Novel plan for New Year shopping street activities

Novel plan for New Year’s Street activities

In order to ensure the solid implementation of the activity, it is often necessary to formulate an activity plan in advance. The activity plan is a written plan for a certain event. So how should the activity plan be formulated? The following is a novel plan for New Year Street activities that I have put together for your reference. I hope it can help friends in need.

Novel plan for New Year’s shopping street activities 1

1. Activity theme

This activity mainly relies on the official platform hosted by "Northern Fujian Daily", "Yitian Media" Professional planning. Combining the advantages of the online service platform of "Dawuyi E-commerce" and the network popularity of "Northern Fujian Interactive Forum". ***Together we create an online and offline event with the theme of "New Year's goods delivered to your home at the touch of a finger". The activities focus on on-site physical exhibitions and online product purchases.

Slogan: The most powerful e-commerce platform under the Northern Fujian Daily

2. Activity goals

1. Mainly promote the "xx shopping" website, Implant the initial brand impression into the minds of the public.

2. Increase the number of followers, registrations and purchases.

3. Effectively attract on-site merchants and potential merchants to join e-commerce. (Merchant can sign a contract of intention with the e-commerce company on the spot)

4. On-site incentives will encourage people to get used to using the platform. (Such as scanning WeChat to follow, giving a bookmark-like operation card, and on-site staff carefully guiding the operation)

5. Use this event to re-establish the functionality of the "Northern Fujian Interactive Forum".

6. Deposit card processing at Rural Commercial Bank.

3. Objects of the event

Various New Year consumer groups in Nanping;

Credit depositors of Rural Commercial Bank, new and old netizens of the Northern Fujian Interactive Forum; various products of Nanping Dealer;

4. Event time:

February 7th to 8th, 20xx.

5. Activity location:

Nanping Sports Park Plaza

6. Activity content

Exhibition area setting:

1. Display of new year merchandise and peripheral products;

Set aside a product display area during the event to display peripheral products of the organizer and other franchisees. (This activity is mainly implemented by Minbei Daily and Yitian Media)

2. E-commerce purchasing experience: Set up an e-commerce area with a prominent location, mainly distributing e-commerce brochures to people coming and going. Guide consumers to register and purchase, and register merchants who need to join.

Content design:

1. The concept of e-commerce New Year goods is relatively new, so offline activities are mainly based on guidance. Design a mall operation process card (with bookmarks as the pattern), design an online event flyer, and distribute it together with the process card.

2. 1 to 2 Rural Commercial Bank staff can be set up on site to apply for credit cards on site (or set up a special area for Rural Commercial Bank)

3. Those who register on site or scan WeChat to follow can get New Year’s gifts from e-commerce companies (it is recommended to send couplet sets with the e-commerce logo printed on them)

4. Design an investment plan for on-site investment promotion. Set up and fill out the franchisee cooperation intention form and leave relevant information for later contact. (If conditions permit, preferential policies for merchants to join can be granted: if the merchant introduces other merchants to join, they can enjoy xx advertising time, etc.)

5. For new and old users of the Northern Fujian Interactive Forum, a certain amount of discounts can be given on the day Event discounts, and can gather popularity in advance for the next upcoming "Netizen Festival".

7. Promotion of the event

(1) Promotion time

The week before the event starts from February 1 to February 8, 20xx

(2) Publicity methods;

1. Northern Fujian Daily

2. Mass messaging, (mobile phone text messages, WeChat)

3. Interactive forum (Other online platforms)

4. Leaflet (print the content on the leaflet)

5. Nanping TV Station at 9:30 tonight.

(3) Promotional content:

1. Time, location, contact information and activity content.

2. Discount objects and discount content.

3. Information from mainstream franchise merchants.

8. On-site layout

1. One 3x6 advertising tent

2. There are 2 computers in the exhibition area (the more the better within the capacity), network cables, Three power interfaces.

3. 2 on-site tables, 10 chairs and tablecloths.

4. x exhibition stand promotional posters, background spray painting, on-site banners.

