The quality of P&G can still stand the market test, and some people are its loyal users. The news of the price increase is unacceptable to consumers. However, considering external factors, it is understandable, and in order to dispel consumers' concerns, P&G will add new functions to the original products. In this case, it can dispel consumers' doubts and make consumers feel more at ease when using it. Although the price has gone up, on the other hand, this solution is beneficial to consumers.
The reason for this price increase is largely due to the rising prices of some raw materials, which makes cleaning products more expensive. Specifically, raw materials such as resin and transportation costs lead to price increases. In addition, there are changes in the international environment, and the market environment has become very bad, including changes in the international currency exchange rate brought about by the supply chain. This change will continue to exist, which will bring considerable pressure to P&G.. This change in cost and price translates into an increase in product prices.
The impact of the epidemic is a double-edged sword for P&G.. Although the cost of raw materials is high, this environmental impact has really promoted sales, and the company's turnover last quarter was still very good. With excellent service, its market share has not been greatly affected.
The price increase of cleaning products is driven by the general environment. In the cleaning products market, the brand price increase is not limited to Procter & Gamble. Some corporate brands have announced the news of price increases, hoping that consumers will accept this reality. With the recovery of economic situation, enterprises are still quite confident in the purchasing power of consumers. However, this is more about whether consumers buy it or not, or whether it is tested by the market. Not that they think so. If the price rises within 5 yuan, it is acceptable. If the price increase is too high, I wonder if consumers will change their minds.