I heard that all trademarks starting with R have been registered by Huawei

Is it possible not to cancel them?

Because my brother once bought it, I am familiar with it.

At that time, the Snapdragon 660 was played to the extreme by OPPO and VIVO. Others could only dare to buy a phone worth 1,499 or a thousand yuan, but OPPO’s R series could directly cost more than 3,499. This was not an ordinary bargain. Since offline consumption is the main channel for OV, it is even more profitable. High price and low configuration is the definition of R series.

There is nothing you can do now. Friendly merchants are dissing and comparing like crazy. How do you play with it? With the rise of consumers and self-media, many consumers go back to check online when buying mobile phones. So consumers are smart. Everyone pays the IQ tax, and if you don’t cut it, you will only get more trouble.

I once said that OV is an IQ testing machine. Many consumers say that their HIFI and their photography are invincible. Many consumers just like these things.

To be honest, how many people know about HIFI, and how many people care about sound quality? Taking selfies is considered OV’s trump card, because many women have tried it to beautify themselves. But the technology of beautification is easy to surpass. Now that everyone has beautification, how can we still play with it?

So there is no way or choice. Because the advantages you do are not that important, and many technologies are easily surpassed, you must make products in a down-to-earth manner.

Since cutting off the R series, OV has also begun to use top processors such as the Snapdragon 855, and a lot of advertising has been cut, and the number of big stars and the most popular variety shows has also decreased. Why? Because the cost of mobile phones is now more expensive, I earn less, I can’t afford it, and there are not enough sponsors. It’s that simple.

So many people ridicule Xiaomi, saying that mobile phones actually have many ways to play, but returning to the phone itself is the way to go. If you are using the R series of ways to play, consumers are not idiots. Huawei has quality. , has price and reputation. OV only has advertisements, so it will definitely not go far.

This is because the two major brands Huawei and Xiaomi continue to rise, and they also bring cost-effective brands Honor and Redmi, which are recognized by a large number of young user groups. If OPPO continues to rely on past announcements and It is already difficult to sell mobile phones due to channel advantages, and sales growth will begin to stagnate. Therefore, OPPO must find ways to increase its young user base and seize part of the online market.

In the face of increasingly cost-effective competing products, the disadvantages of OPPO’s low configuration and high price have gradually emerged, which has also greatly reduced consumers’ desire to buy. Under the rapid changes in the market, OPPO is also “unable to resist” "This has also accelerated the "decline" of the OPPO R series. It is reported that the shipment volume of OPPO R11 is not even as good as the sales of the previous two generations of models. From this point of view, the R series has begun to weaken.

So OPPO quickly counterattacked, changing the past R series models and launching a new Reno series. This is to establish a new image for the brand, from the Reno1 generation to today's Reno3 and ACE and other products, it can be said that the Reno series has changed the past impression of the R series with low configuration and high price. It has made efforts both online and offline. Through this move, OPPO has gained new users and new growth points. Just like Intel gave up Pentium and changed its name to Core in the past, the R series It has also been replaced by the Reno series, thus giving everyone a new brand image.

◎As the market competition becomes more and more fierce, the OPPO R series has long been unable to return to its previous "peak moment" ◎The disadvantages of OPPO's low configuration and high price have gradually emerged, which has also greatly reduced consumers' desire to buy. , under the rapid changes in the market, OPPO is also "unable to parry", which also accelerates the "decline" of OPPO R series. ◎OPPO also realizes that R series products alone cannot help OPPO go on the "right path", so OPPO is constantly Based on the innovative technology, we will not launch new R series mobile phones in the future, but will replace them with the new Reno series. The above is my personal opinion, thank you! I'm Honcy

I think Shen Yiren made a mistake in his decision-making. I won't talk about it elsewhere. I'll just talk about one aspect. OPPO's status is quite high, especially in the hearts of women. These women are not just student parties, but also There are many middle-aged women. Everyone knows the letter R. When someone asks you what mobile phone you bought, you will be very proud if you tell them OPPO R. But there are a few people in Reno who know it and a few can read it. When people ask What kind of mobile phone did you buy? You said OPPO. If I asked you what model it was, you would be very embarrassed. Is this imaging mobile phone selling well? I think it is very imaging

OPPO Vice President Shen Yiren took the initiative to replace the R series with the RENO series. , OPPO’s LOGO has also changed, which is a key part of OPPO getting rid of its previous green factory brand image. Strategically speaking, there is no problem, but it is done right.

However, after Shen Yiren announced his resignation a few days ago, a lot of people began to point out that Shen Yiren had cut off the popular R series and rebuilt the RENO series and ACE series, which was a ridiculous move and would lead to death.

To be fair, OPPO's reputation has improved a lot during Shen Yiren's tenure, and it has removed OPPO's reputation for high prices and low configurations.

Didn’t you see, the R series is OPPO’s most powerful series and is very carefully advertised and marketed. Do you still remember “Five minutes of charging, two hours of talk time”? There are overwhelming offline stores and advertisements, and the R series has a large number of celebrity spokespersons, such as Li Yifeng, Yang Mi, Jay Chou, Zhao Liying, Yang Ying, Jay Chou, Yang Yang, etc. These celebrities with huge traffic have become R An important promoter of the series' brilliance.