Additional conditions: Staff should wear uniforms (if possible, they can wear uniform badges or trademarks). Taking into account the continuation of night activities, lighting (ordinary lighting or artistic lighting) should be equipped with e-commerce video promotions, voice promotions and audio, ( Need to be produced in advance) Live clown performance (more powerful to attract people)

9. On-site material details

10. Activity process

Work arrangement:

1. On-site flyer sales

2. Front desk information answer staff

3. Online operators

4. Signing of intention to join merchants Novel plan for New Year's Street activities 2

Spring Festival activity plan 1: Get 150 for every 100 (New Year's coupons)

1. Event time: x month x day, 20XX - x month 20XX x day

2. Event content: During the event, if you spend a total of 100 yuan in a certain shopping mall, a total of 200 yuan in strollers, and a total of 300 yuan in lighting products and small household appliances, you will get New Year's goods for the big family. The coupon is 150 yuan; if you purchase major appliances for a total of 1,000 yuan, you can get a certain shopping mall New Year’s coupon of 100 yuan (except for supermarkets, gold, mobile phones, furs and other special commodities).

3. New Year’s coupon distribution ratio (all shopping coupons):

1) New Year’s coupons: Except for gold, mobile phones, furs and other special commodities, they can be used in XX shopping malls.

2) New Year's Eve coupons: can only be used from the first day to the seventh day of the lunar month. Except for special commodities such as gold, mobile phones, and furs, they can be used in XX shopping malls.

3) Lantern Festival Coupons: They can only be used on the fifteenth day of the first lunar month. They can be used in shopping malls except for special commodities such as gold, mobile phones, and furs.

4) Vouchers for tobacco, alcohol, sugar and tea: limited to tobacco, alcohol, sugar and tea products.

5) Gift vouchers: can only be used in shopping malls.

6) Jade coupons: can only be used in shopping malls and XX Jewelry Palace (except gold and platinum).

4. Rules for using coupons:

1) Coupons are only applicable in shopping malls, and copies are invalid;

2) Coupons must be consumed in equal amounts or Collect coupons in proportion;

3) Coupons cannot be exchanged for cash, and the cash portion will not be recycled to accumulate coupons;

4) When returning cash consumption, coupons or equivalent cash must be exchanged Return together;

5) For coupon consumption, when the product is returned during the event, the coupon and cash will be returned to the customer together;

6) For coupon consumption, when the product is returned after the event , only the cash portion will be refunded;

7) The coupon is valid until XX, XX month, and the coupons can be used until XX, XX month, except New Year coupons and Lantern Festival coupons;

8) A certain shopping mall reserves the right of final interpretation of the use of this coupon.

Festival activity plan two: Big family, big clearance, celebrate the New Year

1. Activity time: x, month, x, 20XX - x, month, x, 20XX

2. Activity plan: The Chinese New Year is coming soon, and a certain shopping mall has launched a "big clearance for the Chinese New Year" promotion. During the event, a certain shopping mall will have clearance sales of seasonal clothing products, and all well-known brands will be discounted.

Attached: In order to repay customers for their support to the big family, a certain shopping mall will jointly launch two large-scale seasonal merchandise clearance sales activities with manufacturers in the early Spring Festival and August every year. . The clearance activities will focus on clothing and footwear products to benefit consumers throughout the year.

Novel Plan for New Year’s Street Activities 3

Foreword

On the occasion of the 20XX Spring Festival, in order to enrich the Rongshui Miao tourism culture, activate the Spring Festival festive atmosphere, and further provide Rongshui Miao agricultural and sideline industries To provide a standardized display platform for the development of enterprises and agricultural and sideline handicraft products, Rundong Enterprises will, under the leadership of Rongshui County Government, integrate all resources, do a good job in investment promotion and execution, and make every effort to successfully run this Rongshui New Year’s Street , while increasing the visibility and influence of the organizer, it also serves the pillar industry chain brands of Rongshui and the people who purchase new year goods.

This event takes the strong festive atmosphere as an opportunity to integrate the Spring Festival New Year goods exhibition and folk culture display. While displaying and selling Rongshui's agricultural and sideline products, it also displays Rongshui's new humanistic spirit to other places. Merchants and tourists, let the exhibitors and tourists truly feel the satisfaction of attending a big show and watching a big show and the county government's original intention to serve the people. At the same time, in order to achieve rapid commercial development in the north area of ????the city and enhance the business atmosphere of the 3095 area and the new city in the north of the city, the sports park is the main venue for this new year's shopping street, which directly increases the investment value of the area and demonstrates the urban construction and development efforts of the Rongshui County Government. The grand blueprint and practical determination of business planning.

