Introduction: Chengdu Sidon Cemented Carbide Co., Ltd.

Current situation and development prospects

1. Historical evolution:

Chengdu Seaton Cemented Carbide Co., Ltd. (hereinafter referred to as Seaton Company) was initiated by Peng Shaoyu and several other people with many years of professional technology and production and management experience in cemented carbide. It was registered and officially established on January 30, 2007. The company takes the production and sales of blade products with the highest technical content and the broadest development prospects among cemented carbide as its entry point and foothold. It is committed to building a new development platform, gathering talents, technology, and capital to create a team full of The new force in the tungsten industry, which is full of vigor and vitality, has made its own outstanding contribution to transforming a country with tungsten resources into a powerful tungsten economy.

Cemented carbide is produced from rare metals such as tungsten and cobalt using modern powder metallurgy techniques. As an industrial consumable material, it is widely used in various sectors of the industrial economy and is known as the tooth of industry. Carbide products are divided into three categories: cutting blades, drilling tools and wear-resistant parts. Among them, cutting blades are used to process various metal and non-metal materials into products and parts. They have many specifications and models and modifications. It is fast and has an extremely wide distribution of users.

Peng Shaoyu, the main founder of the company, predicts and firmly believes that since China is a major country of tungsten resources, tungsten production and tungsten export, more than 85% of the world's annual consumption of tungsten finished products will be produced in China. This provides good development opportunities for small and medium-sized enterprises in this industry. Therefore, he abandoned the generous treatment of executives of state-controlled listed companies and resolutely embarked on the road of hard work and no return. In order to solve the outstanding problem of insufficient entrepreneurial funds, they calculated carefully and completed the construction of a cemented carbide production line close to the domestic advanced level with relatively low investment. In the year of preparation, they achieved sales revenue of nearly 500,000 yuan, marking the new company's rapid and efficient soft development. , hardware construction achieved basic success. Subsequently, in 2008, the first full operating year, sales revenue of 4 million yuan was achieved, with profits and losses basically balanced. Products were sold all over the country, and self-operated exports of 100,000 US dollars were successfully achieved. In 2013, sales revenue of 31.7 million yuan and profit of 3.16 million yuan were achieved. , exports were US$1.27 million, an increase of 30.3, 109.3 and 29.6 respectively. It has established the market image of Seaton brand products with high quality, high cost performance and excellent service.

2014 has started well. From January to February, a total of US$185,000 in export orders have been completed, and a total of more than 4.8 million yuan in domestic and foreign sales revenue has been completed. At present, there are sufficient orders and full production load. It is expected that the annual sales revenue will exceed 36 million yuan and the profit will exceed 4 million yuan.

2. The company's organizational structure is streamlined and efficient. Its structure is as follows:

Shareholders' Meeting

Executive Directors

Managerial

(The general manager is in charge of finance, the deputy general manager is in charge of technology and marketing, and the executive deputy general manager is in charge of production, quality, personnel and logistics)

Operations Department Technology Development Department General Department Manufacturing Department

Internal and external sales analysis, testing, finance, personnel, production workshop

Supply, storage and transportation, new product development, canteen janitor, quality control and safety

3. Company characteristics:

The following characteristics of our company , different from peer companies:

1. It is the first company in the same industry at home and abroad to use advanced paraffin-alcohol technology to produce mixtures, and has embarked on a path of combining advanced technology with lower costs. ;

2. It is the first enterprise among small and medium-sized enterprises in China that is dedicated to the professional development and production of carbide CNC blades, laying the foundation for winning the broad market of CNC blades;

3. It is the first domestic small and medium-sized enterprise in the same industry to obtain export orders and successfully operate its own exports the same year it was put into production, which has brought great development potential to the company's development;

4. The first company among small and medium-sized enterprises in the same industry to have established relatively complete testing methods for alloy properties and raw materials since its establishment, providing the company with good quality assurance;

5. It is the first company among small and medium-sized enterprises in the same industry in China. The first enterprise among the enterprises to pass the quality management system (ISO9000) certification when it was put into production, and then successively passed the environmental management system (ISO14000) system and safety production management (SA8000) system certification, establishing a good image for the company;

6. It is the first domestic small and medium-sized enterprise in the same industry to register a trademark from the beginning and dare to independently promote its own brand, laying a solid foundation for the company's independent development;

7. It is the first enterprise among domestic small and medium-sized enterprises in the same industry to have new product research and development capabilities and successfully develop new products. This greatly enhances the company's viability and market competitiveness.

8. In 2012 and 2013, it received support from Sichuan Province and the National Innovation Fund; currently it has 2 national invention patent certificates, 6 utility model patents, and 2 invention patents under application. High-tech enterprise certification.

