First, design orientation 1, visual effect; Technology, environmental protection, pursuit, stability, image. 2. Design vocabulary: technology, internationalization, graphic culture and decoration. Second, the design theme is high-tech, green and natural. Write out your ideas first, such as using Chinese characters or English letters, images and so on. Finally, summarize the general idea of logo. Let's analyze the design of Li Ning's new logo first. The new logo of Li Ning brand not only inherits the visual assets of classic LN, but also abstracts Li Ning's original Li Ning cross action, which interprets sports values with herringbone patterns. The person in charge of the brand of Li Ning Company explained that everyone is encouraged to express themselves and realize themselves through exercise. The new logo has cleaner lines, tougher contours, more vitality and strength. Logo design principle 1, creativity Excellence 2, modeling training, outstanding personality, paying attention to form and emphasizing modeling, which plays an irreplaceable role in logo design. Concise graphics can highlight its simple visual personality under the impact of complicated information, strengthen the visual effect of graphics, and make the logo play its unique artistic role to the maximum. 3, easy to identify and convenient to use. The key point is to facilitate the repeated scrutiny of logo and correctly reflect the creative ideas of logo. Its simple and unique shape can leave a clear impression on the viewer, so it is easy to identify and remember, and people will never forget it. At the same time, because of its rationality and standardization, it is convenient to enlarge it into a giant billboard or shrink it into a business card and envelope. Conceptual technology of logo design 1. Pictographic techniques, that is, the use of highly summarized and refined hieroglyphs for design, have distinctive image characteristics and can be divided into expressive and symbolic. A. Figurative classes have distinct and concrete perceptual images to reflect directly, so they are easy to identify. B. Images use metaphors to express the design ideas to be expressed by logo graphics and create symbolic artistic images. Second, the font design method takes Latin letters and Chinese fonts as the main body of design performance. Because Latin letters have unique and diverse symbol forms, they are usually only combined with one or two letters or a Chinese character. For example, the hyphens of Bank of China, Coca Cola and McDonald's are all expressed in words. The focus of this logo design is mainly on the design of glyphs, so designers need to use vivid and flexible word-formation forms to shape the unique personality of glyphs, thus giving people a different general visual experience. In order to strengthen personality, pictograms or abstract graphics can be used in front of or in the middle of fonts. 3. Geometric Techniques In the expressive techniques of logo design, concrete expression has many advantages, but it cannot express some abstract thoughts and feelings, especially in the square space of the logo. At this time, only with the help of geometric techniques. Designers abstract the characteristics and feelings of the performance object when designing and creating, and then form an abstract aesthetic feeling with purely rational points, lines, surfaces and bodies, which often has a stronger sense of modernity and symbols and high memory value. Geometric symbols have the disadvantage that they are not easy to understand. A. Inorganic graphics are all composed of linear shapes with directionality and strength, such as straight lines and diagonal lines. They have formal psychological characteristics such as solemnity, straightness, toughness and strength, which can give people a strong rational and calm visual feeling and are suitable for expressing a specific design theme. B. Compared with inorganic graphics, the linear structure of organic graphics is mainly a changeable curve, which helps to have scary psychological characteristics such as lightness, liveliness, vividness and fluency, and gives people a strong sensibility and a warm visual experience. Compared with inorganic graphics, it has greater flexibility and adaptability in composition and a wider range of performance fields.

Logo design description model?

First of all, we should start with the design idea of designing logo; Secondly, start with the meaning symbolized by logo; Third, the description of the model; Finally, explain whether the logo is consistent with the culture of its organization. Description of logo design:

First, design orientation.

1. Visual effects: technology, environmental protection, pursuit, stability and image.

2. Design vocabulary: technology, internationalization, graphic culture and decoration.

Second, the design theme:

"High-tech, Green and Natural"

Third, the composition interpretation:

1, logo takes science and technology as its concept, green as its foundation, and Lenovo as its foundation, so as to fully display the concepts of "Jiesheng Chemical Industry" and "Science and Technology Serve Life".

2. The basic elements of this logo are circles and pentagons, which are easy to be associated with the structure of molecules and atoms and conform to the industry characteristics of enterprises; The Pentagon is a "J", which is transformed into an upward bird. In order to show the development of corporate culture and career, it can be said that form and spirit are integrated and have no shortcomings.

