According to media reports, Li Jiaqi’s company applied for trademark registration with the National Trademark Office and applied for “oh my god, buy it, buy it!” as a trademark. But the sound trademark application has been rejected. In response, Li Jiaqi responded that trademark registration is a "protective registration" to prevent some sellers from malicious use, misleading consumers, and causing damage to his reputation and personal influence. This time Li Jiaqi applied to register a sound trademark, letting many people know that sounds can also apply for trademarks, refreshing their understanding of trademark applications. In fact, sound trademarks are the most difficult to register, and issues such as registration procedures and review standards are still in the exploratory stage. So, what things can still apply for trademark registration?

First of all, the trademark category is the "Classification Table of Similar Goods or Services", which is an internationally accepted trademark classification book. No matter which country you go to register a trademark, you must refer to it and select the trademark category according to the location of the product, and then To register. There are 45 categories of international trademark classifications, categories 1 to 34 are commodity trademarks, and categories 35 to 45 are service trademarks, which include more than 10,000 goods and services.

It is well known that trademark registration takes a long time, so companies can make trademark applications before the products are launched to avoid problems such as being rejected due to similarity. In addition, a company's domain name is one of its important assets. To prevent infringement, the domain name can also be registered as a trademark. Nowadays, various APPs, WeChat public accounts and other self-media have become important means of brand promotion, so the trademarks of these self-media can also be registered. If the company's APP logo is original, copyright registration should be carried out in time to achieve the effect of double protection. There are also advertising slogans that can be applied for trademark registration, such as the classic Nongfu Spring advertising slogan? We don’t produce water, we are just porters of nature? As long as we talk about buying mineral water, everyone will invariably think of this slogan, and thus pass This influence leads consumers to purchase Nongfu Spring. Therefore, we also need to learn more about applying for registered trademarks, and we must register as early as possible to protect our property rights.