1. Activity theme:

Attend the Rongshui Fair and watch the folk custom exhibition

——20XX "Rundong. Rongzhou Style" Spring Festival New Year Goods A Street

2. Event Time:

January 1, 20XX - January 20, 20XX

3. Event Location:

In Rongshui Sports Park

4. Sponsor:

Sponsor: Rongshui County Government, Rongshui County Housing and Urban-Rural Development Bureau

Co-organizer: Guangxi Rongshui Rundong Investment Real Estate Co., Ltd.

5. Operation method:

The government takes the lead in organizing and hosting this event, and Rundong Enterprise organizes merchants and entities to operate, using investment promotion, promotion, Publicity and other market-oriented operation methods can promote the development of tourism consumption in Rongshui, showcase the original Miao culture of Rongshui, attract more out-of-town tourists and people in surrounding counties to participate in Rongshui's characteristic tourism business, and create a complete Rongshui emerging ethnic tourism business industrialization development chain.

6. Activity content:

The entire annual meeting is a one-street activity, focusing on the main line of "going to the big market and watching the big show" throughout the entire event planning, integrating New Year goods exhibitions, folk performances, political performances, etc. The four major contents, including enterprise services and tourism reception, are closely integrated to serve the water economy and cultural construction.

7. Exhibition scope and functional divisions

Areas: ◆Folklore Competition Area: Various performances showing the Miao folk culture, such as cockfighting, are carried out in an orderly and themed manner from time to time. , bird fighting and other folk sports competitions.

District: ◆Food Category: Various famous and high-quality new foods, green foods, grain and oil foods, health foods, snack foods, quick-frozen foods, baked foods, meat and poultry products, aquatic products, condiments, dairy products , dried fruits, local products, agricultural products, etc.;

◆Daily necessities: household appliances, kitchen and bathroom ware, accessories, cosmetics, leather products, daily commodities, plastic products, hardware and appliances, firecrackers and fireworks , festival supplies, kitchenware, smart toys, etc.;

◆ Clothing: bedding, clothing, shoes and hats, etc.;

Area: ◆ Sugar and wine: various wines, liquor, Rice wine, fruit wine, health drinks, fruit juice drinks, lactic acid bacteria drinks, tea, etc.;

◆Gift categories: various gift boxes, flower potted plants, paper-cut calligraphy and painting, strange stones and jade, etc.;

◆ Specialty products: shiitake mushrooms, fungus, fragrant japonica glutinous rice, dried bamboo shoots, Shatian pomelo, three-proof duck, tea, camellia oil, brown sugar, Double Ninth Festival wine, bacon, cured fish and other famous water-melting products;

Area : ◆Folk Culture Exhibition: Mainly featuring Lusheng performances, with on-site production of handicrafts, and on-site handwritten Spring Festival couplet DIY by melting water calligraphy and painting;

Area: ◆Snack area: There is a snack and barbecue street next to the basketball court. Showcasing the traditional flavor of melted water.

8. Investment promotion and promotion ideas

Preliminary idea of ??investment promotion in New Year’s Street

Investment promotion will be implemented in four stages:

1. 20XX The start-up phase will be on December 12th;

Establish an investment promotion team and formulate investment promotion plans and goals;

Develop investment promotion materials; Ronghao.com, Acer Daily, and external advertising of the Three Horses

2. Promotion stage from December 12 to 21, 20XX;

Use various investment promotion methods to identify interested merchants;

3. December 21, 20XX Day - the 27th is the critical stage;

Handle the admission procedures and fee collection for each merchant;

Focus on public relations for high-quality merchants to encourage them to make up their minds to participate;

4. Summary stage from December 27th to 31st, 20XX;

Identify merchants with complete procedures and arrange stalls in a unified manner; focus on public relations for remaining hesitant merchants; novel plan for New Year Street activities 4

1. Promotion background

Around the Spring Festival holiday is the peak sales season for toy products and other gift industries. It is also a prime time for all toy manufacturers to take action to seize the market. In order to further increase sales, increase the promotion of the Pippi Bear brand, and build up the national brand of Pippi Bear, this event was specially planned.

