Shanghaojia is a Philippine brand.

Shanghaojia (China) Co., Ltd. is a food industry-based enterprise group invested in China by Philippine LIWAYWAY Company in 1993. In 1993, LIWAYWAY Company established Shanghaojia Holdings Co., Ltd.'s first company in China.

LIWAYWAY company was originally a small family manual operation factory, mainly packaging corn starch. In 1966, Philippine Morning Light Co., Ltd. was established to distribute starch, coffee, candy and daily necessities. Brothers Shi Gongqi and Shi Tianci, the second generation of the family who immigrated to the Philippines, played an important role in the development of the company.

The "Pigeon Brand" lobster crackles produced by Shanghai Chenguang Shrimp Crackers Food Co., Ltd., which is jointly established by LIWAYWAY and Shanghai Shrimp Crackers Food Factory, are marketed in more than 50 countries and regions around the world due to their constantly new products and increasing production volume year by year. area.

Shanghaojia’s development in the Chinese market

Shanghaojia has also set up factories in strategic areas outside Shanghai, including: Harbin, Wuhan, Zhengzhou, Changsha, Suzhou, Ningbo, Xuzhou, Kunming and Jiangxi. The introduction of new products and the expansion of sales outlets in urban and second- and third-tier cities continue to accelerate the growth of Shanghaojia.

Shanghaojia Company is one of the top 500 Chinese businessmen in the world. It is an enterprise group mainly engaged in the food industry. For more than ten years, Shanghaojia has taken "law-abiding and integrity first" as its business purpose and invested in The scale continues to expand, and the variety of products continues to increase. With excellent quality, moderate prices and excellent services, it has won the favor of consumers.

The company has more than 100 varieties and flavors of leisure products, has 15 wholly-owned branches across China, has established a presence in all first-tier cities in China, and has deeply penetrated into various second- and third-tier cities. The city's large-scale sales network is deeply favored by consumers. The "Shanghaojia" trademark was rated as "Shanghai Famous Trademark" and "China Famous Trademark".

Reference for the above content? Baidu Encyclopedia-Shanghaojia