The new rules for entering Tmall Mall in 2021 have been adjusted recently

Tmall entry conditions and fees

Tmall entry process?

1 Apply for corporate Alipay certification - apply online and sign a contract? Take an online exam, fill in the company information, and sign a service agreement?

2 Submit the information and wait for review? Submit the registration information, and Tmall will complete the review within 7 working days. , the merchant shall freeze the deposit and pay the annual technical service fee within 15 days?

3 Release the specified number of goods and store online within 30 days.

Tmall check-in breakdown process and required information

1 Corporate account registration? (Business license? ID number required)?

2 Alipay real-name authentication? (Enterprise real-name authentication includes? Company name? Organization code? Business license number? Location of business license? Business period? Contact address? Contact information? Scanned copy of business license? Copy with official seal? Company bank account

Open an account? City where the account is opened? Name of the branch of the bank where the account is opened? Bank account number? Applicant name? Position? Scan of corporate power of attorney? ID number? Mobile phone number)?

3 Apply online to settle in Tmall Mall 1. Tmall does not currently accept applications from individual industrial and commercial households. It also does not accept applications from non-mainland Chinese companies. 2. Please make sure that you have made all the preliminary preparations for settling in the mall? If you settle in If you cannot pass the trial operation within three months? Tmall will cancel your store? Please know.

Filling in the company information requires:?Legal representative?Name of the person in charge of the company?Mobile phone number of the person in charge of the company?Company registered address?Company contact address?Registered capital?Company establishment time?Business license?Business license validity period?Business License business scope? Company official website address? Last year's overall sales and store operation information? Business scope, mall store nature, number of store operators, operation methods, warehouse conditions, ERP conditions?

What information needs to be uploaded? Merchant Authorization letter issued to Alipay, a copy of the organization code certificate, a copy of the tax registration certificate, and a copy of the business license.

It takes 7 working days for review? 4 working days for review? 3 working days for waiter authorization

After passing the review, log in and go to the seller center to complete the freezing of the store deposit. And pay the annual technical service fee? Release the specified number of products to complete the store online.

Merchants must meet the following conditions before they have the right to apply to join tmall.com (Tmall)

1. The merchants and the products they sell must comply with the "tmall.com" regulations of the year (Tmall) Investment Standards"?

? 2. Do merchants and the products they sell comply with the "tmall.com (Tmall) Industry Standards" for that year?

? 3? The merchant has effectively signed the "tmall.com (Tmall) Service Agreement" and its related ancillary agreements?

? 4. The merchant meets other conditions required by tmall.com (Tmall).

If any of the following circumstances occurs to a merchant, tmall.com (Tmall) has the right to cancel the order.

1. Change the registered trademark without the consent of the trademark registrant. The goods with the changed trademark are put on sale?

? 2. The circumstances of the improper use of the rights of others are serious and comply with the general provisions of these rules?

? 3. To tmall.com ( Tmall) provides forged or altered merchant qualifications or product information?

?4? Failure to meet the trial operation assessment or quarterly assessment standards of tmall.com (Tmall)?

?Fifth? Merchants who violate the "tmall.com (Tmall) Investment Standards"

?Sixth: Forty-eight points will be deducted for serious violations

Instructions for entering Tmall?

1. Tmall has not authorized any organization to provide agency investment services. The application process and related charging instructions are subject to the official investment page.

2. Tmall has the right to return customer applications based on other factors including but not limited to brand demand, company operating conditions, service levels, etc. At the same time, Tmall has the right to require customers to provide other information during the application and subsequent operation stages. Qualifications: Tmall will update investment standards from time to time based on the development trends of various industries, relevant national regulations and consumer purchasing needs.

3. Please be sure to ensure the authenticity of the relevant qualifications you provide during your application for settlement and subsequent operations. If the relevant qualifications you provide are provided by a third party, such as trademark registration certificates, authorization letters, etc., please be sure to do so first. Verify the authenticity and validity of the documents? Once false qualifications are discovered, your company will be included in the list of non-honest customers and Tmall will no longer cooperate with you.

4. Tmall does not accept applications from individual industrial and commercial households for the time being. It also does not accept applications from non-mainland Chinese companies.