3. Signs are mainly green, sky blue and orange. The cylindrical structure is green, representing nature, health and stability; The Pentagon is graded in red and yellow, symbolizing the light of the sun and representing hope, vitality, strength and unity; The deformed "J" is sky blue, representing science and technology, development and enterprising.

4. This logo has a wide understanding of extensibility, and it is a good endorsement image, which is easy to argue, read and remember.

5.lgoo graphic culture is not only the artistic style of international design, but also the time style of contemporary enterprises. It communicates with the public with simple and vivid graphic language, which enables the rapid transmission of enterprise information and forms the precipitation of brand information culture.

How to write logo design instructions, logo design instructions 5 points.

Please refer to Huawei's logo description ~ ~ ~

Huawei brand logo consists of icons and Huawei characters. Huawei characters in the brand logo are specially designed for Huawei. Huawei brand logo has two formats: vertical version and horizontal version. Unless in special circumstances, please use the vertical brand logo.

Huawei's new corporate identity is an extension of the company's core concept;

Focusing on Gong Xin logo focuses more on the core of the bottom layer, which reflects Huawei's core concept of adhering to customer needs and continuously creating long-term value for customers;

reform

The new logo is lively and more contemporary, which indicates that Huawei will take a positive attitude, constantly innovate around customer needs, provide customers with competitive products and solutions, and face future opportunities and challenges.

stable

The new logo is full and generous, expressing that Huawei will develop more steadily, internationally and professionally;

Harmonious

While maintaining overall symmetry, the new logo adds light and shadow elements to make it more harmonious, indicating that Huawei will adhere to open cooperation, build a harmonious business environment and achieve healthy growth.

How to write the logo design specification?

1, meaning of creative elements

2. Modeling meaning

3, color description

4. Sense of wholeness (uniqueness)

or

First of all, we should start with the design ideas of design signs; Secondly, start with the meaning symbolized by the symbol; Third, the description of the model; Finally, explain whether the logo is consistent with the culture of its organization.

What are the indicators in statistics? What is a sign?

Indicators reflect the quantitative characteristics of the statistical population, and signs reflect the characteristics of the overall unit.

Indicators are divided into quantitative indicators and quality indicators.

Quantitative indicators reflect the overall scale or level, such as population, output, cultivated land area, etc.

Quality indicators reflect the overall internal quality, such as product qualification rate and labor productivity.

Marks are divided into quality marks and quantity marks.

Quality marks, such as gender, place of origin, etc. (Can only be expressed in words)

Quantity signs, people's age, height, employee's salary, etc. (expressed in quantity)

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Urgent for logo creative explanation! ! ! ! ! ! ! ! ! !

1, the logo consists of a pair of wings and a teacup, and the "feather" extracted from the brand name "wing" (which stands for wings) evolved into a pair of wings. Let the brand and product art be integrated.

2. Ingeniously use the acronym "Zi" in the logo to blend into the cup, and the lines are simple and feminine.

3. Wings symbolize the flourishing development of the enterprise, which can also be understood as the wonderful feeling of being on cloud nine when tasting coffee.

4. The use of coffee beans and cigarettes brings a fresh, pure and rich feeling to coffee.

What's the difference between statistical indicators and signs? Please give an example.