9. It is the first domestic small and medium-sized enterprise in the same industry to apply management software to manage production, supply and sales business. This provides an effective means for the company to standardize management, improve efficiency, and realize management informatization.

IV. Company advantages:

Compared with competitors in the same industry, the company already has or will have the following advantages

1. Quality advantage: the products produced by our company The performance of blade products is comparable to that of the two major domestic carbide companies, and a few products have completely replaced imported products of the same model. This is a level that is difficult for small and medium-sized enterprises in the same industry to achieve.

2. Cost advantage: The manufacturing cost of the products produced by our company is lower than the industry average, so it has a high performance-price ratio.

3. Service advantages: The products produced by our company have short delivery times and are easy to change varieties, giving users great purchasing convenience.

4. Research and development advantages: The company not only has the ability to independently develop new products, but also has the ability to cooperate with university research institutes to carry out major project research.

5. Network advantages: The company has personal relationships that other small and medium-sized enterprises in the same industry cannot have, including the ability to easily gather professionals in production, scientific research, etc.; and relatively extensive domestic and foreign market (user) network relationships. ; Certain connections with government resources and connections. Currently, these connections are not well utilized.

6. Location advantage: The company is located in Chengdu, which is a transportation hub, logistics center and information center in the western region. It has superior geographical conditions, accumulation of outstanding talents, and a relaxed business environment. Supporting infrastructure; in particular, the Chengdu Tool Research Institute, the highest-level research institution in the industry in the country, is located in Chengdu, which provides favorable conditions for gathering technology, talents and supporting technologies for the development of the cemented carbide industry.

5. The company's disadvantages:

As a new entrant in the industry, the company and its products are not widely recognized by users. The process of obtaining customer orders is long and the results are slow; capital The capital is insufficient, the production facilities are not complete, and there is no independent production site, which restricts the use of advantages; the personnel concentration is not enough, the market development power is insufficient, and the scale of operation is still small. The existence of these disadvantages determines that the company is still far away from achieving its long-term goals.

VI. Development prospects:

1. Development goals:

Aim to establish a cemented carbide R&D and production base with high-tech and industry advantages. , introducing funds, introducing talents, grafting supporting advanced technologies, and jointly operating upstream and downstream enterprises. Through 5-8 years of efforts, we have created the most influential modern cemented carbide enterprise in the domestic industry with annual sales revenue exceeding 300 million yuan.

It is expected to complete the construction of the new site in 2014, and at the same time improve the production equipment and facilities, laying a solid foundation for the company's long-term development; with the new site production in 2015, it will provide strong support for the company to compete for the market, and will increase the company's annual sales The revenue exceeded 50 million yuan, and the profit was 6 million yuan. With the business goal of maintaining growth for 25-35 years, market development work was carried out.

2. Development path:

1) Attract investors to invest in Chengdu Sidon Cemented Carbide Co., Ltd., and use external capital to establish advanced and complete cemented carbide production, testing, R&D means, quickly accumulate and cultivate professional talents, and make better and stronger special carbide materials;

2) Actively build the company's brand and vigorously promote the "Seton" brand. Rapidly expand sales scale by establishing a sales network and jointly operating with peer companies;

3) Invest in or acquire upstream companies to become a base for the development and utilization of tungsten and molybdenum recycling technology, and establish a tungsten recycling system Molybdenum and other resources industry chain, thus forming a relatively cheap source of raw materials for cemented carbide;

4) Invest in or acquire downstream tool companies to form a base relying on Chengdu Xiton Cemented Carbide Co., Ltd.

companies and establish capital ties as an enterprise group.

3. Implementation steps:

1) Accelerate the completion of the construction of the new site, while supplementing key equipment and improving the quality assurance capabilities of the current production line;

2) Introduction Investors injected capital into Chengdu Seaton Cemented Carbide Co., Ltd. to increase the company's capital strength;

3) Vigorously develop and develop new products to form a new growth point for Seaton Company;

4) Give full play to the advantages of online sales, expand the scale of joint operations, and choose the right time to go public.

Legal representative: Peng Shaoyu

Date of establishment: 2007-01-30

Registered capital: RMB 10 million

Region : Sichuan Province

Unified social credit code: 91510122797816727Y

Business status: Continuous (in operation, open, registered)

Industry: Manufacturing

Company type: Limited liability company (natural person investment or holding)

English name: Chengdu Xidun Horniness Alloy Co., Ltd.

Staff size: 50-99 people

Company address: No. 2618, Konggang 4th Road, Southwest Airport Economic Development Zone, Shuangliu District, Chengdu

Business scope: production, processing and sales of cemented carbide; engaged in foreign trade operations of goods and technology . (Projects that require approval according to law can only carry out business activities after approval by relevant departments).