The classification of Taobao mall sellers? Three categories

The first category? Flagship stores

Flagship stores? That is,

Enterprises own When a brand, R or TM, enters Taobao Mall and the store it opens becomes a flagship store, it is actually the brand owner itself or an enterprise that represents the brand owner itself. This kind of store usually has the word "official" on it

For example, xx official online store or xx official flagship store? And it usually has the word "brand direct sales" on it, which means to tell buyers? This Is the brand sold through direct sales? Chongjia does not go through any dealers or

agents. R above means that the trademark has been registered? The brand owner already holds a "Brand Registration Certificate"? TM means that the trademark has not been registered yet? But it is already being registered? The brand owner has not

Do you have a brand registration certificate? However, the Trademark Law stipulates that the applicant for registration can have the right to use it.

The second type? Specialty store

Specialty store? The company holds a formal brand authorization letter? A store opened on Taobao Mall? It is called a "specialty store"? The merchant qualification is an agent . Is it similar to a physical store? It has a letter of authorization from the brand owner? And it has a copy of the "Trademark Registration Certificate" issued by the State Trademark Office issued by the brand owner? The authority of this kind of store is almost the same as that of a flagship store.

The third category? Specialty stores.

Taobao Mall franchised stores? Enterprises operating multiple brands, two or more, under the same category on Taobao Mall become "specialized stores." Both flagship stores and specialty stores only operate one brand, while specialty stores can operate more than two brands. There are two qualifications for such stores: one is an agent, and the other is a brand owner. Agents operating multiple brands? They must hold an authorization letter from each brand owner.

Margin merchants must pay a margin to operate on Tmall. The margin is mainly used to ensure that merchants operate in accordance with Tmall's rules. It is also used in accordance with the "Taobao Mall Service Agreement" and related rules when merchants violate regulations. To pay liquidated damages to Tmall and consumers.

(1) Tmall fees for brand flagship stores and specialty stores? 100,000 yuan for TM trademarks? 50,000 yuan for all R trademarks? (2) Tmall fees for specialty stores? TM 150,000 yuan for the trademark? All 100,000 yuan for the R trademark?

(3) Instructions on fees for joining Tmall for special category stores

(4) Deposit for Tmall’s fees When the balance is insufficient, the merchant needs to make up the balance within 15 days. If the balance is not made up after the due date, Tmall will supervise the merchant's store until it is made up.

Technical service fee annual fee 30,000

Annual fee 50, refunded sales 180,000

Annual fee 100, refunded sales 600,000

Netizen suggestions

It is especially important to fill in the "Merchant Basic Information Collection Form" because this section is the most carefully reviewed and can be said to be the key to success or failure. 1: Whether there is a physical store; write this according to your actual situation. If so, write it down. If not, don’t write. 2: Whether there is a Taobao store; this is very, very important. Be sure to write "yes". Fill in the Want Want name according to the actual Want Want name, but please note that the registrant of the Want Want name must be the same person as the company's legal person. , if not, the mall will judge your information as false, reject your application, and put you on a dishonest blacklist to permanently refuse cooperation. 3: Market store credit rating; this is also very critical. Starting from 2012, the mall will use this to evaluate the capabilities of your future mall stores. The safest ones are those with three-diamond credit or above, an average store rating of no less than 4.6, virtual transactions no more than 3, a positive rating of no less than 97, and no credit history of speculation or serious violations. 4: Do you have an independently operated website? This is also critical. For shopping malls, if you have your own corporate website, it means that your company pays more attention to the Internet, and it can also be seen that your company has the intention to develop e-commerce. Therefore, having a website will greatly increase the success rate of entering the mall. Just fill in the remaining items according to actual conditions. .Remember! Never write anything indiscriminately. Once Taobao discovers that your information is false, your application will be rejected immediately. The most frightening thing is, if your ID card information is recorded, no corporate legal person with this ID card will cooperate with you in the future. As long as you follow the above method, you can pass 99% of the time. Finally, I would like to remind everyone that a company only has one chance to enter the mall. If this opportunity is not successful, the mall will not accept a second application. Then you can only re-register a company and then apply to settle in. So everyone must be fully prepared before applying. Good luck!