Statistical index refers to the concept that reflects the quantitative characteristics of the whole phenomenon. It includes three elements: index name, unit of measurement and calculation method. This is the significance of statistical indicators used in statistical theory and statistical design. Statistical indicators are concepts and specific values that reflect the characteristics of the whole phenomenon. According to this understanding, statistical indicators include not only the above three elements, but also time constraints, space constraints and index values. Statistical index system refers to the description of the overall basic situation and the distribution characteristics of various variables. For example, the basic situation and gender distribution characteristics of the national population can be described by indicators such as total population, male population, female population, gender ratio, male population ratio and female population ratio. Different statistical indicators reflect different contents, and can be divided into basic indicators and characteristic indicators according to different statistical indicators. Basic indicators are indicators reflecting the overall basic situation, which are composed of total indicators and relative indicators. Characteristic index is an index reflecting the distribution characteristics of data values, which consists of three parts: one is the average index reflecting the concentration trend of data values distribution; The second is the variation index reflecting the dispersion degree of data distribution; The third is the skewness and kurtosis coefficient reflecting the data distribution pattern. Differences between statistical indicators and signs: First, the concepts of indicators and signs are obviously different. Signs represent the attributes of units and generally do not have comprehensive characteristics. This index is to explain the comprehensive quantitative characteristics of the whole population. It is comprehensive. Secondly, statistical indicators are divided into quantitative indicators and quality indicators, both of which can be expressed by quantity. Signs can be divided into quantity signs and quality signs, both of which cannot be expressed by quantity, and quality signs can only be expressed by words. The relationship between statistical indicators and flags is that the values of statistical indicators are summarized or calculated by the flag values of each unit. Quantity signs can be integrated into quantity indicators and quality indicators, and quality signs can only form statistical indicators by adding the units corresponding to their signs. The symbol of an overall unit is often the name of a statistical indicator of the overall; With different research purposes, indicators and signs can be transformed into each other. The two reflect the relationship: indicators are formed on the basis of signs, and indicators are the basis for determining signs.

How to write the logo design specification?

First, design orientation.

1, visual effect; Technology, environmental protection, pursuit, stability, image.

2. Design vocabulary: technology, internationalization, graphic culture and decoration.

Second, the design theme

High-tech, Green and Nature

First, write down your thoughts, such as using Chinese characters or English letters, images and so on.

Finally, summarize the general idea of logo.

Let's analyze Li Ning's new logo design first.

The new logo of Li Ning brand not only inherits the visual assets of classic LN, but also abstracts Li Ning's original Li Ning cross action, which interprets sports values with herringbone patterns. The person in charge of the brand of Li Ning Company explained that everyone is encouraged to express themselves and realize themselves through exercise. The new logo has cleaner lines, tougher contours, more vitality and strength.

Logo design principle

1, outstanding creativity

2, the shape is washed and practiced, and the personality is outstanding.

Paying attention to form and emphasizing form play an irreplaceable role in logo design. Concise graphics can highlight its simple visual personality under the impact of complicated information, strengthen the visual effect of graphics, and make the logo play its unique artistic role to the maximum.

3. Easy to identify and apply.

The key is to facilitate the repeated scrutiny of logo, and injustice can correctly reflect the creative ideas of logo. Its simple and unique shape can leave a clear impression on the viewer, so it is easy to identify and remember, and people will never forget it. At the same time, because of its rationality and standardization, it is convenient to enlarge it into a giant billboard or shrink it into a business card and envelope.

Conceptual technology of logo design

First, pictographic technology.

Pictographic design method, that is, highly generalized and refined pictographic design, has distinct image characteristics, which can be divided into representation and symbol in pictographic design method.

A. Figurative classes have distinct and concrete perceptual images to reflect directly, so they are easy to identify.

B. Images use metaphors to express the design ideas to be expressed by logo graphics and create symbolic artistic images.

Second, the font design method takes Latin letters and Chinese fonts as the main body of design performance. Because Latin letters have unique and diverse symbol forms, they are usually only combined with one or two letters or a Chinese character. Such as Bank of China, Coca Cola and McDonald's.

The logo form of hyphen is expressed in words, and the focus of this logo design is mainly on the design of glyph, so designers need to use vivid and flexible word formation to shape the unique personality of glyph in order to give people a different general visual experience. In order to strengthen personality, pictograms or abstract graphics can be used in front of or in the middle of fonts.

Third, geometric technology.

In the expression technique of logo design, concrete expression has many advantages, but it can't express some abstract thoughts and feelings, especially in the square space of logo, so it can only be expressed by geometry.

Designers abstract the characteristics and feelings of the performance object when designing and creating, and then form an abstract aesthetic feeling with purely rational points, lines, surfaces and bodies, which often has a stronger sense of modernity and symbols and high memory value. Geometric symbols have the disadvantage that they are not easy to understand.

A. Inorganic graphics are all composed of linear shapes with directionality and strength, such as straight lines and diagonal lines. They have formal psychological characteristics such as solemnity, straightness, toughness and strength, which can give people a strong rational and calm visual feeling and are suitable for expressing a specific design theme.

