Current location - Trademark Inquiry Complete Network - Trademark inquiry - Introduction to Inner Mongolia Little Tail Sheep Catering Chain Co., Ltd.
Introduction to Inner Mongolia Little Tail Sheep Catering Chain Co., Ltd.

Small Tail Sheep Company takes the development and promotion of traditional ethnic cuisine as its own responsibility, deeply explores the catering culture of Inner Mongolia grassland, organizes and develops the traditional recipe of "divine soup" spread among grassland herdsmen, and combines Mongolian and Based on the theory of Tibetan and Chinese medicine of "four qi and five flavors harmonizing yin and yang, ascending and descending, floating and sinking, returning to the meridians to maintain health", we have scientifically formulated dozens of Chinese herbal medicines such as astragalus, licorice, cistanche, and shallot seeds, integrating the five flavors of rare prairie seasonings, and finally Developed unique small-tailed lamb hotpot soup. Coupled with the tender meat, ready-to-eat prairie lamb that will not age after being cooked for a long time, the small-tailed lamb hot pot has the unique effect of preventing temperature in spring, removing heat in summer, removing dampness in autumn, and keeping out cold in winter. While enjoying the delicacies from the prairie, people take a sip of the "magic soup" of small-tailed sheep, and feel the aroma overflowing with fragrance, which makes them feel like "hot pot heaven".

After several years of development, Little Tail Sheep Company currently has four business brands including Little Tail Sheep, Yuanzhi Yipin, Happy Ranch, and Jigu Restaurant. Since 2004, the company has ranked first in the country for three consecutive years. Top three in the top 100 restaurants. The Little Tail Sheep Company also has three wholly-owned subsidiaries, including Inner Mongolia Little Tail Sheep Meat Industry Co., Ltd., Inner Mongolia Little Tail Sheep Seasoning Co., Ltd., and Inner Mongolia Little Tail Sheep Technology Co., Ltd., providing a fully enclosed one-stop logistics and distribution platform for domestic and foreign business outlets. quality assurance. Since 2005, Little Tail Sheep Company has begun to expand its business overseas, opening directly operated stores and franchised stores in Japan, Australia, the United Kingdom, Vietnam, the United Arab Emirates and other countries, and achieved initial success, laying the foundation for the company's international development. a solid foundation.

Strict control of raw materials is a key link to ensure the stable quality of small-tail sheep mutton. In order to distribute pure, natural and pollution-free high-quality mutton to all small-tail sheep brand stores at home and abroad, the small-tail sheep company has been operating since 2006. , established a "small-tail mutton sheep breeding base" in Guyang County, Tuyou Banner and other surrounding counties of Baotou City, successfully promoted the business development model of "Company Farmers' Trademark", and popularized scientific and reasonable breeding and production methods. Farmers have transformed from traditional extensive breeding methods to large-scale and intensive production, thus effectively ensuring the quality of mutton sheep, providing a strong guarantee for the company's supply of raw materials, and forming a one-stop industry of breeding, processing, and sales. It has adopted a standardized operation model and realized the state-supported and leading-driven enterprise policy of revitalizing agriculture and enriching the people. There are now more than 100,000 herdsmen whose production and life are closely connected with the "small-tailed sheep" business. Every year, 20,000 tons of small-tailed sheep are sold from Inner Mongolia to domestic and foreign markets, requiring about 2 million sheep for slaughter, which directly promotes the development of small-tailed sheep. More than 20,000 households of farmers and herdsmen around Baotou City have been lifted out of poverty and become rich. In 2009, Little Tail Sheep Company took a solid step in development, with annual turnover reaching 5.506 billion yuan, continuing to maintain the momentum of rapid development among the top ten catering companies in China. The "Small Tail Sheep Processing Logistics Base" built by the Small Tail Sheep Company in the Qingshan District Equipment Industrial Park was also put into operation in 2007. The base covers an area of ??55 acres, with a total construction area of ??15,000 square meters, including an annual slaughtering and processing capacity of 1 million lambs. It has a slaughtering and processing plant, a processing plant with an annual production capacity of 1,500 tons of condiments, a refrigerated warehouse with a storage capacity of 3,000 tons, and related supporting projects such as employee restaurants, dormitories, office buildings, and sewage treatment plants. With a total investment of 70 million yuan, the project has become the largest and most advanced slaughtering and processing base in North China. It is also the only modern mutton sheep slaughtering and processing enterprise in Baotou City that meets export processing standards.