initial letters L and Z are deformed. At the same time, it can also be seen as the "Guojiao" trademark's two-character Pinyin Guojiao initial letters G and J deformed.

Based on the two interpretations, the core concept of Luzhou Laojiao’s dual well-known trademarks and dual brand strategy is also reflected in the new logo.

However, this logo will not be used as a specific product brand, but is mainly used to promote the overall corporate image of Luzhou Laojiao. The company's product logo is still the original "Luzhou" brand logo.

3. Fenjiu Trademark

Disassembly of the wine label:

The logo uses the famous trademark pattern of Xinghua Village as the basic element, closely following the lush apricot flowers, beautiful environment, The artistic conception of the winery's simplicity and the fragrance of Fenjiu is developed, which is full, vivid and expressive.

The apricot flower-shaped outer frame is composed of five apricot petals, which symbolizes the soul of "Fenjiu" enterprise - the five concepts: "

Inherit the national treasure, the fragrance will last forever", The management philosophy of "Being in harmony with each other and making progress step by step", the business philosophy of "Sailing with fresh fragrance and making progress together in the same boat", the service concept of "Being single-minded, professional and appropriate" and the development concept of "Sail against the tide and advance bravely with six forces".

4. Xifeng Wine Trademark

Wine label disassembly:

The Xifeng Wine logo consists of a phoenix pattern and the three words Xifeng Wine.