Accurate, concise and intuitive principles

Logo design should follow the principles of accuracy, conciseness and intuitiveness. Generally speaking, a good trademark shape should be based on a beautiful shape that is easy to understand, easy to recognize, easy to remember, and can bring a strong visual impact. To achieve the accuracy of a logo, it must be rational and beautiful, and innovation and change must be carried out on this basis. It is a necessary condition for logo design, as well as an opportunity and challenge for logo design.

Principles of design graphics

Logo design should follow the principles of graphic design. Generally speaking, people’s cognitive sensitivity to graphics when visual recognition It is more sensitive than the cognitive sensitivity to words, so most successful logo designs are mainly based on graphics, and some are composed of text. However, no matter whether you use Chinese, English, or other languages, there are no graphics to bring people It has a big impact and leaves a deeper impression on people.

The principle of simplicity

Excellent logo design follows the principle of simplicity, that is, the logo design cannot be vague or misunderstood. The logo design does not contain much meaning, and it already contains a large amount of design, so the expression should be concise and does not require too much rich content. Otherwise, it is to remind that its core connotation is relatively vague, and too much content may weaken each other.

Principle of personalization

When designing a logo, you must pay special attention to the principle of personalization, because a unique logo design will definitely be very distinctive. , if it is too popular, it will lose the value of its existence. Personality is a very important indicator of logo recognizability. Without personality, all logos will give people the same feeling.

Continuous design

Popular trends are fashion and are not suitable for logo design. No one wants to spend a lot of time and effort designing something that will become outdated overnight. For logos, service life is very important. How long the company works will determine how long the logo can last. Of course, after using it for a period of time, you can make some changes to increase the freshness, but it will not change your inner thoughts.