As OPPO’s flagship machine, the R series actually has core configurations of each generation that are not expensive. For example, the processor of R7-2015 is MediaTek MT6752, the processor of R9-2016 is MY6755, and the processor of R11 -The processor in 2017 was only equipped with Qualcomm Snapdragon 660 (the flagships of competitors during the same period were often equipped with 835). The processor in R15-2018 was MT6771, and the processor in R17-2018 was Snapdragon 670. Did you see these? They are all mid-range processors of the same generation. OPPO’s flagship R series is priced as high as 3,000 yuan, which is a bit outrageous now that I think about it.

With the development of the mobile Internet, everyone is not very sensitive to the configuration of mobile phones. Most of their feelings about mobile phones are reflected in the appearance, photography, system, and fluency. OPPO obviously does not consider all aspects of IQ. Spending money on marketing, OPPO has given consumers a good experience in these aspects, and has even changed the original situation of mobile phones with a single appearance and ordinary colors. At that time, the R series, which could play Honor of Kings smoothly, take beautiful selfies, was well-known and had a good reputation, became the first choice of most people.

So why did OPPO give up its popular R series and develop the RENO series?

Huawei applied for three EU trademarks, R17, R19, and R21, at the same time in December 2016, causing OPPO’s naming system of its R series products to be disrupted, but this is not the main reason.

2018 was a severe winter in China’s mobile phone market. Many companies’ shipments were declining, and OPPO was one of them.

Then why is Huawei’s market share increasing so much while everyone is declining?

Huawei’s MATE series and P series, as Huawei’s cutting-edge flagships, do not invite many top stars, but the shipment volume and retention rate are horribly high. This is why the OPPO R series is high-priced and low-profile. Arrived.

As competition in China’s mobile phone market becomes increasingly fierce, with insufficient growth and consumers learning more about the core accessories of mobile phones, the R series, which can be priced without price, is destined to be eliminated by the market.

In the end, OPPO decided to abandon the R series, give up high prices and low configuration, and start a new RENO series. The RENO series learned from the Huawei MATE series P series, as Shen Yiren said, "OPPO's first ten years were R series, followed ten years later by the RENO series. ''

The RENO series has been designed to change the brand tone that the R series brings to OPPO from the beginning. However, the RENO series does not have Huawei’s technology accumulation and seems to not be developing very well, but who can say for sure in the future? Woolen cloth?

In the future, looking at the global market, there are only a few manufacturers that can compete, and each of them is a fairy. And so far, Huawei seems to be the only fairy in China.

The war is raging and the clouds are flying. I hope that all Chinese mobile phone manufacturers can get rid of the price war and move to a higher-end battlefield.

It wasn’t cut off, it was renamed, and there was no other way to let others take advantage of it.

First of all, after OPPO R15, sales began to decline compared with the previous generation R series. There are also various factors involved. The market is becoming saturated, and Huawei’s Nova series has begun to gain momentum. Originally, OPPO R and VIVO X The two competed with each other and gradually turned into a situation in the Romance of the Three Kingdoms. Later, after the release of R17, it was overtaken by VIVO X.

Second, OPPO wants to increase the price of the R series, but the R series has been deeply engraved in the hearts of consumers after so many years of development in the 2,000 yuan market. Just like everyone’s impression of Xiaomi mobile phones at 1,999 yuan, since After Xiaomi raised the price, everyone started to resent it. The same goes for OPPO. If the R series wants to develop into the 3,000 yuan market or a better price, it may be difficult.

Thirdly, the above is based on the market situation, but the most decisive factor is the change of leader - Shen Yiren. This person was formerly in marketing. It is his masterpiece to charge for five minutes and talk for two hours. Advertising words, what kind of leader will make what kind of strategy. For example, if the leader is from sales, he may make more changes in channels. If he is from technical background, he will make technical adjustments. But the new OPPO leader Since he has a marketing background, his strategy will also focus on marketing, so replacing a new series is also in line with the marketing strategy.

The above is a rough analysis result based on my work experience. I used to do the work of analyzing the strategies of mobile phone manufacturers, and I may not be fully qualified. If there are more professional experts, I will laugh [ 呲亚][呲亚]

Personally, I think there are two reasons

1. External reasons. Objectively, it can no longer be used, because after the R17 series, the R digital series has been used by a certain mobile phone. Registered by a large factory (registered as terminal communication equipment), the overseas version of R17 is called RX17. Although the factory does not have this series of mobile phones, the green factory also retaliated by registering other names of the factory (non-mobile phone series) after finding out, but it is said that it gave up later. It is said that it is not in line with its corporate culture;

2. Internal reasons, there are also changes within Green Factory. It wants to transform the company, invest more in research and development costs, build a first-class technology enterprise, and give consumers a new appearance, so I want to change the name

Come on, some big patriotic companies are rushing to register the r series trademark, hmm, it is the patriotic Huawei of Huawei Honor