generally speaking, a trademark can be used normally after its registration application is successful. The use time of one trademark is generally ten years. If it expires, you still want to continue to use it, and you need the parties to apply for renewal before the expiration of 12 months. Time required to register a trademark:

1. It will be delivered to the Trademark Office of the State Administration for Industry and Commerce about one month to accept the number file.

2. Six months after the application is accepted, the Trademark Office conducts substantive examination of the trademark (six months).

3. After the substantive examination, that is, about 8-1 months after the application, the Trademark Office will issue a preliminary notice and send it to the applicant.

4. After 3 months from the date of announcement, the trademark registration will be approved and a formal Trademark Registration Certificate will be issued.

5. The total registration time is about 12-18 months.

6. The trademark can be used correctly after the application is filed (don't use the registration mark R).

1. what are the consequences of not renewing a trademark when it expires?

1. Many trademark owners think that the cost of trademark renewal is much more expensive than re-application. As everyone knows, renewal is only a formal requirement for examining the qualification of the subject. After applying for renewal of the registration certificate, the exclusive right to use a trademark can be extended for 1 years without substantive examination. The re-application of a trademark is the same as a new application.

2. besides the formal requirements, the substantive examination is also required. The so-called substantive examination is to compare the trademark applied for with the trademark in the trademark library. If it is the same or similar in advance, it will be rejected, thus losing the trademark right.

3. Some applicants did not submit an application for extending the exclusive right time during the trademark renewal and extension period. After that, I thought it was ok to re-apply, but I actually made a serious mistake, because I don't know how many people want to use a good trademark, and maybe because of this step, I gave up my trademark rights. It caused irreparable losses, and then it was bought back at a high price. Moreover, it takes longer to re-trademark than to renew it.

Legal basis:

Trademark Law of the People's Republic of China

Article 28 The Trademark Office shall, within nine months from the date of receiving the application documents for trademark registration, complete the examination of the trademark, and if it meets the relevant provisions of this Law, make a preliminary examination and announcement.