The authentic woodpecker logo is a standing woodpecker with the English word "plover" underneath, as shown in the picture:

The "plover" brand was born in Italy, the world's art kingdom. In the mid-1980s, "plover" brand clothing (leather goods) entered the Chinese market and established Hong Kong Woodpecker (Group) Co., Ltd.

We have established multiple offices in Hong Kong, Shenzhen, Beijing, Shanghai, Guangzhou, Jiujiang and other places to be responsible for the brand operation and marketing of the group company. It has a large number of affiliated companies responsible for various series of "PLOVER" clothing production and sales.

Extended information:

PLOVER originated from the British Isles in the Middle Ages. It inherited Europe's transition from luxurious aristocratic life to manor life advocating elegance and nature. At the end of the Middle Ages, the feudal separatist belts of Europe Frequent wars in the coming years caused the stagnation of technology and productivity. With the influx of new ideas from the Renaissance, they merged one after another. The new aristocrats maintained the traditional European gentlemanly demeanor, which was elegant, elegant and uninhibited.

At the beginning of the 19th century, the Romantic Movement painted a picture of peace and told the world that social and environmental harmony originated from the life of nature. PLOVER extended from the gentleman-style aristocratic life To advocate nature and pursue a simple style.

At the end of the 19th century, due to the rapid changes in the political situation, PLOVER moved to Hong Kong and officially established "Hong Kong Woodpecker (Group) Co., Ltd." at Vincent Building, No. 74-78 Nathan Road, Kowloon, Hong Kong, an international brand The reputation of the brand and the brand's advocating nature and pursuing the simplest life and leisure style have made PLOVER this popular style quickly sweep across Hong Kong and Southeast Asia.

Woodpecker official website-brand introduction