1. Target customers: Barabara is aimed at children aged 0- 16, and Mini Barabara is aimed at infants aged 0-4.
2, product positioning: Barabara has a wide product line and a wide age range, so its products and clothing will be much more than the mini Barabara. Mini Barabara mainly deals in baby clothes.
3. Brand establishment time: Barabara was established in 2002, while Mini Barabara was established on 20 13, so Barabara was established earlier than Mini Barabara.