Representative artists: Faye Wong, Jay Chou, F4, Wang Leehom, Karen Mok, Liming, CoCo Lee and You Hongming.
Tracing back to the history of Sony Music, the earliest Columbia Record Company was founded in 1890, which belongs to Corz (NBC, ABC), one of the three major television networks in the United States, and is known as the three major record groups together with Polaroid and Bertelsmann in history. The company produced the world's first 12 inch compact record in 1948, and set up a branch in London in 1965, becoming a record group across Europe and America. 1989, Columbia Records Company was acquired and merged by Japanese Sony Consortium for $2 billion. The original trademarks of Columbia and Colz were abolished, and new Sony music and Sony classical trademarks were used to release records, becoming one of the five largest record groups in the 20th century. Sony Records owns Columbia Records, Epic Records, Sony Classics, Leqacy Records, Sony Nashville, Sony Wonder and many other brands.
Throughout today's Chinese music scene, Sony Records has become a well-deserved trump card boss with its strong strength and the golden lineup of many Chinese first-line singers. Sony Records established Sony Columbia Music Co., Ltd. in Taipei in the early 1990s to enter the Chinese music scene. Different from the mainstream pop music in Hong Kong and Taiwan at that time, Sony Records landed in the China market with a westernized music route. Throughout the 1990s, Sony Records boldly launched R&; B and other western pop music elements, from the earliest signing to CoCo Lee, Ke Yimin and Wang Leehom, all adhere to the international music route without exception. Coupled with the good record quality of Mai, Yang and others, Sony's record industry took shape at the beginning of 1990s.
Sony records ushered in a truly glorious period after two thousand years. Not only created the idol myth of F4, but also spared no expense to recruit and build Sony's fashionable and diverse "top ship flag", which is a gesture of giving up. In two years, he won the rights to release records of "Alpha Music" Jay Chou and "Silverfish Music" Faye Wong in one fell swoop, which set two absolute trump cards in Chinese music. At present, Sony Records, male singers Jay Chou, Adu, Wang Leehom, Liming, Wu and Wan Chengqing all have their own powerful idols, while female singers Faye Wong,,,, and have distinct old and new personalities, and idol groups and comic boyz are closer to young audiences. Compared with other big companies, Sony Records is better than "A Elite Soldier", and the promotion of many big brands is also quite successful. Abundant funds, keeping up with the mainstream, diversified music, refined market, and targeted, are the success of Sony Records, which also makes them stand at the commanding heights of Chinese music.
However, Sony has always disagreed with the positioning of high-priced records, but for Sony records, which are known for their scale and singers, the future prospects are still quite optimistic.
Warner /wea
Representative singers: May, Na Ying, Stephanie, Sammi Cheng, Aaron Kwok, Sun Nan and FIR.
Warner /Wea Group is one of the top five record groups in the world in the 20th century. It originally belonged to time warner Inc. Company Group, and owned media giants such as Hollywood Warner Bros. Film Company, Time magazine, Fortune magazine and CNN. 1930 Warner Bros. successfully entered the recording industry by acquiring Brunswick Records. Subsequently, Atlantic and Alec Trano merged at 1968 and 1970 respectively, and Warner Records Group (WEA) was established. In recent years, Wea has successively incorporated French erato company, German Teldec company and Finnish company. In March, 2004, time warner Inc. officially sold its Warner Music Group to the American Bloomberg Investment Group led by Edgar Bronfman Jr, former president of Universal Group, for 2.6 billion dollars. After that, Warner Music Group (WMG) experienced great personnel turmoil and announced a series of restructuring measures.
In 2003, Warner Music (China) entered the China market just ten years ago. 1992, the famous Taiwan Province local record company UFO was controlled by Warner. 1993, warner formally acquired UFO record company and established warner Taiwan Province record company, which marked warner's comprehensive entry into the Chinese music scene. Although the original UFO singers Wang Jie, Cai Qin, Aaron Kwok, Jiang Yuheng, Sally Yeh, Julie, Tom Zhang, Danny Chan, Fang Lu and Sandy Lam were acquired by Warner, the development of Warner in the 1990s was not smooth. With the expiration of its singer contract, the whole Warner was once faced with the dilemma of Sammi Cheng, Aaron Kwok, one king and one queen supporting the overall situation alone. In 1990s, the most remarkable thing of Warner Records was that 1995 successfully introduced Zhu Zheqin in Zhu Zheqin to the world market. Sister Drum was released simultaneously in 56 countries and regions, becoming the first Chinese-language record with the highest global distribution and sales volume in the history of international records, which aroused strong repercussions in the international music scene.
The real prosperity of Warner Records began around 2000. 1998 after Zhou Jianhui became the new general manager of Warner Greater China, Warner, together with Liang Yongqi and Ku Kuiji, represented the distribution business of EEI records. In addition, Warner also turned its attention to Taiwan Province Province and the mainland market, where it signed two big names, May and Na Ying, and successfully created Stephanie, a popular diva. Coupled with Sammi Cheng's entry into Hong Kong, it formed Warner's unique "Tianhou Palace". In addition, Warner mainly focuses on the mainland market, and has signed contracts with the independent brand "Wheat Field Music" which focuses on campus music and "Ple Music" which is based on the concept of professional performing arts management, both of which have become the franchise brands of Warner. Pu Shu, Zhou Xun, Lao Lang and others in Warner Wheat Field, as well as top male and female singers in the Mainland, Sun Nan and Na Ying, all recruited under their command, which undoubtedly expanded Warner's brand connotation and influence in the Mainland.
At present, in addition to the "Four Heavenly Kings" (May, Na Ying, Stephanie and Sammi Cheng) and "Two Heavenly Kings" (Aaron Kwok and Sun Nan), Warner also has artists such as Tanya Chua and Ma Ji. Warner's success depends more on big-name singers like Yun to seize the market. With the experience of international promotion, independent development space and relatively fixed market, female singers are prevented from paying attention to one thing and losing another. In addition, Warner Music is still dominated by mainstream music commercialized by Hong Kong and Taiwan. How to expand a single music form, overcome the weakness of male singers, and break through the inherent big-name appearance has become the highlight of Warner's future development.