B. Compared with inorganic graphics, the linear structure of organic graphics mainly changes the curves of various resources, which is helpful to have the psychological characteristics of lightness, liveliness, vividness and fluency, and gives people a strong sensibility and a warm visual experience. Compared with inorganic graphics, organic graphics have greater flexibility and adaptability in composition and a wider range of performance fields.

What is the cartoon expression of logo design instructions?

1, the concept of logo

Signs are symbols that show the characteristics of things. It takes simple, obvious and easily recognizable images, graphics or text symbols as its intuitive language. Besides what it represents and replaces, it also has the functions of expressing meaning, emotion and indicating actions. English common name: LOGO (logo)

2. Basic knowledge of logo design description

2. 1, logo design classification

First, the specific forms of expression:

(a), the human figure:

(2), animal modeling graphics:

(3), plant modeling graphics:

(4), object modeling graphics:

(5), natural modeling graphics:

Second, abstract symbols.

(a), circular logo graphics:

(2), square logo graphics:

(3), triangle logo graphics:

(4), polygon logo graphics;

(5), directional logo graphics:

Third, the form of expression:

(a), Chinese character logo graphics:

(2), Latin alphabet logo graphics;

(3) Digital logo graphics:

2.2, the principle of logo design

Logo design is not only a practical design, but also a graphic art design. It not only has similarities with other graphic arts, but also has its own artistic laws. To give full play to its functions, it is necessary to embody the above characteristics. Because of the strict requirements for simplicity, generalization and perfection, that is, perfection is almost impossible to find a better substitute, which is much more difficult than any other graphic art design.

1. The design shall be carried out on the premise of clearly understanding the purpose of use, scope of application and relevant laws and regulations of the design object and deeply understanding its functional requirements.

2. The design must fully consider the feasibility of its realization, and adopt corresponding design means according to its application form, materials and production conditions. At the same time, we should also consider the visual effect when it is applied to other visual communication modes (such as printing, advertising, imaging, etc.). ) or zoom in and out.

3. The design should conform to the intuitive acceptance, aesthetic consciousness, social psychology and taboos of the target object.

4. Creativity must be carefully scrutinized, and strive to be profound, ingenious, novel and unique, with accurate ideographic meaning and stand the test of time.

5. The composition should be concise, beautiful and conformable (suitable for its application form).

6. Graphics and symbols should be concise, general and artistic.

7. Colors should be simple, strong and eye-catching.

8. Follow the artistic law of logo design, creatively explore appropriate artistic expression forms and techniques, and temper precise artistic language, so that the designed logo has a high overall aesthetic feeling and obtains the best visual effect. In addition to the general design art rules (such as decorative beauty, order beauty, etc. ), logo art also has its own unique artistic laws:

Symbolic beauty: Logo art is a graphic design art with unique symbolic art features. It refines and processes the forms, symbols (including words) and colors of things from nature, society and people's ideas, making them into graphic symbols with complete artistry, thus distinguishing them from decorative paintings and other artistic designs. To some extent, logo graphic symbols have the simplicity, aggregation and abstraction of text symbols, and sometimes even use ready-made text symbols directly, but they are different from text symbols. It is embodied in the form of "graphics" (ready-made text symbols must be transformed by graphics), which is more vivid, artistic and recognizable. Symbolic beauty is the most important artistic rule in logo design. Logo art is the art of graphic symbols.

Characteristic beauty: Characteristic beauty is also a unique artistic feature. Logo graphics reflect not the individual characteristics (personality) of a single thing, but the essential characteristics (* * *) of similar things as a whole, that is, the category characteristics. Through the artistic strengthening and exaggeration of these characteristics, the artistic effect of * * * knowledge can be obtained. This is very different from other plastic arts in obtaining touching artistic effects through flesh-and-blood personality portrayal. However, its expression of the * * * characteristics of things is not unified and conceptual. The same * * * characteristics can and must have different personality forms in different designs, thus having unique artistic charm.

Concise beauty: compact composition and concise graphics are the principles of structural beauty that logo art must follow. Signs can not only be used alone, but also often used in various visual communication tools such as documents, promotional materials, advertisements and images. Symbols with concise beauty can not only show their own independent and complete symbolic beauty in any visual communication (regardless of size), but also have a strong decorative aesthetic feeling for visual communication. Simplicity is not simple, and the beauty of concise structure can only be achieved through ... >>