2. Promotion purpose

1. Use this golden opportunity to further increase product sales and increase the promotion of the Pippi Bear brand;

2. Through on-site promotion activities, expand the popularity of Pippi Bear series products, build a national brand, and create a world-famous toy brand;

3. Effectively attack competitors, gain opportunities, and win the market;

4. Drive the sales of other products by promoting products;

5. Enhance dealers’ confidence in our products and fight the first battle to achieve our company’s sales target next year;

3. Promotion time

February 6th - February 15th

4. Promotional theme

Promotional theme: PPBear celebrates Christmas and welcomes the New Year Celebrate New Year's Day happily with Bile in your arms

Promotional slogan: Pippi Bear Brand Creates a World of Happy Pippi Bear

Pippi Bear Happy China will make you laugh more than Doudou Doudou

5. Promotional objects and scope

1. Promotional objects: consumers

2. Scope: major dealers across the country and major amusement parks in Shenzhen

6. Promotion methods

On-site publicity with big reward activities, New Year’s Day lottery (limited to playgrounds), “Pippi Bear Mobile People”, Pippi Bear teaches children to learn knowledge, and children learn about products Buy at half price, get 12% off products and gifts.

1. Promotional products

Product: Bilele’s original price is 298 yuan, promotional price: 228 yuan

Aidudu’s original price is 268 yuan, promotional price: 208 yuan

Xiaolebi’s original price is 188 yuan, promotional price: 138 yuan

Bianbianla’s original price is 88 yuan, promotional price: 68 yuan

Yellow No. 7, original price is 63.00 yuan, New Year’s Day special price : 38 yuan (limited to 10 per day)

Other products are 12% off during the promotion period, and the price will return to the original price after the promotion.

2. Gift form

All customers who purchase this promotional product can receive a free Pippi Bear exquisite Bilele small toy (random skin color, 5CM high), exquisite A Pippi Bear pictorial (except for the above special price).

3. On-site demonstration

Promotional products: Bilele, Aidudu, Xiaolebi, Yellow No. 7

Promotional locations: major dealers At the entrance and major amusement parks in Shenzhen

On-site layout requirements: multiple posters, more than one banner, products and gifts, use balloons, flowers, ribbons, etc. to beautify the scene and arouse the on-site promotional atmosphere. Products and gifts are piled separately Code and label the giveaways with the words "Giveaway" or "Giveaway Area" in a conspicuous manner.

Special site:

New Year Lucky Draw

Event time: January 1, 20xx 8:00---18:00

Activity content: Lucky draw to welcome the New Year

Specific operations: Customers who have purchased Pippi Bear promotional products during the promotion period and all children present can participate in the draw and receive " 1 raffle ticket."

This event has the following awards:

1. One special prize: one Bilele toy (worth 398 yuan as a gift)

2. One Two second prizes: one Aidudu (worth 268 yuan plus small gifts)

3. Four second prizes: one Xiaolebi toy (worth 188 yuan plus gifts) 4. 20 third prizes : One yellow No. 7 (worth 63 yuan) 5. Participation prize for 50 people: exquisite small gifts

Promotional tools: ① Publish this event on posters ② Instructions from promoters Broadcast publicity

7. Promotional Cooperation

1. Products

Each sales point should have sufficient stock according to the estimated monthly sales volume, especially promotional products and special price products.

2. Material preparation

The marketing department will distribute slogan banners, promotional information lists and gifts to dealers 20 days ago; each dealer can prepare according to the new trends in the local market Add some new promotion methods, such as small gifts, but they must not conflict with the company's business philosophy. Promotional activities must be arranged before the promotion event comes.

3. Personnel division of labor and responsibilities

General commander of the event—Mr. Zhu

Person in charge of the event—Yang Shenghui

Writing of the plan , distribution, inspection - Marketing Department

Material distribution - Marketing Department

4. Training and selection of promotional personnel

Managers of each dealer and The business department manager shall do a good job in training promotional staff on products, content and methods of promotional activities. Requirements for promotional personnel: be childlike, wear Pippi Bear promotional clothing, clean and tidy clothes, wear a work ID card on the chest, wear a Pippi Bear hat, have a loud voice, clear articulation, natural movements, and be friendly and humorous when speaking.

5. Activity executor

Marketing manager and market leader of major dealers

8. Promotional target: (calculated based on monthly sales volume in the local market)

Regional products Shenzhen City South China (except Shenzhen) North China Region Northeast Region Northwest Region

Bibi Le

Aidudu

Xiaole Ratio

Yellow No. 7

Others

Total

9. Promotional expenses

Promotional clothing, hats, banners and pictorials Gifts, mobile people, sales promotion personnel, salaries, others